Here are the latest articles from Sports Geek Reads

Key Reads

“We measure every single mile”: Breaking down the evolving demands of sports travel – Sports Pro *
The unique travel needs of sports organisations

FC Barcelona & Nike Announce New Record-Breaking Partnership – Instagram 
Discover how FC Barcelona and Nike shape sports business financial strategies.

Netflix NFL Christmas Doubleheader Will Be Tracked by Nielsen – Front Office Sports
Learn about Netflix and NFL's partnership merging streaming with TV metrics.

Viral Dances, Makeup Tutorials and Now … Sports Tickets – Sportico *
Understand consumer behavior shifts towards sports ticket purchases.

Fandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely Audiences – Adweek
Learn how Helix targets untapped audiences using AI.

Professional Sports

WNBA’s Valkyries Hit 20K Season Ticket Deposits Ahead of Debut – Sportico *
Congrats to Jess at the Valkyries

MLS’ QUEST to engage the next-generation of US soccer fans – Insider Sport
Discover how blockchain attracts younger soccer audiences.

NBA’s Declining Viewership Gets Steph Curry Bump – FOS
See the influence of star power on sports viewership.

Geek out

Finding Synergy: how data-driven insights break down basketball borders – Sport Business *
Explore data analytics and AI's role in sports.

Apple’s new AI-powered home command center – Bloomberg
Explore AI influencing smart venues and fan engagement.

AI 🤖

Google DeepMind open-sources AlphaFold 3, ushering in a new era for drug discovery and molecular biology – VentureBeat
Discover innovations in sports medicine and injury prevention.

AI startup valued at $1.9B! – TechCrunch
Explore how AI startups are revolutionizing marketing strategies.

AI Influencers Can Now Rep Your Brand. Should They? – Adweek
Learn about AI's growing role in digital marketing.

Make you think

Trump’s Win Proves That Traditional Media Is Broken, and Celebrity Endorsements Don’t Cut It – Mumbrella
Challenge your views on media effectiveness and celebrity influence.

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