Attendance vs Attention, Fanatics’ Amex Card & Google Search’s AI Shift

A Major Shift in Sports: Going From Attendance-Driven to Attention-Driven – Pet Cash Post *

Why data and content now trump turnstiles in sport.

US, SportsBiz, Data, Digital, Sponsorship

Why Scott Pendlebury’s Record Has Sparked More Than Celebration – It’s a Numbers Game – Notice Sports *

Inside Collingwood’s commercial masterplan for Pendlebury’s milestone.

AU, AFL, Fan Engagement, Commercial, Sponsorship

West Ham, The London Stadium And Why Relegation Would Cost UK Taxpayers £2.5m – The Athletic

How a club’s form hits public finances and stadium deals.

UK, Football, Venues, Finance, Government

Fanatics Deepens One-Stop Shop Sports Push With Amex Credit Card – Bloomberg *

What a Fanatics credit card means for fan data and spend.

US, Commercial Strategy, Fan Engagement, Payments, Data

NRL Magic Round delivers record attendances, viewership and $50m economic impact for Brisbane – Instagram *

How one NRL weekend became a tourism and media asset.

AU, NRL, Events, Tourism, Media

How Philadelphia Built a $140 Million World Cup War Chest – Front Office Sports *

Inside Philly’s private fundraising playbook for 2026.

World Cup, Fundraising, Sponsorship, Partnerships

TKO execs Ari Emanuel and Mark Shapiro invest in Las Vegas Raiders at ‘US$9.9bn’ valuation – SportsPro

What a near-$10bn valuation says about NFL asset prices.

Finance, Investment, NFL, Las Vegas Raiders, Sponsorship

Newcastle United acquires Leazes Terrace in stadium redevelopment push – Insider Sport

Strategic land grab underpinning St James’ Park expansion.

Football, Investment, Infrastructure, Newcastle United

Rugby Australia appoints Komo to power ‘From Green To Gold’ fan engagement and loyalty strategy – Notice Sports

Building Rugby Australia’s engagement spine ahead of home World Cups.

AU, Rugby, Martech, Fan Engagement, Data

The 4‑Hour Email That Boosted Engagement by 40% – Growth in Reverse

Simple onboarding tweak that dramatically lifted subscriber engagement.

Global, Email, Onboarding, Engagement, CRM

CBS, TNT Sports Parents Face New Merger Scrutiny By Lawmakers – Front Office Sports

What a Paramount–WBD mash-up could mean for rights.

US, Media Rights, Broadcasting, Regulation, Strategy

Across the world, the podcast economy grew 23% last year, says new data from Owl & Co. – Owl & Co

New benchmarks for the $9.2bn global podcast market.

Global, Audio, Media, Revenue, Strategy

‘Bussin’ With the Boys’ Launching New NASCAR Show – Front Office Sports

Leveraging podcast IP to open a new motorsports audience.

NASCAR, Media, Podcast, Marketing

Norway’s Sports Tech Ecosystem Has Been Under the Radar — Until Now – Regen Sports

What Norway’s sportstech scene can teach other markets.

EU, SportsTech, Investment, Strategy, HealthTech

Tixr added to NFL Ticket HQ – Sports Business Journal

A new NFL-approved vendor shakes up ticketing dynamics.

US, Ticketing, Technology, Fan Experience, Data

Google Search as you know it is over – TechCrunch *

AI overviews will rewrite sports SEO and discovery.

Global, AI, Search, Fan Engagement, Digital Strategy

Advancing Content Provenance – OpenAI

Watermarking AI images to protect IP and brand safety.

Global, AI, Intellectual Property, Brand Safety, Sponsorship

Apple announces Apple Intelligence-powered accessibility feature updates – TechCrunch

New AI tools raising the bar for inclusive fan UX.

Global, AI, Accessibility, Fan Experience, Product

Inside the Enhanced Games and its business model – Insider Sport

Doping-permitted Games as a radical new sports product.

Innovation, Sports, Business Model, PEDs

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