5 Twitter mistakes to avoid

As more and more people, brands, sports teams & leagues hop aboard the Twitter train I continue to see the same mistakes being made.

5. The Not Reply – @TwitterHandle will be making an BIG announcement!

This became an issue when Twitter changed the manner by which we see people’s replies (or @) on Twitter.  Now you only see a reply if you follow both Twitter accounts.

Therefore the tweet below from @GoldCoastFC would have been only seen by followers of @GoldCoastFC AND @KarmichaelHunt. Understandable there may be a big overlap between the two but why take the chance?  Adding “Welcome” at the start of the tweet would have ensured ALL @GoldCoastFC followers would have seen the tweet.  It should be noted further tweets and RTs did mention @KarmichaelHunt so GCFC fans definitely knew about it.

@karmichaelhunt first official GCFC media appearance! More pics and video to come soon. http://twitpic.com/1smx6vMon May 31 02:06:33 via Twitpic

4. Twooshes or long tweets

Call me old-fashioned but I like the “old” RT method, that’s right something from 12 months ago is now old!  The “old” (or “Edit then Retweet” in TweetDeck) method allows you to add your comments before the RT.

If all your tweets are twooshes or too close to 140 characters you maybe losing RTs from people who want to pass it on with their short comment attached.  Keep it short and allow people to ADD to the conversation like below.

Wow… Smart strategy! RT @Peter_R_Casey @Brendanmeyer: i love how @gatorade bought keyword Powerade on google (via @SportConference)Mon May 31 13:06:25 via Twitterrific

Sports Geek Tip: Check out TweetStats.com to see how many twooshes you have. (I’ve had 175, as sometimes the opposite is true and you don’t want that comment ;) )

3. Lck vwls 4 140 chrs

If you can’t fit it into 140 characters without using vowels or butchering the English language then it shouldn’t be a Tweet!  Write a blog post!

Twitter teaches you to be direct & succinct, it can be said in 140 characters if you just think a little.

Don’t even get me started about TwitLonger.com, laziness!

2. Auto Direct Messages

Unfortunately, this seems to be a staple of internet marketers but more and more I am seeing others be sucked into using the Auto DM.

Firstly, it is completely impersonal and secondly it’s rude when they don’t follow back and you can’t reply!  I know a LOT of people who immediately unfollow any account that sends an Auto DM.  You’ve been warned!

Sports Geek Tip: By the way if you want to stop most of them you can follow these instructions to opt out  from SocialOomph who send most of them!

1. Broadcasting not conversing

This is the main issue with most brands, leagues or teams on Twitter is the lack of conversation.  They promote the “Join the Conversation” tag line of Twitter but do not LIVE it.

You do need a strategy in place to understand why you are on Twitter and how you want to interact with fans but you should be polite to reply to simple customer service questions.

Look at the simple chart the US Airforce uses to manage blog comments which could easily adapted to Twitter replies. (hat tip to @georgiawatson)

Sports Geek Tip: Don’t have a strategy in place? You should start with a Sports Geek Workshop.

What Twitter mistakes have you learned from?

Social Media & Charities, Facebook Changes & Real Madrid

Edition 2 of #BODSW, lets get cracking…

Harry O’Brien’s open letter to Barack Obama – great example from AFL footballer @Harry_O on how an athlete can use blogging & social media to achieve goals outside sport.  Here’s the Herald Sun’s take on Harry’s request.

NBA using social media to support charities – another way sports can engage fans using social media.

What You Need to Know About Facebook’s Recent Announcements – great recap from @GoSam on how you can use the latest Facebook changes for your web properties

Gold Coast – Do you like me? – @GoldCoastFC quick to jump in on the Facebook changes to stir up new fan support for the AFL’s newest team.

Sport selling its soul to big market players – The Times [UK] looks at the money behind sport

How Social Media Is Changing Golf – report from the #140conf held in NYC on impact of social media on the Golf from @jasonpeck

Why you shouldn’t blame YouTube for removing all of those Hitler videos – interesting article on trying to solve the copyright problem that faces sporting leagues & digital rights holders as well as TV & movie studios.

Sports Social Media Index – AFL

A look at the AFL pre-season Sports Social Media Index (SSMI) developed by Sports Geek sees a vastly different ladder than most AFL pundits are predicting for the 2010 AFL Season.

Bombers, Dees & Kangas lead

Essendon are front runners in the social media stakes engaging their fans via Twitter & Facebook then backing it up with “The Hangar” developed to bring fans to the club web site.  With an updated website expected soon look for more improvements from the Bombers.

Melbourne is proving itself in social media led by CEO Cameron Schwab (@CamSchwab) tweeting news and presenting Demons strategic plans on YouTube on Whiteboard Wednesday.

North Melbourne have a well rounded approach to social media they even have a Facebook fan page for CEO Eugene Arocca linked from their Facebook fan page.

Hawthorn had success on YouTube with a video poking fun at the new myki system getting 24,000 views even though it may have caused president Jeff Kennett some grief:

Middle of the pack

Some of the clubs in the middle of the SSMI ladder have gone through the steps on setting up on social media platforms such as Facebook & Twitter but are yet to truly engage with their online fan base.  Sports Geek will be keen to see what social media advances these teams make in the 2010 season.

Social Media Cellar Dwellers

Brisbane, Western Bulldogs & Geelong are dragging their feet with little or no social media presence.  They already find themselves behind AFL newcomers Gold Coast & Greater Western Sydney who are both developing fan bases via social media.

About SSMI

Sports Geek has developed the Sports Social Media Index (SSMI) to rate the performance of sports franchise using social media. The SSMI cover the key platforms of sports social media, how each platform is used and how they engage their fan base.

The key to the SSMI is not about comparing Facebook fans or Twitter followers but how teams connect with their fans and increase the value of their brand using social media.  SSMI was developed after meeting with US franchises in the NBA, NFL, MLB & NHL seeing how they are engaging fans using social media. US sports franchises are reaping the rewards from social media efforts securing sponsors for social media driven events as well as high fan satisfaction ratings from fan surveys.

If you want more information on SSMI please contact Sean on 0407047200.

Connect with Sports Geek on Twitter, Foursquare, Facebook & LinkedIn
Contact Sports Geek
to connect your fans with your sports marketing efforts