In this episode I catch up with Eric Fernandez, Founder and Managing Partner of SportsDesk Media.
On this Sports Geek Podcast you will learn about:
- Turning fan passion into brand passion
- Data is meaningless, insights are invaluable
- Eric's thoughts on how sponsorship changed in last 15 years
- How Cleveland Browns nabbed a new sponsorship simply from analysing data
- How UFC is tackling and targeting cord cutters
- How sponsorship has moved to activations through digital
- My thoughts on Kobe's retirements, the social media stats and missed opportunities
- Are you pixelling your website?
Resources from the podcast
- Connect with Eric Fernandez on Linkedin and Twitter @eman14
- Check out SportsDesk Media's website
- Follow @SportsDeskMedia on Twitter
- Have you signed up for weekly Sports Geek News?
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
Check out our podcasts with SEAT
We’ve launched two monthly podcasts in collaboration with SEAT.
Sean hosts The SEAT Report with Josh Barney. Check it out
Each month, Sean will profile a SEAT partner on SEAT Solves.
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