Curry’s Google Partnership & MLB Rights Shakeup

Google Names Stephen Curry as New Performance Advisor in Multi-Year Deal – Boardroom *

Curry joins Google as advisor.

Sports, Sponsorship, Technology, Marketing

Massive MLB Rights Shakeup Reported – The New York Times *

Major changes in MLB media rights.

MLB, Media Rights, Broadcast, Media Strategy

Tiger Leading New PGA Committee to Modernize Sport – Wall Street Journal *

PGA Tour seeks modernisation.

PGA Tour, Innovation, Modernisation, Strategic Planning

ESPN Boss Jimmy Pitaro on Streaming Strategy – Business Insider *

Pitaro reveals ESPN plans.

ESPN, Media, Streaming

Explosive ESPN Report Chronicles WNBA's Role in CT Sun Sale – ESPN

WNBA franchise sale insights.

WNBA, Franchise Sale, Governance, Sports Management

Private Equity Enters College Sports—Without the Equity – Front Office Sports *

New financial models in college sports.

Private Equity, College Sports, Investment, Sports Business

Note to brands and agencies: AI is both an enabler and a smiling assassin – Mumbrella *

AI: friend and foe for marketing.

AI, Marketing, Sponsorship

Has AI Gotten Good Enough to Predict My Taste? I Had to Know – Every *

AI's attempt at taste prediction.

AI, Technology, Marketing, Data

Are You Productive or Just Busy? The Truth About Efficiency – Medium 

Explore true productivity vs. busyness.

Productivity, Efficiency, Time Management