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Key Reads

Driving ticketing & sponsorship with data, Drew BentleySports Geek 

Discover how data analytics boosts ticketing and sponsorship.

Data Analytics, Ticketing, Sponsorship

Mistral releases a vibe coding client, Mistral CodeAI Valley

Explore new AI tools for streamlining tech development.

AI, SportsTech, Development

Net Insight's Jonathan Smith on the automation-led sports broadcast sectorInsider Sport *

Learn about automation transforming sports broadcasting strategies.

Sports Broadcasting, Streaming, Media Rights

Ryan Reynolds, Hugh Jackman Acquire Australian SailGP TeamSportico *

Celebrities dive into sports team ownership for strategic influence.

SailGP, Ownership, Marketing

AI skills now command a 56% wage premiumAI Valley

AI expertise is crucial in sports tech transformation.

AI, Workforce, SportsBusiness

Professional Sports

Oilers Stanley Cup Final Home Games to Produce NHL Record GatesSportico *

Explore record-breaking ticket sales for the NHL.

NHL, Ticketing, Revenue

Thunder Favored, but Bettors Backing Pacers Big in NBA FinalsFront Office Sports

Discover betting trends influencing the NBA Finals atmosphere.

NBA, Sports Betting, Marketing

NHL Mulls Call Automation Options Via Hawk-Eye Tech ExpansionSportico

Advanced technology reshapes NHL officiating and fan experiences.

NHL, Technology, Officiating

Women's College World Series Is Tight but Lucrative Earning Window for Softball StarsFront Office Sports

NIL deals transform opportunities in women's college sports.

NIL, Women's Sports, Sponsorship

Watch: Shai Gilgeous-Alexander Isn't a ‘Free-Throw Merchant'. He's Just UnstoppableThe Athletic

Deep dive into NBA player performance metrics.

NBA, Performance, Data Analysis

Media & Entertainment

Where Final Meets Festival: PepsiCo Takes Over Champions LeagueBoardroom *

Explore PepsiCo's grand sponsorship strategy in sports.

Champions League, Marketing, Sponsorship

Sony Strikes Multi-Year Streaming Deals for Wheel of Fortune and Jeopardy!Always Be Watching

Understand the evolving landscape of content deals.

Streaming, Media Rights, Entertainment

Geek Out

Catapult Buys MIT Spinout Perch for $AUD 28 MillionCapital Brief

Explore the integration of AI in sports technology.

Sports Technology, Athlete Monitoring, AI

AI

Meta goes hard at ad dollarsMumbrella *

Discover AI tools transforming digital advertising strategies.

Meta, Advertising, AI

Why Sweden chose Sana Agents for 2.3M peopleThe Rundown

National AI deployment showcases transformative business potential.

AI, Technology, Business Transformation

Make You Think

Tech Elites Are Going On “Dark Retreats”Future Party

Discover wellness trends among tech and sports leaders.

Wellness, Technology, Mental Health

The Sports Bra Bar, With $1M/Year in Revenue, Spawns Franchise PlanSportico *

Women's sports-themed bars renew sports business strategies.

Franchising, Marketing, Women's Sports

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