Despite some technical problems, on this Sports Geek episode, we chat with Dan Pinne from the Storm about their shiny new Twitter handle, which will be front and centre on their Auckland 9s jersey.  We look back at #SBNight to answer the question of how to break into the sports business.

On this podcast you'll find out about:

  • Why the Melbourne Storm changed its handle to @Storm
  • Importance of teams to promote all channels, as not everyone is on Twitter
  • How I started Sports Geek with a trip to LA, Dallas & New York
  • What platforms did I use to connect with Mark Cuban and end up in the Mavs locker room

Resources from the episode