Athletes Are Flipping Traditional Sports Marketing, NFL Draft viewership and TikTok beats Twitch

Chelsea agree front-of-shirt sponsorship deal with Dubai-based DAMAC Properties for rest of season – NY Times 

Strategic partnership highlighting the prominence of shirt sponsorship.

Sponsorship, Soccer, Marketing

Corporate Venture Capital: And Its Rise Across Sports – Petcash 

The influence of venture capital on sports business.

Corporate Venture Capital, Sports Industry, Investment

Savvy Athletes and New Technology Are Flipping Traditional Sports Marketing on Its Head – The Conversation *

Explores technological advancements transforming sports marketing strategies.

AI, Technology, Marketing

Sporttrade Seeks CFTC Green Light to Avoid ‘Irreparable Harm' – Sportico *

Regulatory challenges in expanding sports betting platforms.

Sports Betting, Business, Regulation

Caitlin Clark Breaks Another Record—This Time in Ticket Prices – Front Office Sports *

Impact of athlete presence on ticket pricing strategies.

WNBA, Ticket Sales, Women's Sports

NFL Draft Hits Historic Viewership Highs Thanks to Sanders Saga – Front Office Sports

Narratives driving viewership in sports broadcasts.

NFL, Media, Viewership

TikTok Beats Twitch to Become the Second Most-Popular Livestreaming App Worldwide – Tubefilter *

Livestreaming viewership trends in the digital media landscape.

Digital Media, Technology, Social Media

NBA 2K Pushes Paid Contests for Casual Gamers With Few Guardrails – Sportico *

Monetisation strategies in sports-related gaming.

Gaming, NBA, Monetization

Masters of Scale: A More Compassionate Capitalism, With Davis Smith – Masters of Scale

Leadership lessons and entrepreneurship in the sports industry.

Leadership, Entrepreneurship, Sports Business

Netflix investing US$1 billion in Mexican original series – Deadline

Content localisation and expansion in global markets.

Media, Investment, Strategy

Kevin Kelly Points A New Way Forward Into The Age Of AI – BigThink *

Exploration of AI's future direction and impact.

AI, Technology, Innovation

Don't Let The Drawings Distract You: AI Is Not About The Output – Jarango

Understanding AI's core purpose beyond visible outcomes.

AI, Strategy, Insight

Agentic AI: Comparing New Open-Source Frameworks – Medium

Review of emerging AI frameworks and their applications.

AI, Technology, Open Source

Visa preps ‘AI-ready credit cards' for automated shopping transactions – ZDNet

Potential impact of AI on fan transactions in sports.

AI, Payments, Technology

How Tom Brady, Derek Jeter, and Bobby Witt Jr. turned sports card passion into business ventures – NY Times

Athletes leveraging passions into successful business ventures.

Sports Business, Athlete Entrepreneurship, Fan Engagement