From Valkyries Expansion Blueprint to NFL Antitrust Revival & Football’s Streaming Surge

NFL Sunday Ticket Antitrust Case Revived – Yahoo Sports *

Landmark case that could reshape out-of-market rights.

US, NFL, Media Rights, Legal, Strategy

State of the Game report – Independent Football Regulator *

Reveals 94% of English clubs lose money today.

UK, Football, Governance, Finance, Sustainability

How Do You Replace San Siro Without Losing Its Soul? – Behind Sport

Deep dive into balancing stadium modernisation and tradition.

EU, Football, Venues, Fan Experience, Commercial

The 60-Game Deadline That Could Decide MLB's Lockout – Huddle Up

Explains how media deals shape MLB labour showdowns.

US, MLB, MediaRights, Finance, Governance

How This Valkyries Expansion Buildup Came To Be – The Athletic *

Blueprint for launching a record-breaking WNBA expansion club.

US, WNBA, Expansion, Fan Engagement, Commercial Strategy

Vikings' First Loss Reinforces NFL's Parity-Driven Business Model – Front Office Sports

Shows how parity underpins NFL valuation and revenues.

US, NFL, Business Model, Revenue Sharing, Sports Economics

Brewers' World Series Title and the Making of a Small-Market Dynasty – The Athletic

What a small-market MLB title means commercially.

US, MLB, Small Market Strategy, Commercial, Media

College Sports Commission Releases Historic Student-Athlete Compensation Data Following House Settlement – Ministry of Sport

Landmark NIL and revenue-sharing insights reshape college sport.

US, College Sports, NIL, Sponsorship, Data

Brentford FC And Hewlett Packard Enterprise Partner To Enhance Digital Fan Experience – Brentford FC

EPL case study in data-led stadium connectivity and CX.

UK, Football, Technology, Data, Fan Experience

Watch out, YouTube: Instagram goes from short-form to 90-minute videos – TechCrunch

Instagram's long-form push reshapes video strategy for sport.

Global, Social Media, Video, Product, Strategy

WhatsApp group chats get permanent message pins, private status updates, and more – Digital Trends

New tools to organise busy fan and member groups.

Global, Communications, Fan Engagement, Community

Prime Video is turning a profit and on pace for tens of billions in annual revenue – Variety

Amazon's streaming scale matters for future rights battles.

Global, MediaRights, Streaming, BusinessModels, OTT

Banana Ball TV Caps Record Season With Supersized Banana Bowl Production in DC – Sports Video Group

How Savannah Bananas' showy production fuels fan growth.

US, Baseball, Fan Experience, Production, Innovation

NHL Productions' Centralized Broadcast Operation Hits Its Stride Across Six Clubs – Sports Video Group

Centralised workflows show how to scale club content.

US, NHL, CentralizedProduction, Operations, Technology

Ending the Game-Day Patchwork – SwitchBase – SEAT Solves – SEAT Conference

Single-plate platform plus AI reports for venue ops.

Global, Sports Technology, AI, Venue Operations

Australian Open's AO Ventures invests in Jump, an enterprise AI platform for sports – Jump *

AO backs AI to power fan and ops innovation.

AU, AI, Sports Technology, Investment, Fan Engagement

Nobody yet knows how to measure an ad inside a chatbot answer – Karan Dhir

Dissects attribution for emerging AI chat ad formats.

Global, AI, Sponsorship, Digital Marketing, Measurement

Do you even benchmark? How we evaluate agents at scale – PostHog

Framework for testing AI agents on real business tasks.

Global, AI, Data Strategy, Sports Operations

Legacy 500: Rethinking Front-Of-Shirt Sponsorship At Hout Bay United – Behind Sport

Turns one shirt sponsor into hundreds of community backers.

Global, Football, Sponsorship, Community, Revenue

Channel 4 viewers left stunned as Bradley Walsh tells audience quiz show is fake mid-way through show – LADbible

Hoax quiz show raises questions about audience trust.

UK, Entertainment, Media, Marketing