Instagram in Sports

Celtics first team to embrace Instagram#YouTube140 project is back! Episode 4 is looking at Instagram.

A few teams now have a presence on Instagram so we thought it was time to show off some tools to use.

Be sure to follow @SportsGeekHQ on Instagram.

Products mentioned in the video:





Please add your fave team to this list in Instagram.

Final #FollowFriday of 2011 AKA #sportsgeek2011ff

Sports Geek's who to follow on Twitter for 2011

How did I come up with this list?

I have worked, tweeted or collaborated with everyone in this list.
I pulled a majority of them from memory, if I know your Twitter handle you must be doing something right ;)
Additionally I looked at my Tweeting-With list calculated using Formulists.

I don’t usually participate in #FF on Twitter as it tends to drown out Twitter timelines every Friday with meaningless bulk recommendations. I did use a list to add quality tweeps to but have stopped updating that. I primarily engage off my lists like IRL (In Real Life), Sports Digital & Tweeting-With among others so they provide the best guide if you want to know who I am tweeting with.

These are tweeps that I recommend you follow in 2012 from varying fields – sports, digital, startups, business but all produce quality on Twitter.

It is not an exhaustive list of everyone we worked with, if you think we should add someone else or even yourself please tweet me @seancallanan or use the button below.

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List is in alphabetical order by Twitter handle, not playing favourites ;)

Sports Geek 2011 Follow Friday

Who? Twitter Why?
Anna Coates Digital & direct marketing is what Anna knows, expecting a big year in 2012 from Anna
Anthony Alsop Guy behind Richmond Tigers & started DSS which gets better every year
Alana Fisher Ran social for Aussie World Cup bid now working for Amex
Brendan Curran New comer from Sydney Thunder starting 3 weeks before Big Bash season, now he has his eye in.
Cam McHarg Marketing and sponsorship who loves his baseball
Chris Appleford 2011 was big leaving the Storm for Big Bash but now will head up Comms for Melbourne Rebels
Daniel Pinne Former @SportsGeekDI now behind the scenes at Melbourne Storm
Dan Butterly @SportzfanRadio US reporter & associate commissioner of Mountain West, long time friend.
Daniel Eade He may tease with NBL stories but is always entertaining on SportzfanRadio
Dan McLaren Started UK Sports Network now has a real job a We Are Social.
Dan Harbison Keeps TrailBlazers at the front of sports digital, sometimes works too hard to tweet
Darren Rovell Tweets about #sportzbiz all the time, now has SB Game On TV show
Dion Bennett Sports Geek intern who learned a lot (we hope) & expect bigger things in 2012 (we know)
Stephen Downes Alway has a say & Never forgets to take Twitter too seriously
John Dyson GM of new Sydney Thunder new to Twitter but working to connect with players & fans
Ed Wyatt There isnt a sport that Ed won’t comment on & he knows his stuff
Emma Quayle Age Journo, knows her footy & unlike many journos knows how to use Twitter
Erin Sharoni Works on SB Game On with Darren Rovell & is well connected with the NYC sports scene
Finn Bradshaw Keeps Herald Sun SuperFooty site up & running everytime you update your SuperCoach team.
George Rose Not sure if highlight was winning NRL with Manly or the fact he was trending worldwide on Twitter
Gus Gould NRL Footy show panelist now diving into Twitter to help Penrith Panthers.  A for effort, Gus.
Daniel Harford Former AFL player now in the media with SEN, using Twitter in shows more than others
Harry O’Brien Pulled back from 2010 form in 2011 expect Harry to be back rocking fans in Harry’s World in 2012
Heath Evans Marketing & Comms guys with AFLPA always with an opinion on #SMinOZ
Yvonne Adele Runs crowd-sourced Ideas business when not speaking at conferences
Justin Bloome Creative brain behind The Village Agency
Jeremy Monahan Does all the heavy lifting at Rabbitohs that Russell Crowe doesn’t do (so all of it really)
Jess Nichols Always running cool stuff online including @awesomefoundsyd & has hugged founders of Foursquare
Jessica Ivers Helped Manly Sea Eagles scoop the NRL awards for Social Media & Fan Engagement in 2011 look out Bulldogs fans.
John McCauley Digital guy behind MLSE which is Leafs & Raptors to start with.
Jonah Ballow Content guy from TWolves now working in NYC for Knicks, you can see him on
Jonathon Simpson Former Essendon Insider about to start at AFL Media, loves sports digital & fan engagement
Jorden Teo To use hoops terms a “swingman” runs Perth Wildcats digital as well as helping out on membership
Josh Rowe Will be at every Twitter event of 2012 aka #Totttie but as GM of Tarrazz Australia expect him to do some work too
Justin Barrie Canberra guy running @perkler check it out
Kim Skildum Reid Great resource for sponsorship – selling & buying
Kirsten Corio Back hard at work at NBA HQ keeping the NBA teams at the front of sports digital world
Kyle Spencer Was with the GS Warriors now working behind the scenes at UStream
Lewis Howes Keeps hitting it info products out of the park, reason? Quality content
Lou Imbriano Runs #sbchat & always has great insight into Winning the Customer (his book)
Scott Spiridigliozzi Works as hard for the TWolves as his last name is to spell
Lauren Teague PGA Tour has many social pieces Lauren pulls them together with no need for a caddy from New Zealand
Matt Baker GM of Marketing at Canterbury Bulldogs building a great digital team at Belmore
Nick Truelson Loves fan engagement & digital marketing expect big things from Western Bulldogs
Nick Monroe Digital guy behind sees plenty of Aussie traffic thanks to Andrew Bogut
Brendan Lewis Guy behind Churchill Club & several other ventures, follow his articles for great business advice
Oscar Ugaz Former Real Madrid digital guy, understands what digital fans want
Paul Dalligan Loves his NRL & has a interesting turn of phrase on Twitter and @SportzfanRadio
Peter Robert Casey The original Hoops “microblogger” if you follow NBA, NCAA, High school basketball you already follow him if not you should.
Peter Stringer Runs the digital at Celtics, spoke in Sydney this year.  Knows sports digital space
Darren Rowse Old school Twitter guy, was working with it BA (Before Ashton) understands how the blogging game works.
Rhett Bartlett Won’t get picked by Richmond under father-son but brings football & movies to Twitter game
Francis Leach Was SEN host, now with ABC Grandstand.  Doesn’t pull punches on Twitter, the way it should be.
Steve Sammartino Hard to keep him to 140 characters he knows so much stuff – startups, advertising, mobile, airplanes, you name it.
Jon Manning Launched crowd-sourced pricing solution
Sarah Brady Works for Rabbitohs but from her tweets appears to be Liz Lemon
Matthew Gepp West Coast Eagles Social Media Executioner (that’s what we’d like to see as his title) helped launched The Swoop using Sports DP
Scott Kilmartin Not sure if account actually run by @GusTheBoxer but does produce some sweet haul gear
Sean Malarkey Partner with Lewis they are LeBron & Wade duo of internet marketing (Chris Bosh not needed)
Michelle Matthews Just follow her to be jealous of her globe-trotting lifestyle putting together new Secrets guides
Shane Harmon Success of 2011 with #RWC2011, knows ticketing, social & overly competitive about Foursquare mayorships
Adam Aron New CEO & Owner of 76ers engaging fans via Twitter, we need to see more of this in 2012
Scott Pendlebury Still finding his feet with digital but one of the first Australian athletes on Tout
Christopher Lee Sports Marketing & PhD, smart guy always sharing good content
Mark Seymour Keeps the @SportzfanRadio crew in check & no longer tweets about Brett Favre
Brian Srabian The “Engager” of @sfgiants, great guy who leads the MLB in use of Twitter
Stephen Cleary Ran #Stevesjob to score a sweet intern gig with Adidas Digital, watch out 2012
Tariq Ahmad A social media researcher that shares everything he finds!  Loves location based services started @SportsShadow
Tom Nickson New Digital Dog at Western Bulldogs will be looking to see how he performs with a full pre-season
Tim Bull Helped build SportsDP & sold to AVOS, quality guy
Trevor Young PR Warrior keeps producing content & has his say on everything
Mitchell Scott Producer of HarfTime on SEN always ready to comment on all things sport
Ted Johnson Expect more tweets from Ted with Rubio & Williams teaming up with Kevin Love on exciting TWolves team

Who would you send out a #FF for 2011?

Let us know in the comments or via Twitter or Facebook or even Google+

Please sign up for Sports Geek News to stay in touch in 2012

Sports YouTube Merry Christmas message

We love a good sports Christmas message here is a few to watch while you wait for Santa to arrive…

From Collingwood Magpies

From the Perth Wildcats

From West Coast Eagles

From South Sydney Rabbitohs

From Adelaide Crows

From Melbourne Storm

From Melbourne Demons

From GWS Giants

From North Melbourne Kangaroos

From Hawthorn Hawks

From Cairns Taipans

From Western Bulldogs

From Sydney Swans

From LeBron James

From the YouTube Time Machine…

From Chicago Bulls

From Los Angeles Lakers

From Denver Nuggets

From Houston Rockets

NBA teams are busy preparing to play this Christmas here’s last year’s message

But here is the best present…

What are your faves?
Hit us up in the comments with more sports holiday messages we can add.

Merry Christmas & Happy Holiday from Sports Geek.

Sports Geek News: Aces Networking Night, Congrats @ManlySeaEagles & @BigBashLeague

Reprinted from Sports Geek NewsletterSign up here

Sports Geek Networking Night – Melbourne Aces

Melbourne Aces play at the Royal Melbourne ShowgroundsSports Geek is going to be hosting a Sports Geek Networking Night on November 17th, being held at the Melbourne Aces ABL Opening Night fixture against the Brisbane Bandits.

Thanks to Aces GM Windsor Knox & Gary Hubbard at the Aces for helping us set up this event for Melbourne’s sports digital community.

Tickets for the Networking Night are available now!  Click here to buy, if you liked the World Series you should check out the ABL entering it’s second season.

Ticket are only $10 so why not enjoy taking in some sport instead of working at the game like you usually do.

Stay tuned for some added extras for attendees to the Sports Geek Networking Night.

Sports Geek in the News

In case you missed it, Sports Geek was in the business section of The Age & Sydney Morning Herald on Friday, September 30th, talking about how sports can leverage social media & connect teams with sports fans.  See how the tweet reviews came in using Storify.

#BODSW is back

Thanks to new staffer at @SportsGeekHQ Dion Bennett (@Dion_Anthony) the Best of the Digital Sports World (AKA #BODSW) is back at

Here is some you may have missed:

Make sure you keep an eye out as he brings you all the latest in the digital sports trends from around the world each week.

Got an article worth adding, send us a tweet tag it #BODSW.

Congratulations to the Manly Sea Eagles, 2011 NRL Premiers

A big shout out to one of Sports Geek’s clients, Manly Sea Eagles, who took out this season’s NRL premiership in impressive fashion over the New Zealand Warriors!  Special congrats to Jessica Ivers (@jivebong) who helped drive the Sea Eagles digital platforms in 2011, she was a vital cog for the Sea Eagles digital community and will be missed by Sea Eagles fans.  We wish her all the best on her new challenge.

Commiserations, too, must go to the Collingwood, who went down to a great Geelong outfit in the 2011 AFL Grand Final.  Fortunately (or unfortunately depending on your perspective) there was no #callananshimmy this year.

One more quick note on the NRL and AFL finals; We came very close seeing an All-Sports Geek Grand Final in both codes this year,with clients Collingwood, the West Coast Eagles, Melbourne Storm and Manly Sea Eagles duking it out during the Preliminary finals for a spot on the Grand Final stage.

A brilliant effort from all clubs, and we wish them well for Season 2012.

KFC T20 Big Bash League

New Sports Geek client - @ThunderBBL on TwitterNot long now until the Big Bash League kicks off. Sean presented at the Big Bash League teams at Cricket Australia’s Digital Day last week to help give all the teams a kick start in developing fan bases via social media for this exciting competition. Have a look at how all the teams are faring in the race for social media fans.

Sports Geek is currently working with the Sydney Thunder and we are excited to work with brand new franchise with another Sports Geek client ANZ Stadium to call home.   Expect to be #thunderstruck!

@MCG_News is now @MCG

Sports Geek secures new Twitter handle for MCG

Links we like

Too much Moneyball

Facebook Power users are switching over to Google+ and Twitter

How Facebook affects College students

More Facebook friends linked to bigger brain areas

How location-based services can put businesses on the map

Fave Tumblr Post

FB Fan Counter

March 2011 – 319,180
June 2011 – 478,450
August 2011 – 733,492
October 2011 – 903,757
2011 Target – 1,000,000

Social Media Ladders around the Leagues

September 2011 Social Media Ladders for the AFL, NRL, NBL, A-League & Big Bash.

[slideshare id=9149137&doc=sportsgeeksocialmediarankingsseptember-110906082415-phpapp01]

View more presentations from Sports Geek

Are you a Sports Geek?

As Sports Geek’s client list grows so does the need for Sports Geek to grow.

Our goal of 1 million Facebook fans in 2011 is well underway with we approach 500K Facebook fans thru Sports Geek clients as we help our clients increase their digital fan bases.

With clients across multiple sports (AFL, NRL, Cricket to name a few) across Australia in Sydney, Melbourne & Perth we have proven the sports digital world needs more Sports Geeks.

Looking beyond the Asia Pacific, Sports Geek will be expanding our client base into the USA & UK over the next 6 months with the launch of Sports DP currently in beta in the NBA & NCAA.

Sports Geek Digital Intern program

Want to get a good look at the sports digital landscape, then fill out this short form to start your Sports Geek journey.

Special Bonus

Those who apply will get inside access to the upcoming Sports Geek Trip of New York & Los Angeles.

All applicants will be invited to an exclusive webinar with Sean Callanan live from New York after meetings with sports leagues & franchises.

Not for you? Please RT & share with your friends & colleagues you never know you may end up working with the lucky applicants one day.

Look at what people are saying about Sports Geek right now

AFL Vs NRL, #SB45 & March Madness

Reprinted from Sports Geek NewsletterSign up here

AFL vs NRL – the battle for social media fans

The AFL has the early lead just topping the magical 1 Million social media fan mark with the NRL closing in on 1 Million fans.  Interesting to note the AFL fans have taken to Twitter with twice as many tweeps than the NRL.  Read on…

@AFL vs @NRL in a social media arms raceDid you miss #SB45 AKA Super Bowl?

Social media was the big winner at the Super Bowl along with the Green Bay Packers of course #gopackgo.  Check out our take of the big plays on the Super Bowl Sunday from Foursquare, Visa with Twitter, Facebook & not forgetting the ads on YouTube.

March Madness – NCAA streaming online

NCAA® is March Madness time, not only can you watch all games online, iPhone or iPad they are encouraging fans & bloggers to bring in more viewers by providing an easy toolkit to advertise NCAA® March Madness on Demand®// .  Additionally they are helping fans follow teams on social media with the Social Arena.  Follow March Madness on Facebook.

Charity Baskets case study – $11k raised in 11 days

Facebook, Twitter & EventBrite all important to drive ticket salesHere’s a quick look back at the Charity Baskets event that started with Daniel Eade pulling together an array of NBL legends for a exhibition basketball match to raise money for victims of the Queensland Floods.  See how Sports Geek pulled together digital platforms for a great result in this infographic.  Thanks to all the players & partners involved in helping with a great cause.

Calendar a mess? Get Tungle!

Want to untangle your calendar?Sports Geek can not speak highly enough of Tungle!  It helps book meetings with clients across timezones in multiple countries without emails & phone calls to coordinate everyone’s calendar.  Need to speak to @SeanCallanan then just send a Tungle request.

Check out this video it explains “What is”

Links we liked…

What makes a good hashtag – The Oyston Project (featuring #madeupbaseballfact)

Facebook ‘Like’ Button Takes Over Share Button Functionality

Facebook users like the NBA. A lot. | ProBasketballTalk

N.F.L. Players Shaken by Duerson’s Suicide Calculation –

Fans are stepping up to the plate with At Bat

The NBA Embraces The Digital Water Cooler – SportsMoney – …

Fave Tumblr Post

Great to catch up with Sydney #digisport crew

FB Fan Counter

March 2011 – 319,180
2011 Target – 1,000,000

Like our clients to help us reach that goal
West Coast Eagles
Manly Sea Eagles
South Sydney Rabbitohs
Cricket NSW
Alpha Sport
Big League
Modern Fishing
Australian Golf Digest

The battle for social media fans – @AFL Vs @NRL

Footy season is back and so is the battle for the social media fan!

The AFL has the early lead just topping the magical 1 Million social media fan mark with the NRL closing in on 1 Million fans.  Interesting to note the AFL fans have taken to Twitter with twice as many tweeps than the NRL.  Getting numbers in social media is the first step, engaging and maintaining interest with those fans is the far more important step.  Facebook does not publish the Monthly Engagement numbers, it is these numbers that are far more important to measure success on Facebook.  A highly engaged fan base is a MUST, especially given the latest raft of changes on Facebook.

@AFL vs @NRL in a social media arms race

Rankings from SportsFanGraph

As of 8th March 2011 – Updates & Notes below from Sports Geek

# Team/League Twitter Facebook Total
1 Australian Football League 22,049 273,299 295,348
2 National Rugby League 13,413 270,663 284,076
3 Brisbane Broncos 5,840 138,263 144,103
4 Collingwood Football Club 11,821 113,205 125,026
5 Essendon Football Club 9,091 104,372 113,463
6 Adelaide Football Club 7,801 63,755 71,556
7 St. Kilda Football Club 7,104 62,344 69,448
8 West Coast Eagles 3,602 65,427 69,029
9 Carlton Football Club 7,063 59,345 66,408
10 Gold Coast Titans 4,591 57,734 62,325
11 Melbourne Storm 3,654 58,493 62,147
12 Sydney Swans 7,563 51,109 58,672
13 Canterbury-Bankstown Bulldogs 2,141 52,284 54,425
14 Wests Tigers 3,801 44,020 47,821
15 Richmond Football Club 6,919 35,659 42,578
16 Fremantle Football Club 3,625 36,287 39,912
17 Hawthorn Football Club 5,024 34,476 39,500
18 St George Illawarra Dragons 2,638 35,497 38,135
19 Sydney Roosters 1,743 33,551 35,294
20 Manly-Warringah Sea Eagles 2,798 29,595 32,393
21 Port Adelaide Football Club 3,299 24,958 28,257
22 * Newcastle Knights 0 27,995 27,995
23 North Melbourne Football Club 5,725 21,945 27,670
24 Western Bulldogs 2,840 24,130 26,970
25 * Brisbane Lions 0 23,435 23,435
26 Cronulla-Sutherland Sharks 1,432 19,892 21,324
27 Gold Coast Football Club 4,260 12,379 16,639
28 Melbourne Football Club 3,963 12,607 16,570
29 Penrith Panthers 0 16,233 16,233
30 * South Sydney Rabbitohs 3,610 8,796 12,406
31 * Geelong Football Club 4,226 7,456 11,682
32 North Queensland Cowboys 695 8284 8979
33 New Zealand Warriors 0 8699 8699
34 Parramatta Eels 2761 4451 7212
35 Greater Western Sydney Giants 2406 1914 4320
36 * Canberra Raiders 1742 0 1742

* Updates from Sports Geek

South Sydney Rabbitohs have moved

Facebook page has changed now available here – (36,476 likes)

Updated Total 40,086

Newcastle Knights are tweeting

Newcastle Knights are on Twitter (@NRL_Knights – 721 followers)

Updated Total 28,716

Brisbane Lions getting started in social media

Brisbane Lions are on Twitter (@brisbanelions -1155 followers) but not officially on Facebook.

Updated Total 1155

Cats Insider only for Twitter

Geelong Cats are transitioning to a new Facebook Page – (4687 likes)

Updated Total 8,913

Raiders on Facebook

Canberra Raiders are on Facebook (7112 likes) it is just hard to tell from

Updated Total 8,854

Fans decide

[polldaddy poll=4685369]

Facebook & Athletes – understanding the problem

Daily Telegraph ran with reports from the NRL Media Manager’s meetings with NRL and Facebook is social suicide and Penrith Panthers ban players from Facebook, Twitter after Australian Federal Police raise security issues.

Should Athletes be on Facebook?

YES, why shouldn’t they be able to stay in touch with family & friends like the rest of us?  That is the key, family & friends, people they know.  Facebook is a personal social network, you should connect with people you know IRL, In Real Life.

Should Athletes connected with fans on Facebook?

NO, not using their personal account as they lose their privacy and the privacy of the people they are connected with.

YES, they can connect using the correct platform in Facebook’s case the Fan Page.  The Fan Page allows fans to get updates from an athlete but provides the athlete with the separation from the fans.

Examples of athlete Fan Pages include – AFL’s Harry O’Brien & NBA’s Shaquille O’Neal or for a company like Sports Geek.

How can clubs & leagues help?

Want to know more about how athletes can effectively use social media platforms?  Then please check out our Social Media Athlete Training program.

Other articles that may be of interest include:

Sports Social Media Index – NRL

Back in March we took a look at the AFL teams using the Sports Social Media Index (SSMI) developed by Sports Geek, now we take a look at the NRL.

Wests, Broncos, Rabbitohs lead the way

The Wests Tigers head the NRL SSMI leaderboard with good use of Facebook events to stay connected with fans.  Brisbane Broncos are close behind taking advantage of the Facebook photo galleries to run promotions with fans sharing great snaps at the game. The South Sydney Rabbitohs scored well with a well branded Twitter account that is interacting with fans definitely “joining the conversation.”

Link #fail

Unfortunately it is very hard to determine “official” accounts from fan-run or imposter accounts.  The main culprit is the “Connect with the NRL” page on which links to several unofficial accounts on Facebook & Twitter.  To make matters worse some of the club sites link to the incorrect accounts as well.  Some of the clubs with bad links include Melbourne Storm, Newcastle Knights, North Queensland Cowboys, NZ Warriors, Parramatta Eels, Penrith Panthers & Sydney Roosters.

Good moves

Some teams are trying a few initiatives that should be applauded to create a community for fans with Penrith going “old-school” social media providing a fan forum with Panthers Interactive.  The NZ Warriors have teamed up with their major sponsor in Vodafone to deliver Vodafone One Tribe (which has now finished).  These sites do well to foster community amongst fans and would be improved if integrated with Facebook Open Graph to allow fans to share via Facebook.

NRL Clubs on Twitter and Facebook

Brisbane Broncos Broncos on facebook
Canterbury Bulldogs Bulldogs on facebook
North Queensland Cowboys NQ Cowboys on facebook
Cronulla Sharks @SharksOnline Sharks on facebook
Melbourne Storm Storm on facebook
Gold Coast Titans GC Titans on facebook
Manly Sea Eagles Sea Eagles on facebook
Penrith Panthers Not on Twitter Not on Facebook
Wests Tigers Tigers on facebook
South Sydney Rabbitohs Rabbitohs on facebook
New Zealand Warriors Not on facebook
Parramatta Eels Not on Twitter Not on facebook
St George/Illawarra Dragons Not on Twitter Dragons on facebook
Sydney Roosters Roosters on facebook
Canberra Raiders Raiders Friend Profile
Newcastle Knights Not on Twitter Knights on facebook

NRL SSMI findings – Club by Club

About SSMI

Sports Geek has developed the Sports Social Media Index (SSMI) to rate the performance of sports franchise using social media. The SSMI cover the key platforms of sports social media, how each platform is used and how they engage their fan base.

SSMI rates teams on execution on social media platforms, are they using best practices exhibited by teams leading the way in digital sport marketing like the Dallas Mavericks, LA Kings & New York Knicks.

If you want more information on SSMI please contact Sean on 0407047200.