Tech Giants Reshape Sports Media: Amazon’s NBA Growth and Everton’s Stadium Sponsorship

Sports Media Rights: How Tech Giants Have Reshaped the Distribution of Sport – Culture of Sport *

Explore how tech shapes sports media.

Sports Media Rights, Streaming Platforms, Technology, Marketing, Sponsorship

Amazon Closes Upfront Sales Talks, Topping Internal Forecasts and Posting NBA-Led Sports Growth – Sportico *

Amazon's strategy in sports content sales.

Amazon, NBA, Media, Advertising, Sales

One Year In, Private Equity Boosts NFL Values on Handful of Deals – Sportico *

Impact of private equity on NFL values.

NFL, Private Equity, Valuation, Finance

NFL sponsors gear up for Kickoff Weekend and season-long activations, campaigns and promotions – Sports Business Journal 

Strategies for NFL sponsorship success.

Sponsorship, Marketing, Activation, NFL, Sports Business

The NFL's Most Valuable Teams 2025 – Forbes

Explore NFL team valuations and dynamics.

NFL, Valuation, Sports Business, Investment, Franchises

Mark Cuban on Why NBA Expansion Isn't Imminent – Front Office Sports *

Mark Cuban discusses NBA expansion plans.

NBA, Expansion, Economics, Media Rights

DAZN to show live NCAA college football and basketball across UK, Europe and MENA – SportPro

DAZN's expansion into college sports broadcasting.

Broadcast, OTT, Media Rights, NCAA

New stadium drives Everton's elevated sponsorship ambitions – Sport Business *

Everton's new stadium impacts sponsorship.

Sponsorship, Stadium, Marketing, Football

Environments hub: A community hub to scale RL to open AGI – Prime Intellect

Scaling reinforcement learning to open AI.

AI, Technology, Data, Sports Tech

AI giants team up on model safety testing – Rundown AI

AI safety testing collaboration insights.

AI, Model Safety, Technology, Ethics, Marketing

Gemini 2.5 Flash image (aka nano-banana) model released – Google *

New AI model reshaping image generation.

AI, Image Generation, Marketing, Sponsorship

Why the Bundesliga handed the mic to YouTube creators – Insider Sport *

How YouTube is changing the sports rights game.

YouTube, Meida Rights, Bundesliga