ESPN’s Super Bowl Strategy, NFL AI Scheduling & World Cup Ticketing Insights

ESPN Wants Its First Super Bowl to Be the Most-Watched Ever – Front Office Sports *

How ESPN will supercharge its first Super Bowl.

US, NFL, Media Rights, Broadcast, Marketing, Digital

How the league uses AI in the making of the NFL schedules – The Athletic *

Inside the AI engine shaping the NFL's season.

US, NFL, AI, Data, Operations, Scheduling

The Netflix Effect – Netflix

How Netflix quantifies its global economic impact.

Global, Streaming, Economics, Media Rights, Strategy

The Pitch: How Sport Could Make AI Twins Work Where Fashion Has (So Far) Failed – Sports Pundit *

Digital athlete twins for safer, scalable sponsor content.

Global, AI, Sponsorship, Marketing, Football

World Cup: One month away! – The Athletic 

Ticket prices, demand and fan access to 2026.

Global, World Cup, Ticketing, Fan Experience, Commercial

MLS 2026 player salaries revealed: Messi earns $28.33m, more than all other clubs' entire wage bills except LAFC – The Athletic

What Messi's salary says about MLS economics.

US, MLS, Data, Commercial, Player Salaries

Melbourne United Sets NBL Record with $50 Million Ownership Restructure – Ministry of Sport *

Record NBL deal reshapes an Australian club's future.

AU, Basketball, Investment, Finance, Ownership

PWHL Adds Teams in Detroit, Las Vegas Amid Expansion Spree – Front Office Sports

Inside the PWHL's aggressive North American expansion.

US, PWHL, Women's Sports, League Expansion, Sports Business

Welcome to the Super Bowl of NFL social media: The 2026 schedule release videos – The Athletic *

How schedule drops became must-watch NFL content.

US, NFL, Social Media, Content Strategy, Digital

PGA Tour ‘relaxes' social media policy to help players build followings and attract new audiences – SportsPro *

Why the PGA Tour wants players to post more.

Golf, PGA Tour, Social Media, Marketing, Sponsorship

Spotify Rolls Out Wrapped for Your Whole Life – Morning Brew *

Lifetime Wrapped shows the power of fan data storytelling.

Global, Digital, Data, Fan Engagement, Product

NFL Honors Expected to Move to Netflix – Front Office Sports

Another NFL tentpole shifts from TV to streaming.

US, NFL, Media Rights, Streaming, Netflix

Prime Video to Stream ICC Women's T20 World Cup 2026 Free for Australian Fans – Ministry of Sport

Prime Video bets big on free women's cricket.

AU, Women's Cricket, Streaming, Media Rights, OTT

YouTubers Are TV Stars Now – Future Party *

Creators, CTV and the new premium video landscape.

Global, Media Rights, Streaming, Creator Economy, Sponsorship

Designing Data-Intensive Applications — Advice for Interaction Designers – Fastlane (via TLDR)

How to make complex data tools usable for non-analysts.

Global, AI, Data Analytics, Product Design, Sponsorship

AI versus microservices – Michael Nygard

Rethinking software architecture for an AI-centric future.

Global, AI, Architecture, SportsTech, Data

Research: Traditional Marketing Doesn't Work on AI Shopping Agents – Harvard Business Review

When AI, not fans, are choosing offers for you.

Global, AI, Ticketing, Sponsorship, Ecommerce

Amazon's Interactive Video Ads Are Getting Personal(ized) – Marketing Brew

Prime Video shows the future of personalised sponsor ads.

Global, AI, Streaming, Fan Engagement, Sponsorship

Are we entering a fifth phase of sponsorship? MSQ's Steve Martin thinks so – The Sponsor

Why creativity may define the next sponsorship era.

Global, Sponsorship, Marketing, Innovation

Deborah Turness Warns ‘Creator Journalism' Is Fast Becoming the Show – The Guardian

Creator-led media is reshaping how fans consume sport.

Global, Media, Creator Economy, Content Strategy, News