Federico Smanio on fan engagement at grass roots in Italy’s Lega B

In this episode Sean Callanan chats with Federico Smanio, Head of Digital Transformation and Fan Relationship Management of Italy's Lega Serie B. On this podcast you'll learn about: Federico's involvement in starting up Lega Serie B Connecting fans and the emotional connection they have to their "local" clubs Concentrating on developing local talentĀ for Italian football [...]