This transcript has been lightly edited by AI
Sean: So you've come out of that really intensive, like you said, living, working into strategy, breathing the strategy with a larger group, a larger cohort to one man operation. And so, 2017, La Liga's got a representative in Australia and New Zealand. What were some of the first, I guess, key planks and key things that you wanted to put in place early because you've gone from, hey, there's people who are following La Liga prior to you being there and consuming it in different ways, but not having someone in market, what were some of those first things when you sort of came back to this part of the world and started looking at some of the opportunities for LaLiga?
Glen: Yeah, I think everything, especially in those initial months and if not years, we had to base our own individual strategies off our global international strategy, right? And take the underlying principles of everything, but of course, funnel that down to market.
And that's the great thing about having someone on the ground in each of the different markets globally. It's because, yes, we do have this global international strategy, but parts of it may not certainly work in Thailand or Peru or different parts of Africa or the Middle East. So of course, every individual had to make their own plan and strategy moving forward. But as I said, always reverting back to the overarching plan that we had globally.
So yeah, I mean, it was so long ago now, but I think that the initial things, as you can imagine, you're new to a country, you're new to a market. Of course your brand's known somewhat, but you have to make people know that you're there and physically on the ground. So, I mean, the first things that I that I did was get in touch with that broadcaster and know they were, they were briefed initially, but of course, you know, face to face meetings and say, Hey, look, this is what I'm doing here. This is what I'm planning to do.
What can we do together? What are some of the assets that you have, some of the assets that we have that we can, you know, sort of pin together and make this thing grow here. So that was of course one of the main principles or main key areas, as well was just getting in touch with stakeholders, especially, you know, primarily for ourselves was football. So it was, you know, contacting the local league and local clubs as well.
and just say, look, you know, this is, we're here on the ground. And we always say from the start, in each of the markets that we went to, that we didn't want to be cannibalizing the local product. We want wanted to be seen as a as an ally to local sports, to the sports industry, but especially to football. And we wanted to be helping, you know, the local leagues and the local professional football in each of the certain markets grow as well. So, yes.
Glen: a lot of different meetings with different players and different stakeholders, as I said, firstly with football, but of course with other sports as well. But also, you know, to learn from them and just to see what they were doing in this market as well, right? And, and of course, you know, I think, you know, especially if the sports industry as a whole grows, then of course we're going to grow. But as football professionally grows and in each market, of course, La Liga will grow with it. So that was our…
I guess catchphrase, you know, when we went to certain markets. And of course I did the same thing here in Australia.
