NFL Global Strategy & Liverpool’s $598M Spree: Reshaping Sports Business

Partnership Playbook: Audi, Breitling, EA SPORTS and Google – Insider Sport 

Highlighting recent sports partnerships.

Sponsorship, Partnerships, Marketing

NFL strikes content deal with Front Office Sports – Axios *

Exploring NFL's new content partnership.

Media, NFL, Sponsorship

How Pepsi is trying to keep its NFL sponsorship fresh by seeking engagement over reach – AdAge *

Pepsi's shift in sponsorship approach.

Sponsorship, NFL, Marketing Strategy

TV Ratings Just Changed Again. The NFL Will Be the Big Winner – Front Office Sports *

Changes in TV ratings and NFL impact.

NFL, TV Ratings, Media

Inside the NFL's strategy to grow global football fandom – Business Insider *

NFL's global strategy initiatives.

NFL, Global Strategy, Marketing

Liverpool's $598M Transfer Spree: End of the Title Race Already? – Front Office Sports 

Liverpool's record-breaking transfer spending.

Liverpool, Premier League, Finance

VfB Stuttgart secure bet365 as official team partner for 2025-26 Bundesliga season – Sport Mint

Bet365's sponsorship with VfB Stuttgart.

Football, Sponsorship, Marketing

How Alec Palmer and the LA Kings Use Content to Drive Fandom, Brand, and Transcendent Engagement – Digital and Social Media Sports *

Content strategies driving fandom and engagement.

Podcasts, Marketing, Branding

AI-powered drone swarms have now entered the battlefield – WSJ

AI and drone technology trends.

AI, Drone Technology, Sports Technology

AI helps paralyzed patients control robots – The Rundown AI 

AI technology in assistive robotics.

AI, Robotics, Innovation