Here are the latest articles from Sports Geek Reads
Key Reads
NBA Playoffs TV Ratings Up 6%; Warriors-Rockets Sets Game 7 Record – Front Office Sports *
NBA's surge in viewership provides insights into audience engagement.
NBA, Media, Viewership
New England's Revolution: Understanding The Patriot's Playbook for Innovation – Sport Pundit
Explores The Kraft Group's tech integration across industries.
Innovation, AI, Sports Business
Fashion & Lifestyle at the Miami F1 Grand Prix – Brand Strat *
Brand activations at the Miami F1 Grand Prix.
F1, Marketing, Lifestyle
Shaquille O'Neal, Stephen Curry, and Other Athletes Join Collegiate Sports Programs – Future Party *
Top athletes integrate with college sports as managers.
Sports Business, College Management, Sponsorship
Professional Sports
Manchester City to join inaugural women's seven-a-side tournament – The Athletic
Manchester City expands women's sports with new tournament.
Women's Sports, Soccer, Marketing
Vivid Seats Stock Down 39%, Ringing Alarm Bells for Live Events – Sportico *
Financial challenges in live events highlight market trends.
Finance, Live Events, Economic Trends
Most Valuable Soccer Clubs: Real Madrid Leads, Top 50 Worth $86B – Sportico
Insights into financial valuation of soccer clubs.
Soccer, Valuations, Sponsorship
NHL Cancels 2026 All-Star Game, Will Substitute With International Event – Front Office Sports
Strategic event planning shift in the NHL.
NHL, Events, Strategy
Bryton's Bloom Tables Hearts Bid – Sport Industry Biz
Discusses a significant football investment and ownership strategies.
Football, Investment, Club Ownership
Digital & Social
TikTok Adds Warner Bros, F1 as Publishing Partners; Expands ‘Pulse' Offerings For Ads – Boardroom *
TikTok enhances advertising suite with new partners.
TikTok, Digital Marketing, Sports Media
Spotify Introduces ‘Plays' – Podcast Pro Newsletter *
New podcast metric helps measure engagement.
Spotify, Metrics, Technology
LinkedIn is rolling out a new revenue-sharing program – Passion Fru.it
LinkedIn's program impacts careers in sports business.
LinkedIn, Social Media, Revenue
Media & Entertainment
EA Sports to stream live MLS matches in EA FC – SportPro *
EA Sports expands into live streaming innovations.
EA Sports, MLS, Streaming
Carli Lloyd: ‘It's No Longer a Charity… It's a Business' | USWNT Legend – Front Office Sports
Shift in women's sports perception to business focus.
Women's Sports, Marketing, Business
Forget Prime Time, 5pm Is Where the Loyal TV Audiences Are – Mumbrella
Audience behaviour shifts impact broadcasting strategies.
Media Strategy, Broadcasting, Audience Behavior
Geek out
Oura adds AI-powered glucose tracking and meal logging – The Verge
AI in wearables offers sports performance monitoring opportunities.
Wearables, Health, AI
ByteDance Developing AI Smart Glasses – The Information
AI-powered smart glasses could enhance fan engagement.
Wearable Tech, Augmented Reality, Fan Engagement
AI
Content Automation and AI in Sports – Sports Geek
A deep dive into digital transformation in sports.
AI, Content Automation, Sports Marketing
Make you think
How Richard Mille Built a Billion-Dollar Brand From Scratch – Huddle Up
Explore brand-building through athlete endorsements.
Branding, Luxury, Marketing
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