Fan-First Tickets, FIFA 2026 Brands & NHL’s $3.5B Texas Expansion

A Ticket Market That Works: A Fan First Ticket Framework – Talking Tickets *

Blueprint for balancing regulation, revenue and fan-first ticketing.

US, Ticketing, Fan Experience, Regulation, Data

How Brands Are Showing Up Around the FIFA World Cup 2026 – Notices (Sports Biz Editorial) *

Comprehensive rundown of World Cup activations, media and sponsors.

AU, Football, Sponsorship, Marketing, Fan-Experience

NHL Approves Penguins Deal, Opens Door to Potential $3.5B Texas Franchise – Sports Business Journal *

Inside the economics of a $1.7B sale and $3.5B expansion.

US, NHL, FranchiseValuation, Expansion, Ownership

A New Crop of Winners at This World Cup – The Athletic *

What a 48-team World Cup means for revenue and stakeholders.

Global, Football, MediaRights, EventStrategy, Revenue

Cleveland Cavaliers Selling LP Stake to Blue Owl at $5.5B Valuation – Sportico

Breakdown of a $5.5B NBA valuation and LP stake sale.

US, NBA, Business, Investment, Team Sales

NHL's Sun Belt Powerhouse Center Is Set to Expand – Front Office Sports

Why Texas is central to the NHL's next growth phase.

US, NHL, Expansion, Media, Leagues

PGA Tour approves two-tier competition revamp – SportsPro

Promotion and relegation arrive on the PGA Tour.

Golf, Sports Governance, Marketing, Sponsorship

Total Soccer Growth Holdings Acquires Central Coast Mariners in Multi-Club Commercial Strategy – Ministry of Sport

New global multi-club ownership model lands in the A-League.

AU, Soccer, Investment, Multi-Club Ownership, A-League

VCARB turns to AI as Salesforce partnership accelerates digital transformation – SportsMint Media *

How an F1 team is using AI and CRM for fan value.

F1, AI, Technology, Sponsorship, Fan Engagement

Norway fans are celebrating their national pride by doing the ‘Viking row' all over town – Morning Brew

Organic fan ritual becomes a global social content asset.

EU, Football, Fan Engagement, Social Media, Marketing

‘Serviette Maths': Sky Sports Boss On The Premflix Threat (clip) – Unofficial Partner *

Sky crunches the numbers on a Premier League DTC play.

UK, MediaRights, Streaming, CommercialStrategy, Football

Inside the SBS battle to retain the world's biggest sports rights – Mumbrella

How SBS is fighting to keep Australia's marquee rights.

AU, Media Rights, Broadcasting, FIFA World Cup, Sports Business

Wimbledon and BBC extend to 2033 and agree to refresh coverage – SportsPro

Iconic partnership renewed with a modernised coverage approach.

UK, Broadcast, Media Rights, Wimbledon, BBC

Real-time personalisation at scale: how Zepto understands what you want, right now – Zepto Engineering Blog

Architecture behind session-aware recommendations sports can copy.

Global, AI, Personalisation, Fan Engagement, Ticketing

How the Premier League Turns Data Into Decisions in Real Time | FOS Explains presented by Microsoft – Front Office Sports

Premier League–Microsoft case study on real-time decision data.

Data Analytics, Technology, Premier League, AI, Fan Engagement

Introducing computer use on Gemini 3.5 Flash – Google *

Agents that can actually click around your tools, not just chat.

Global, AI, Productivity, Sponsorship, Marketing

Introducing Claude Tag – Anthropic

Persistent AI teammates embedded directly into Slack workflows.

Global, AI, Productivity, Marketing, Sponsorship

The 10-Step Sports Opportunity Framework – The Petcash Post

A structured way to spot the next big sports business play.

Global, SportsTech, Investment, Strategy, Startups