Here are the latest articles from Sports Geek Reads

Key Reads

Adobe Throws A Creative Pass To The NFL With New Fan Experience PartnershipBandt *

Explore Adobe's innovative technology partnership enhancing NFL fan experiences.

Sports Sponsorship, Fan Experience, Technology

DAZN extends exclusive LALIGA rights across key European markets through 2031Sport Mint

Key media rights extension showcasing trends in sports streaming.

DAZN, LaLiga, Media Rights

The Arms Race to Create the Wildest Ballpark ConcessionsFront Office Sports *

Innovative ballpark concessions highlight fan engagement strategies.

Sports Marketing, Fan Engagement, Sponsorship

Pivotal WNBA Labor Negotiations Loom as Season Set to BeginSportico *

Understand critical WNBA labour negotiations impacting league economics.

WNBA, Labour Negotiations, Women's Sports

LA Chargers in Talks to Sell Stake to Private Equity Firm ArctosBloomberg

Delve into changing NFL ownership dynamics and institutional investment.

NFL, Ownership, Private Equity

Professional Sports

NFL Nears Deal for YouTube Game That Could Break Streaming RecordsFront Office Sports 

Potential landmark deal emphasising digital streaming era for NFL.

NFL, Streaming, Media Rights

McLaren's F1 Powerhouse Can Only Compete With ItselfFront Office Sports 

Insight into McLaren's internal competition and its business implications.

F1, Motorsport, Team Dynamics

Amazon Thinks It Has a Winning Play to Score Sports Ad DollarsHollywood Reporter *

Amazon's strategic play for sports broadcasting and advertising dollars.

Amazon, Sports Streaming, Digital Marketing

Cooper Flagg Could Deliver NBA's Next Ratings Surge to Lottery WinnerFront Office Sports

Explore Cooper Flagg's potential impact on NBA ratings.

NBA, Media, Marketing

Digital & Social

Meta Unveils New Creator-Brand Advertising SolutionsMeta *

Dive into Meta's new creator-led advertising innovations.

Meta, Advertising, Social Media

NRL Clubs Face-Off On TikTok In New Competition Fuelled By Rugby League FansBandt

NRL leverages TikTok for digital fan engagement and outreach.

Social Media, Marketing, Fan Engagement

Media & Entertainment

Super Bowl, NBA, Olympics Drive NBC Toward Billion-Dollar FebruaryFront Office Sports 

NBC's major sports events bring significant broadcasting financial gains.

Media, Rights, NBC

NBCUniversal Bets That the Super Bowl, Olympics and NBA Can Power It Through the UpfrontHollywood Reporter

Understand NBCUniversal's reliance on major sports for advertising success.

Media, Super Bowl, Olympics

Geek out

Reconsider design priorities in an AI-driven creative landscape.

AI, Design, Technology

AI

PayPal has unveiled its own take on agentic paymentsForbes

Explore how PayPal's AI applications redefine business operations.

AI, Payments, Technology

Nearly 20 million jobs are on the chopping block to be replaced by AI, SHRM research showsFortune *

Assess AI's looming impact on employment across industries.

AI, Employment, Workforce

Make you think

Theory of Mind: What Chess and Drug Dealers Can Teach You About ManipulationBig Think

Explore psychological tactics applicable to fan engagement strategies.

Psychology, Strategy, Sports Business

A New Way to ReadEvery.to

Discover innovative reading tools shaping content consumption.

Reading Tools, Content Consumption, Technology

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