Sports Geek Replay – Rob O’Gorman, Tennis Australia

Sean Callanan chats with Rob O'Gorman from Tennis Australia on this Sports Geek Replay episode.

On this podcast you'll learn about:

How the Fortnite Summer Smash come about and their preparations for its launch at the Australian Open
Tennis Australia's partnership with Epic
How did they measure the success of Fortnite Summer Smash event
What they have learned from the audience who attended the event
The difference in staging a sports broadcast event and an esports broadcast event
How did tennis benefit from the esports partnership

Money in Esports #3 - Rob O'Gorman - Tennis Australia & Fortnite Summer Smash

Listen to Rob O'Gorman on Sports Geek

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2020-01-09T15:48:27+10:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.