Richard Irvine and NZ Black Caps ready for #CWC15

This week Sean catches up with Black Caps' Digital Manager, Richard Irvine about how they are getting ready for the Cricket World Cup. We also recap a very successful Asian Cup with Matt Bartolo.

On this Sports Geek Podcast you will learn:

• About how Rich's past experience with Telco helped the Black Caps Digital Team
• How the Black Caps is getting ready with the huge digital traffic that the Cricket World Cup is bringing
• Importance of giving a team Twitter account a personal touch
• Managing the amount of time spent on engaging with fans through social media
• The effectiveness of transparency in social media
• Why Asian Cup ticketing campaign through Facebook Ads return over 700% ROI
• Importance of Facebook conversion pixels for reporting
• How important Instagram is in telling the pictorial story of a tournament like Asian Cup