Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
This edition presented by SEAT 2026 in Charlotte, June 28-30 2026.
Key Reads
The Knicks' Playoff Run Is Turning Madison Square Garden Into a $140 Million Business Event – Culture of Sport *
How a hot playoff run transforms arena economics.
US, NBA, Revenue, Ticketing, Sponsorship
Blue Dot Fever – Talking Tickets *
What unsold seats truly reveal about your product.
US, Ticketing, Fan Experience, Pricing, Data
2026 Sports Business Awards: Tech winners unveiled – Sports Business Journal *
Snapshot of the sports-tech vendors setting the pace.
US, SportsTech, Data, Innovation, Digital
When a Football Club Is Run Like an Asset – Medium
AC Milan's turmoil as a cautionary ownership tale.
EU, Football, Ownership, Governance, Finance
Ten Data-Backed Truths of User Experience ROI – Smashing Magazine
Why UX fixes your leaky ticketing and membership funnels.
Global, AI, Fan Engagement, Ticketing, Digital Experience
Professional Sports
NFL eyeing pro flag football launch for 2027, EVP Peter O'Reilly says – The Athletic *
Inside the NFL's push to commercialise flag football.
US, NFL, Strategy, Participation, WomenInSport
Where Things Stand in the SEC as Momentum Builds for a 24-Team College Football Playoff – The Athletic
Expanded playoffs mean more games, content and inventory.
US, CollegeFootball, MediaRights, CompetitionStructure, Sponsorship
How Kansas City became a surprise center of the World Cup – ESPN
A masterclass in bidding, venues and city positioning.
US, Events, Tourism, Strategy, Soccer
Manchester City Open £10m State-of-the-Art Women's First Team Facility – Manchester City
Significant capital backing the women's game's next phase.
UK, Women's Football, Facilities, Investment, High Performance
Digital & Social
SeatGeek rolls out Game Day Your Way product suite – Sports Business Journal *
Towards a single fan ID for the whole game day.
US, Ticketing, FanExperience, Data, Technology
TikTok World 2026: Is the marketing funnel finally dead? – Brainlabs Digital
What TikTok's collapsed funnel means for selling tickets.
Global, AI, Fan Engagement, Ticketing, Social Media
X Launches AI Tool Creator Connect to Match Brands With Creators – Hollywood Reporter
AI matchmaking for brands, creators and clubs on X.
Global, SocialMedia, Sponsorship, AI, Marketing
Media & Entertainment
Champions League final won't be broadcast for free in the UK for the first time – SportsPro
A landmark shift from free-to-air to paywall.
Broadcasting, Media Rights, Champions League, TNT Sports, HBO Max
NFL ‘Tempting Fate' With Open-Armed Embrace of Streamers – Front Office Sports
How far can the NFL lean into streaming platforms?
NFL, Media Rights, Streaming, Technology, Broadcast
Geek Out
Architecture & data foundations for AI-powered search at scale – Algolia
Blueprint for smarter club apps and internal data search.
Global, AI, Data, Fan Engagement, Product
Tennis' tech evolution delivering results on and off the court – SportBusiness
How AI and data are reshaping elite tennis operations.
Tennis, Technology, AI, Data
AI
AI backlash begins to bite – Axios *
Polling shows trust cracks sports should heed early.
US, AI, Fan Engagement, Venue Technology, Public Policy
U.S. Is Starting to See Heavy Job Losses in Roles Exposed to AI – Bloomberg
What AI-driven job losses mean for lean sports front offices.
US, AI, Sports Business, Workforce, Operations
Make You Think
Other Sports Have Strict Rules Against Multi-Team Ownership. Why Doesn't F1? – The Athletic
Governance choices shape integrity, investment and innovation.
Global, F1, Governance, Investment, CompetitionIntegrity
Meta's Metaverse Dying Is the Funniest Thing Ever, But Why? – Medium
Post-mortem on metaverse hype with lessons for sport.
US, Metaverse, Fan Engagement, Technology, Strategy
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