Here are the latest articles from Sports Geek Reads
Key Reads
Maverick Carter Is Helping Launch A New Basketball League – Future Party *
A new basketball league challenges the NBA's dominance.
Basketball, Sports Business, Investment
Tour de France Prize Money Falls Behind Sports' Lead Pack – Sportico *
Explores financial disparities and implications for sponsorship.
Cycling, Prize Money, Sponsorship
Netflix Quietly Seeks Podcast Leader – Business Insider
Netflix explores new content strategies through podcasting.
Netflix, Podcasting, Media
Title IX Plaintiffs Cite Trump Executive Order to Save SFA Sports – Sportico
Legal battles highlight Title IX's ongoing impact in sports.
Title IX, College Sports, Legal
Professional Sports
Tom Brady: I Don't Look at My Team Ownership As a Business – Front Office Sports
Tom Brady's perspective on ownership offers unique insights.
NFL, Ownership, Sports Business
Can Digital Intimacy Help Commercialise Women's Golf? – Insider Sport *
Digital innovation's role in enhancing women's golf revenue.
Golf, Women's Sports, Sponsorship
Blank Sees Annual International Game for Every NFL Team ‘On the Horizon' – Sports Business Journal
NFL's strategic moves towards a global presence.
NFL, Globalisation, International
Digital & Social
YouTube is the King-Slayer of Traditional Sports Broadcast – SportPro *
Impact of YouTube disrupting traditional sports broadcasting.
Sports Broadcasting, YouTube, Media
How Ownership Paralysis Pushed Morecambe FC to the Brink – Insider Sport
Lessons on governance challenges affecting football clubs.
Football, Governance, Financial Management
Media & Entertainment
BBC Studios Produces Olympic Channel Docuseries ‘The Vault' – Sport Industry *
A look behind the scenes of Olympic media content.
Olympics, Media, Docuseries
Jalen Hurts Brings His Signature Stoicism to New Sprite Ad – Adweek
Athlete branding in new marketing campaigns.
Marketing, Endorsements, Branding
Rick & Morty Spin-off President Curtis Greenlit at Adult Swim – Hollywood Reporter
Popularity of spin-offs expands audience engagement.
Media, Entertainment, Marketing
Geek Out
Runway Aleph Video Model – RunwayML
Innovations in video editing for marketing and engagement.
Video, Technology, Sports Marketing
AI
Altman Warns About ChatGPT Privacy Risks – Live Mint *
Privacy implications in AI-led audience interactions.
AI, Privacy, Sports Technology
Microsoft's ‘Copilot Mode' for Agentic Browsing – Windows Blogs
Enhancing productivity with new AI browsing tools.
AI, Technology, Digital Strategy
OpenAI's GPT-5 is Reportedly Much Better at Coding – Platformer
Significant improvements in AI impacting sports tech scrutiny.
AI, Technology, Innovation
Make You Think
Dead Sports Franchises Are Alive and Well on Twitter – Front Office Sports *
Examining how defunct teams maintain social media presence.
Social Media, Marketing, Fan Engagement
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