Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

How the Dodgers Became First MLB Team to Hit $1 Billion in RevenueSportico *

Insights into financial strategies in sports.

MLB, Revenue, Sports Business

McKinsey & Co. study looks at Latinos' sports spending powerSports Business Journal

Study on Latino audiences' spending power.

Latino Market, Sports Marketing, Sponsorship

Nike Powers FeetFuture Party *

Nike's ‘powered footwear system' revolution.

Nike, Technology, Innovation

‘Embrace with caution': The AI adoption checklistSport Business *

Guide on sports tech adoption challenges.

AI, Technology, Strategy

Professional Sports

Paramount+ expands UFC streaming deal to Latin America and AustraliaSportPro

OTT platform expansion in sports media.

Paramount+, UFC, Media Rights

Media & Entertainment

Sports Equinox 2025 Shows How Fragmented Sports TV Has BecomeFront Office Sports *

Fragmented sports broadcasting analysed.

Media, Streaming, Sports Broadcasting

Geek out

AI Video Has Changed Marketing Forever. Here's How to Adapt.Entrepreneur

Adapting to AI video in sports marketing.

AI, Video, Marketing

AI

OpenAI Reportedly Developing New Generative Music ToolTechcrunch *

Explores AI's role in music creation.

AI, Technology, Music

OpenAI's AI models for music generationThe Information *

AI explores music, crossover in sports?

AI, Music, Technology

Make you think

Pros to the PlaygroundMedium

What you can learn from your kid's sports.

Grass Roots, Sports, Engagement

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