Here are the latest articles from Sports Geek Reads

Key Reads

World mental health day: How the sports industry showed upSport Industry *

Industry campaigns on mental wellbeing.

Mental Health, Sports Industry, Corporate Responsibility

A game-changing global sporting shift is taking place in female-focused sponsorship, but the penny hasn't dropped in AustraliaFox Sports *

Insights on women's sports sponsorship evolution.

Sponsorship, Marketing, Women's Sports, Brand Engagement

Arthur M. Blank Family Foundation donating $50 million to historically black Atlanta collegesAP News 

Significant philanthropy investment in education.

Philanthropy, Sports Business, Community Impact, Education

NBA TV ‘relaunch' includes new content, app focusSports Business Journal *

NBA's digital shift in media content.

Sports Media, Technology, Content Distribution

Professional Sports

NBA's China return marks a new beginning for global partnershipFront Office Sports

NBA's renewed global partnerships in China.

NBA, China, Global Partnership, Basketball, Sports Strategy

NBA TV takeover has league building two 24/7 hoops hubsSportico

NBA controls its digital media strategies.

NBA, Streaming, Media, Technology, Marketing

Media & Entertainment

Paramount circling Warner Bros. Discovery after rebuffed approachWall Street Journal

Potential major media acquisition impacts.

Broadcasting, Media Rights, Sports Business

Netflix invests in the most handmade art formVariety

Netflix's artisanal trends for future shows.

Netflix, Technology, Innovation, Media

Geek out

AI cameras race for a real-time edgeComputerworld

Real-time AI cameras revolutionising sports.

AI, Technology, Media Rights, Sports Broadcasting

9 AI skills you must learn before everyone else does (or get left behind)Medium

Critical AI skills in sports tech.

AI, Skills, Technology, Sports Business

Make you think

Forget SEO. Everyone does RAO.Medium 

Ready your website for retrieval by LLMs

Marketing, SEO, RAO, Business

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