BBL Privatisation Politics, F1’s AI Sponsors & Levi’s World Cup Win

‘Justify a f*** up': Are the fears fuelling BBL privatisation genuine? – Code Sports *

Deep dive on the politics behind BBL privatisation.

AU, Cricket, Governance, Sponsorship

Why 32 of 48 Teams Advancing Changes the World Cup – The Athletic

Expanded formats reshape media value, tickets and storytelling.

Global, Football, Strategy, Media Rights

Mandated Hydration Breaks at the World Cup – The Athletic

New in-game breaks create fresh broadcast and ad inventory.

Global, Football, Governance, Media Rights

Interviews with Inter Milan Brand & Marketing Director Luca Adornato – Behindsport

How Inter turns on-pitch success into global brand growth.

EU, Football, Marketing, Brand Strategy

Why the Knicks championship felt bigger than basketball – Behindsport

Designing moments of civic pride that sponsors love.

US, NBA, Fan Engagement, Brand

TV Is Starting To Reinvent Itself – Always Be Watching

What flexible runtimes and platforms mean for sports content.

Global, Streaming, Content Strategy, Digital

What Separates The Personalisation Leaders In Sports, Media & Entertainment? – B&T *

Benchmarking world-class personalisation across sport and entertainment.

Global, Personalisation, Sports, Technology

Knicks in 5, and KPIs thrive – Morning Brew *

How one title run moved TV, sponsorship and city economics.

US, NBA, Media Rights, Sponsorship

Manchester United ‘All or Nothing' Amazon Prime documentary announced for 2026-27 season – The Athletic

Amazon bets again on behind-the-scenes football storytelling.

Global, Football, Streaming, Content

How We Watch and Listen to Content – ACMA Data on Australians – ACMA

Fresh ACMA numbers on shifting Aussie media habits.

AU, Research, Media Consumption, Strategy

How the Open Knowledge Format can improve data sharing – Google Cloud Blog

Vendor-neutral data structure ideas for future-proof sports AI.

Global, AI, Data Strategy, Sponsorship

The Bill Arrives: How to Manage Agentic AI Costs at Scale – Cockroach Labs

Why AI agents need task-level economics and governance.

Global, AI, Budgeting, Sports Business

The first ‘AI World Cup' is an $11 billion money machine – Yahoo Finance *

How AI supercharges commercial yield around mega-events.

Global, AI, World Cup, Sponsorship

Satya Nadella Says Token Capital, Not Models, Is AI's Real Moat – Digg

Why your proprietary fan and sponsorship data really matters.

Global, AI, Data Strategy, Commercial

For $7,000, You Can Have Taylor Swift's Courtside Seat – Sportico *

Turning a celebrity seat into a high-value fan asset.

US, NBA, Marketing, Memorabilia

Pre-Spend, Not Post-Mortem: The Quiet Shift in How Ads Get Tested. – Medium

Why smart sponsors will test creative before kick-off.

Global, Sponsorship, Advertising, Data