Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

71% of Premier League Corporate Guests Plan to Increase Spend After a Positive ExperienceReal Business *

Premier League-specific stat on spend increase.

Premier League, Hospitality, Customer Experience, Sponsorship, Data

Study: For Every $154 Spent on Sports Tickets, Companies Entertain Clients Worth Over $160,000LA Business Journal *

Examines ROI for B2B hospitality.

Sponsorship, Hospitality, ROI, B2B Sales, Corporate Tickets

Gulf Funds Near Deal to Back Paramount's $81 Billion Takeover of WarnerWSJ

Massive M&A shapes sports media future.

Media Rights, M&A, Streaming, Investment, Strategy

How Sports Illustrated is getting back in the game after scandal, layoffsLA Times

Media-business turnaround after challenges.

Media, Business Models, Brand, Events, AI

Professional Sports

Bills want home opener at new Highmark Stadium to be a prime-time gameBuffalo News *

New venue as a business platform.

NFL, Venues, Media, International, Private Equity

FanCode obtains broadcast rights for The Masters, PGA Championships and US OpenSports Mint Media

FanCode's broadcast rights acquisition.

Media Rights, Golf, FanCode, Broadcasting

The PWHL Packed Madison Square Garden for the Most-Attended Women's Hockey Game EverFront Office Sports

Record attendance at women's hockey game.

PWHL, Women's sports, Ticketing, Venues, Sponsorship

Digital & Social

Writing With AI Is Harder Than You ThinkEvery.to

Deep dive on AI as a writing partner.

AI, Content, Marketing, Workflow, Productivity

AI

OpenAI's cap table is more crowded than people thinkX (Twitter)

OpenAI cap table breakdown.

AI, Business, Strategy, Investment, Technology

Perplexity unveils Computer for taxesPerplexity AI *

AI agents for tax returns.

AI, Automation, Operations, Finance, Technology

Make you think

March's top selling sports cards, plus the Shohei Ohtani card defying the oddsThe Athletic

Intersection of collectibles and fandom.

Collectibles, Business Models, Revenue, Data, Fandom

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