This transcript has been lightly edited by AI
Sean: And things like the live streaming deals to be showing more games. Do you think that also helps that story because people who don't know that the game's on can now watch it across multiple platforms?
Peter: Yeah, absolutely. I don't think nine A-League clubs alone televised on Foxtel exposes our game enough in this country. Hopefully with the A-League expanding and hopefully we get some free-to-air television, that'll give it a lot more prominence in this country.
Peter: But there's a second tier called National Premier League, and that's a community story that I think needs to be better promoted. And that broadcast still has provided an opportunity to expose the National Premier League to a lot more, to a wider audience, help grow the brands.
Peter: The profile of the NPL and the brands of the clubs expose the players and grow the sport. You know, we had a triple header grand final. We had our NPL promotion relegation playoff, NPL women's Grand Final and NPL men's Grand Final on Sunday at AAMI Park. And we had 75,000 unique viewers.
Peter: That's an enormous reach that's gonna help us commercialise the sport better and promote the leagues better and the clubs and the players in it. I mean, that's the thing that digital is now offering. You don't have to be waiting for a TV deal or a pay TV deal.
Sean: You can take the reins, drive the content yourself on the channels where your fans are, and if you've got the right commercial folk around you, then you can commercialise it and bring in more funds for those clubs.
Peter: Absolutely. I see the disruption in the way sport is consumed and the broadcast environment's heading as an enormous opportunity for football.
Peter: So the traditional means of selling your broadcast rights for an enormous fee to a free-to-air channel, I think that's being disrupted. Eyeballs have been disrupted. There's more opportunities and platforms for you to consume whatever you wanna consume, whenever and wherever you wanna consume it on whatever platform.
Peter: So that's enabled, opened up a new opportunity for us, including the hopefully the National Second Division, which could be up and running within a couple of years. The disruption and the availability of new platforms and avenues to broadcast your content, I think opens up new opportunities.
Sean: Because it all ended up becoming content. Like all these platforms, they all want content.
Peter: Correct.
Sean: And we're just seeing new models. You know, it's interesting watching the big players from NRL, AFL, like what's their new TV deal look like when you're seeing lower level leagues, like the NPL running their own streaming stuff, with guys like Luke at Live Graphic Systems automating all your graphics and all those kind of things.
Sean: You know, 15 years ago you couldn't do it, costing a lot of money to produce. And now that cost's come down. And just opens up new opportunities, both at a state level, but also all the clubs themselves can better commercialise it.
Peter: Yeah. The commercialisation aspect is enormous and it's something we need to do even better, but we've got the platform to do it now.
