Here are the latest articles from Sports Geek Reads
Key Reads
Adobe Throws A Creative Pass To The NFL With New Fan Experience Partnership – Bandt *
Explore Adobe's innovative technology partnership enhancing NFL fan experiences.
Sports Sponsorship, Fan Experience, Technology
DAZN extends exclusive LALIGA rights across key European markets through 2031 – Sport Mint
Key media rights extension showcasing trends in sports streaming.
DAZN, LaLiga, Media Rights
The Arms Race to Create the Wildest Ballpark Concessions – Front Office Sports *
Innovative ballpark concessions highlight fan engagement strategies.
Sports Marketing, Fan Engagement, Sponsorship
Pivotal WNBA Labor Negotiations Loom as Season Set to Begin – Sportico *
Understand critical WNBA labour negotiations impacting league economics.
WNBA, Labour Negotiations, Women's Sports
LA Chargers in Talks to Sell Stake to Private Equity Firm Arctos – Bloomberg
Delve into changing NFL ownership dynamics and institutional investment.
NFL, Ownership, Private Equity
Professional Sports
NFL Nears Deal for YouTube Game That Could Break Streaming Records – Front Office Sports
Potential landmark deal emphasising digital streaming era for NFL.
NFL, Streaming, Media Rights
McLaren's F1 Powerhouse Can Only Compete With Itself – Front Office Sports
Insight into McLaren's internal competition and its business implications.
F1, Motorsport, Team Dynamics
Amazon Thinks It Has a Winning Play to Score Sports Ad Dollars – Hollywood Reporter *
Amazon's strategic play for sports broadcasting and advertising dollars.
Amazon, Sports Streaming, Digital Marketing
Cooper Flagg Could Deliver NBA's Next Ratings Surge to Lottery Winner – Front Office Sports
Explore Cooper Flagg's potential impact on NBA ratings.
NBA, Media, Marketing
Digital & Social
Meta Unveils New Creator-Brand Advertising Solutions – Meta *
Dive into Meta's new creator-led advertising innovations.
Meta, Advertising, Social Media
NRL Clubs Face-Off On TikTok In New Competition Fuelled By Rugby League Fans – Bandt
NRL leverages TikTok for digital fan engagement and outreach.
Social Media, Marketing, Fan Engagement
Media & Entertainment
Super Bowl, NBA, Olympics Drive NBC Toward Billion-Dollar February – Front Office Sports
NBC's major sports events bring significant broadcasting financial gains.
Media, Rights, NBC
NBCUniversal Bets That the Super Bowl, Olympics and NBA Can Power It Through the Upfront – Hollywood Reporter
Understand NBCUniversal's reliance on major sports for advertising success.
Media, Super Bowl, Olympics
Geek out
Reconsider design priorities in an AI-driven creative landscape.
AI, Design, Technology
AI
PayPal has unveiled its own take on agentic payments – Forbes
Explore how PayPal's AI applications redefine business operations.
AI, Payments, Technology
Nearly 20 million jobs are on the chopping block to be replaced by AI, SHRM research shows – Fortune *
Assess AI's looming impact on employment across industries.
AI, Employment, Workforce
Make you think
Theory of Mind: What Chess and Drug Dealers Can Teach You About Manipulation – Big Think
Explore psychological tactics applicable to fan engagement strategies.
Psychology, Strategy, Sports Business
A New Way to Read – Every.to
Discover innovative reading tools shaping content consumption.
Reading Tools, Content Consumption, Technology
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