Eric Fernandez on turning fan passion into brand passion

In this episode I catch up with Eric Fernandez, Founder and Managing Partner of SportsDesk Media. On this Sports Geek Podcast you will learn about: Turning fan passion into brand passion Data is meaningless, insights are invaluable Eric's thoughts on how sponsorship changed in last 15 years How Cleveland Browns nabbed a new sponsorship simply from [...]

Eric Fernandez on turning fan passion into brand passion 2017-09-17T18:48:19+00:00

TJ Ansley from Portland Trailblazers on Rip City

In this episode I catch up with TJ Ansley, Director of Digital Media at Portland Trail Blazers. On this Sports Geek Podcast you will learn about: Storytelling opportunity of large roster change Engagement first philosophy of Blazers Why Rip City is Rip City New Fan Scan technology embedded content in posters How Snapchat stories tell a [...]

TJ Ansley from Portland Trailblazers on Rip City 2017-09-17T18:48:19+00:00

OSF 15 recap, Instagram Ads & #AskSportsGeek

In this episode I recap recent travels, answer some questions from listeners and what I've learned about Instagram Ads so far. On this Sports Geek Podcast you will learn about: Why ideas are easy, execution is hard How NSOs are like professional teams The importance of developing your own fans What I learned from Russell [...]

OSF 15 recap, Instagram Ads & #AskSportsGeek 2017-09-17T19:08:34+00:00

Steve Ziff from Jacksonville Jaguars on London, Sales & Arcade Games

Steve Ziff is the VP, Marketing & Digital Media at Jacksonville Jaguars on this podcast he chats about sales programme Jaguars Black, NFL in London and arcade games.  On this Sports Geek Podcast you will learn about: Why Steve believes data is the quarter in the machine You won't believe how much data Duval Dash has generated How he transitioned [...]

Steve Ziff from Jacksonville Jaguars on London, Sales & Arcade Games 2017-09-17T19:08:09+00:00

Cowbells & Content with Sacramento Kings Andrew Nicholson

Andrew Nicholson is the Senior Director of Digital at Sacramento Kings on this podcast he chats about the Kings 3.0 strategy and how digital is a vital component. On this Sports Geek Podcast you will learn about: How the Kings strategy has changed under leadership of Vivek Renadive Why Social Good is a key [...]

Cowbells & Content with Sacramento Kings Andrew Nicholson 2017-09-17T19:07:33+00:00

Tom Halls filling courts and stands for British Tennis

Tom Halls from British Tennis has two goals, getting people to play tennis and getting fans to attend events like Davis Cup.  Sean Callanan chats with Tom the head of digital for Lawn Tennis Association on how digital can deliver both objectives. On this Sports Geek Podcast you will learn about: How [...]

Tom Halls filling courts and stands for British Tennis 2017-09-17T18:48:21+00:00

Charlie Shin on driving MLS CRM journey

Charlie Shin from MLS joins Sean Callanan for the 100th episode of Sports Geek Podcast. Charlie  is  responsible for the development and execution of league wide CRM infrastructures and CRM initiatives (acquisition, fan engagement, monetization, loyalty) On this Sports Geek Podcast you will learn about: How Charlie moved from business consultant to [...]

Charlie Shin on driving MLS CRM journey 2017-12-19T11:27:16+00:00

Developing digital maturity in sports business

One of the most interesting sessions at SEAT was the one where Isabelle Perreault from Stratford Managers presented findings from the Digital Maturity Assessment of SEAT 2015 attendees. On this Sports Geek Podcast you will learn about: The 5 key dimensions of the assessment How the SEAT community has grown in past [...]

Developing digital maturity in sports business 2017-09-17T18:48:21+00:00

Brooke Eaton on balancing global and local marketing

In the latest podcast, Sean catches up with Brooke Eaton, Director Digital Media for Barclays Center and Brooklyn Nets on the challenges balancing global and local marketing. On this Sports Geek Podcast you will learn about: Brooke's baptism of fire in her new role just before NBA All-Star game How the Nets are connecting with [...]

Brooke Eaton on balancing global and local marketing 2017-09-17T18:48:21+00:00

Rob Squillacioti – MLS & A-League insights

In the latest podcast, Sean catches up with Rob Squillacioti from FFA on recent trip to west coast of USA. On this Sports Geek Podcast you will learn about: Key themes for Rob from team visits After SEAT Rob suggests, "Don't be consumed by big data" What is football's big advantage in Australia Importance [...]

Rob Squillacioti – MLS & A-League insights 2017-09-17T19:07:57+00:00

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