Here are the latest articles from Sports Geek Reads

Key Reads

Study: Nine in 10 Sports Fans Are Streaming SportsSportsBusiness Journal 

Streaming shifts in sports viewership and its impact.

Streaming, Media Rights, Sports Broadcasting

Brisbane 2032 gets AUS$3.4bn federal funding to build new venuesSportsPro

Insights into future sports infrastructure developments.

Brisbane 2032, Infrastructure, Major Events

NFL's Tennessee Titans to Use PAM for Fan Navigation Around Nissan Stadium's ConstructionSportsBusiness Journal

Tech solutions improving fan navigation during stadium constructions.

Fan Experience, Venue Management, Technology

WNBA Adds 3 Expansion Teams at Record $250 Million FeeSportico

WNBA's massive expansion highlights financial implications in sport.

WNBA, Expansion, Finance

Liberty Media Pays €4.3bn for 84% Stake in MotoGPMotorsport *

A major acquisition in sports, expanding Liberty Media's footprint.

M&A, Sports Media, Motorsport

Professional Sports

DAZN's secures Serie A UK offering amid global expansion plansInsider Sport

DAZN's strategic media rights expansion in football.

Media Rights, Football, DAZN

Chiefs launch Kansas City Classic brand for college gamesSportsBusiness Journal 

New branding and sponsorship strategies in sports.

Branding, Sponsorship, Sports Marketing

Toyota Drives Cricket Australia For A Further 4 YearsBandt

Extensive sponsorship extension impacting the sports landscape.

Sponsorship, Cricket, Marketing

Inside the $5.1M College Football NIL DealFront Office Sports

Record-setting NIL deal reshaping college football compensation.

NIL, College Football, Sponsorship

Digital & Social

Are Aston Martin the Masters of Fan Engagement?Business of Speed *

Innovative fan engagement strategies by Aston Martin.

F1, Fan Engagement, Marketing

Kayo Goes Social: Streaming Giant Embraces Sports Fandom With New AppBandt *

Kayo's innovative integration of social elements in streaming.

Streaming, Technology, Fan Engagement

Media & Entertainment

F1 is a Box Office Hit, But Is It Realistic?Boardroom *

Examining realism in sports narratives and its impact.

F1, Film, Media Rights

Rogers Execs on What's Next for Their $10B+ in Sports AssetsSportico

Future plans and strategies for massive sports assets.

Sports Assets, Business Strategy, Finance

Geek Out

Scientists Trained AI To Think Like UsFutureParty *

AI mimicking human cognition and its implications.

AI, Technology, Cognitive Science

Podcastle Has Launched a Premium AI Voice API, Called AsyncAsync

Advanced AI technology for sports broadcasting and media production.

AI, Technology, Media

AI

Stripe as an index of the AI economyStripe

Insights into AI's role in business growth.

AI, Technology, Business Growth

7 Awesome And Free AI Tools You Should KnowMedium

Essential AI tools for sports business professionals.

AI, Data Analysis, Technology

Make You Think

Why Do Female Fans Love F1 So Much?The Paddock Journal

Exploring gender dynamics in F1 fan engagement.

F1, Audience Engagement, Gender

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