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This edition presented by SEAT 2026 in Charlotte, June 28-30 2026.

Key Reads

Old NRL Ghosts Stalk Greenberg in Cricket's Civil War – The Australian *

Governance lessons from Cricket Australia's latest power struggle.

AU, Cricket, Sports Administration, Governance

Monaco Grand Prix Requires Military Precision, This Is How They Do It – The Australian *

Inside the logistics engine behind F1's most iconic race.

AU, F1, Event Management, Operations

FIFA Cancels World Cup Tickets for About 60 Fans Who Got Them for Free – Al Jazeera *

Ticketing mishap highlights data, policy and fan-trust risks.

Global, FIFA, Ticketing, Sports Business, Event Management

Professional Sports

Netflix Film to Shoot at Jubilee Stadium this June – Georges River Council

Suburban stadium becomes a Netflix set and revenue stream.

AU, Venues, Sponsorship, Content, NonGameDayRevenue

The creator economy is dead. The expert economy replaced it – Strategy Breakdowns

From reach to expertise: evolving playbook for sports content.

Global, AI, Creator Economy, B2B Strategy, Thought Leadership

Most leaders ask the wrong question – For Every Scale

Using Cynefin to make smarter bets on AI projects.

Global, AI, Leadership, Strategy, Sports Business

Digital & Social

Is AI killing user experience? – Knowledge at Wharton

Avoiding AI gimmicks that make fan journeys worse.

Global, AI, Fan Engagement, UX, Marketing

Why we migrated our marketing site out of a CMS – Matthew Henderson

Letting AI continuously test copy on key sales pages.

Global, AI, Web Optimisation, Ticketing, Membership

Google Photos will turn your pictures into a digital wardrobe that you can mix and match – Digital Trends

What photo-mining AI could mean for sponsor visibility metrics.

Global, AI, Fan Engagement, Sponsorship, Retail

Media & Entertainment

Paramount seeks to toss lawsuit opposing Paramount–Skydance acquisition of Warner Bros Discovery – Variety

Major studio deal that could reshape sports streaming power.

US, MediaRights, MergersAcquisitions, Streaming, SportsBusiness

New York Times feature on Netflix movies chief Dan Lin – The New York Times

Strategic content choices at Netflix offer clues for sport.

Global, Streaming, ContentStrategy, MediaRights, Entertainment

Geek Out

NVIDIA Nemotron 3 Ultra powers faster, more efficient reasoning for long-running AI agents – NVIDIA Developer

Infrastructure for always-on agents powering ticketing and sponsorship.

Global, AI, Data, Revenue, Infrastructure

Perplexity Partners With Intel to Launch Chip-Agnostic Hybrid AI Orchestrator – Decrypt

Hybrid AI that works even in patchy stadium connectivity.

Global, AI, Infrastructure, Data, Technology

AI

Mark Zuckerberg Wants Meta's New AI Agents to Run Your Whole Business – The Wall Street Journal *

Meta pitches AI agents as end-to-end commerce and service.

Global, AI, Fan Engagement, Social Media, Sponsorship

Be There for Every Customer With Meta Business Agent – Meta

AI agents in DMs could sell tickets and hospitality.

Global, AI, Fan Engagement, Ticketing, Sponsorship

ChatGPT Memory Dreaming – OpenAI *

Persistent AI memory points to ‘season ticket rep' agents.

Global, AI, Fan Engagement, CRM, Sponsorship

OECD Finds Zero Evidence of Widespread Labour Displacement From Corporate AI Adoption – Fortune

Data suggests AI shifts roles more than it cuts them.

Global, AI, Workforce, SportsBusiness, Operations

Anthropic says 80% of its new production code is now authored by Claude — how your enterprise can catch up – VentureBeat

What 80% AI-written code could mean for lean sports tech teams.

Global, AI, Productivity, Technology, Commercial

Make You Think

Accelerating the next phase of physical AI – Generalist AI

Robotics and ‘physical AI' collide with stadium operations futures.

Global, AI, Venues, Fan Experience, Innovation

Co-Existence and the End of Co-Intelligence – One Useful Thing

Deciding what to automate versus keep human in your org.

Global, AI, Marketing, Strategy, SportsBiz

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Join us at SEAT 2026 in Charlotte

Join us at SEAT 2026 in Charlotte - June 28-30 2026