Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

NFL's $20M Coaching Staffs Still Build Playbooks With $15 Apps – Sportico *

Highlighting tech in sports operations.

NFL, Technology, Coaching, Innovation

Paramount+ becomes US home of Concacaf women's football – Insider Sport *

Reflects rising media rights in sports.

Media Rights, Women's Sports, Broadcasting, Football, Paramount+

PGA Tour and PAM Partner to Provide Interactive Smart Maps at Tour Events – PGA Tour *

Enhances fan engagement with technology.

Sports Tech, Fan Engagement, PGA TOUR, Mapping Technology

Atlanta Braves launch local TV network after cancelling Main Street deal – SportPro 

Direct-to-consumer strategy in sports.

Broadcast, Media Rights, Atlanta Braves, OTT, Sports Business

The BIG Ticket: The Tottenham Way: A £1.2 Billion Stadium and Nothing to Show for It – Talking Tickets *

Stadium strategies miss target.

Tottenham, Strategy, Sponsorship, Stadium, Branding

Professional Sports

Atlanta NWSL franchise score record ‘US$28m' Aflac jersey sponsorship – SportPro *

Women's sports attracting big deals.

NWSL, Sponsorship, Women's Sport, Marketing

Paramount Put in the Better Offer – Always Be Watching 

Streaming rights competition heats up.

Media, Streaming, Entertainment, Mergers, Business

Digital & Social

MLB Expands TikTok Content Push Amid Rapid Global Growth – MLB *

MLB boosts TikTok ventures globally.

MLB, Digital Marketing, Social Media

Cristiano Ronaldo realises ownership dream with Saudi help – Insider Sport

Ronaldo's move into team ownership.

Sports Investment, Football, Athlete Branding, Cristiano Ronaldo

Make you think

The End of Multi-Billion Dollar Tech Companies – eHandbook

Shifts in tech industry dynamics.

Tech Industry, AI, Business, Trends

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