Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
This edition presented by SEAT 2026 in Charlotte, June 28-30 2026.

Key Reads

The Knicks' Playoff Run Is Turning Madison Square Garden Into a $140 Million Business EventCulture of Sport *

How a hot playoff run transforms arena economics.

US, NBA, Revenue, Ticketing, Sponsorship

Blue Dot FeverTalking Tickets *

What unsold seats truly reveal about your product.

US, Ticketing, Fan Experience, Pricing, Data

2026 Sports Business Awards: Tech winners unveiledSports Business Journal *

Snapshot of the sports-tech vendors setting the pace.

US, SportsTech, Data, Innovation, Digital

When a Football Club Is Run Like an AssetMedium

AC Milan's turmoil as a cautionary ownership tale.

EU, Football, Ownership, Governance, Finance

Ten Data-Backed Truths of User Experience ROISmashing Magazine

Why UX fixes your leaky ticketing and membership funnels.

Global, AI, Fan Engagement, Ticketing, Digital Experience

Professional Sports

NFL eyeing pro flag football launch for 2027, EVP Peter O'Reilly saysThe Athletic *

Inside the NFL's push to commercialise flag football.

US, NFL, Strategy, Participation, WomenInSport

Where Things Stand in the SEC as Momentum Builds for a 24-Team College Football PlayoffThe Athletic

Expanded playoffs mean more games, content and inventory.

US, CollegeFootball, MediaRights, CompetitionStructure, Sponsorship

How Kansas City became a surprise center of the World CupESPN

A masterclass in bidding, venues and city positioning.

US, Events, Tourism, Strategy, Soccer

Manchester City Open £10m State-of-the-Art Women's First Team FacilityManchester City

Significant capital backing the women's game's next phase.

UK, Women's Football, Facilities, Investment, High Performance

Digital & Social

SeatGeek rolls out Game Day Your Way product suiteSports Business Journal *

Towards a single fan ID for the whole game day.

US, Ticketing, FanExperience, Data, Technology

TikTok World 2026: Is the marketing funnel finally dead?Brainlabs Digital

What TikTok's collapsed funnel means for selling tickets.

Global, AI, Fan Engagement, Ticketing, Social Media

X Launches AI Tool Creator Connect to Match Brands With CreatorsHollywood Reporter

AI matchmaking for brands, creators and clubs on X.

Global, SocialMedia, Sponsorship, AI, Marketing

Media & Entertainment

Champions League final won't be broadcast for free in the UK for the first timeSportsPro

A landmark shift from free-to-air to paywall.

Broadcasting, Media Rights, Champions League, TNT Sports, HBO Max

NFL ‘Tempting Fate' With Open-Armed Embrace of StreamersFront Office Sports

How far can the NFL lean into streaming platforms?

NFL, Media Rights, Streaming, Technology, Broadcast

Geek Out

Architecture & data foundations for AI-powered search at scaleAlgolia

Blueprint for smarter club apps and internal data search.

Global, AI, Data, Fan Engagement, Product

Tennis' tech evolution delivering results on and off the courtSportBusiness

How AI and data are reshaping elite tennis operations.

Tennis, Technology, AI, Data

AI

AI backlash begins to biteAxios *

Polling shows trust cracks sports should heed early.

US, AI, Fan Engagement, Venue Technology, Public Policy

U.S. Is Starting to See Heavy Job Losses in Roles Exposed to AIBloomberg

What AI-driven job losses mean for lean sports front offices.

US, AI, Sports Business, Workforce, Operations

Make You Think

Other Sports Have Strict Rules Against Multi-Team Ownership. Why Doesn't F1?The Athletic

Governance choices shape integrity, investment and innovation.

Global, F1, Governance, Investment, CompetitionIntegrity

Meta's Metaverse Dying Is the Funniest Thing Ever, But Why?Medium

Post-mortem on metaverse hype with lessons for sport.

US, Metaverse, Fan Engagement, Technology, Strategy

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Join us at SEAT 2026 in Charlotte

Join us at SEAT 2026 in Charlotte - June 28-30 2026