Here are the latest articles from Sports Geek Reads
Key Reads
World mental health day: How the sports industry showed up – Sport Industry *
Industry campaigns on mental wellbeing.
Mental Health, Sports Industry, Corporate Responsibility
A game-changing global sporting shift is taking place in female-focused sponsorship, but the penny hasn't dropped in Australia – Fox Sports *
Insights on women's sports sponsorship evolution.
Sponsorship, Marketing, Women's Sports, Brand Engagement
Arthur M. Blank Family Foundation donating $50 million to historically black Atlanta colleges – AP News
Significant philanthropy investment in education.
Philanthropy, Sports Business, Community Impact, Education
NBA TV ‘relaunch' includes new content, app focus – Sports Business Journal *
NBA's digital shift in media content.
Sports Media, Technology, Content Distribution
Professional Sports
NBA's China return marks a new beginning for global partnership – Front Office Sports
NBA's renewed global partnerships in China.
NBA, China, Global Partnership, Basketball, Sports Strategy
NBA TV takeover has league building two 24/7 hoops hubs – Sportico
NBA controls its digital media strategies.
NBA, Streaming, Media, Technology, Marketing
Media & Entertainment
Paramount circling Warner Bros. Discovery after rebuffed approach – Wall Street Journal
Potential major media acquisition impacts.
Broadcasting, Media Rights, Sports Business
Netflix invests in the most handmade art form – Variety
Netflix's artisanal trends for future shows.
Netflix, Technology, Innovation, Media
Geek out
AI cameras race for a real-time edge – Computerworld
Real-time AI cameras revolutionising sports.
AI, Technology, Media Rights, Sports Broadcasting
9 AI skills you must learn before everyone else does (or get left behind) – Medium
Critical AI skills in sports tech.
AI, Skills, Technology, Sports Business
Make you think
Forget SEO. Everyone does RAO. – Medium
Ready your website for retrieval by LLMs
Marketing, SEO, RAO, Business
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