From Full Swing’s $530M Deal to Instagram AI and the NRL’s Record Rights Package

Annual Review of Football Finance 2026 – Deloitte *

Benchmark report on Europe's football revenues and costs.

EU, Football, Finance, Governance, Investment

Rogers Communications agreed to acquire Kilmer Sports' remaining 25% stake in Maple Leaf Sports & Entertainment – Rogers Communications

Telco tightens control of Toronto's major sports assets.

CA, MultiSport, Ownership, Media, Commercial

The NRL sealed $3.7 billion in seven-year media rights deals with Foxtel, Nine and Sky NZ – SportsPro *

Record NRL broadcast deals reset Australia's rights market.

AU, RugbyLeague, MediaRights, Commercial, Strategy

What the World Cup prediction-market boom tells us about the future of fan engagement – SportsPro *

Prediction markets emerge as a powerful World Cup tool.

Global, FanEngagement, Data, Gaming, Sponsorship

Vinod Khosla-Led Group Acquires Seattle Seahawks For $9.6B – Sportico *

Record NFL valuation highlights tech money in ownership.

US, NFL, Investment, Valuation, Ownership

APEX Invests In The Northern Super League – Sports Business Journal

Private equity backs women's soccer league growth story.

CA, WomensSport, Football, PrivateEquity, MediaRights

How social media is changing Wimbledon from eminent tournament to ‘bucket list' event – The Guardian *

Wimbledon leans on FOMO and influencers to evolve.

UK, Tennis, SocialMedia, FanExperience, Sponsorship

Chelsea launched on Strava in a Premier League and Barclays Women's Super League first – Chelsea FC

Chelsea taps fitness app communities for global engagement.

UK, Football, Digital, FanEngagement, Sponsorship

World Cup Drives Google Search to Record Queries Per Second – CNBC

Search data shows second-screen behaviour at World Cup scale.

Global, World Cup, Digital, Fan Engagement, Data

Netflix, Disney and YouTube showed interest in FIFA World Cup U.S. rights for 2030 and 2034 – CNBC *

Streamers circle multi‑billion‑dollar U.S. World Cup package.

US, Football, MediaRights, Streaming, Strategy

Report: Netflix invents cable TV – Morning Brew

Netflix leans into live channels and bundles, again.

Global, MediaRights, Streaming, Advertising, FanExperience

Fubo Names Disney+ President Alisa Bowen as New CEO After Hulu + Live TV Merger – The Hollywood Reporter

Streaming consolidation brings ESPN veteran to Fubo's helm.

US, Streaming, MediaRights, Strategy, OTT

What's Up With the Microchip in the Ball? – The New York Times

Inside Adidas' connected ball powering VAR and data.

Global, Football, Technology, Data, Officiating

Euroleague Basketball unveiled Euroleague Basketball+, a new strategic vision to become the digital home of European club basketball – Euroleague Basketball

Euroleague plots unified digital ecosystem for clubs and fans.

EU, Basketball, Media, Digital, Strategy

Leadership's Blind Spot in the Age of AI – MIT Sloan Management Review

Why AI demands new judgement from sports leaders.

Global, AI, Leadership, Management, Strategy

Meta Now Lets Anyone Use Your Instagram Photos in AI Images—Unless You Opt Out – Wired *

Instagram images quietly feeding Meta's generative models.

Global, Meta, AI, RightsManagement, Privacy

Too many sports sponsorships are operating in a silo – here's how to fix it – SportsPro

Argues for integrated, data-led sponsorship management.

Global, Sponsorship, Marketing, Data, Strategy