Here are the latest articles from Sports Geek Reads
Key Reads
Study: Nine in 10 Sports Fans Are Streaming Sports – SportsBusiness Journal
Streaming shifts in sports viewership and its impact.
Streaming, Media Rights, Sports Broadcasting
Brisbane 2032 gets AUS$3.4bn federal funding to build new venues – SportsPro
Insights into future sports infrastructure developments.
Brisbane 2032, Infrastructure, Major Events
NFL's Tennessee Titans to Use PAM for Fan Navigation Around Nissan Stadium's Construction – SportsBusiness Journal
Tech solutions improving fan navigation during stadium constructions.
Fan Experience, Venue Management, Technology
WNBA Adds 3 Expansion Teams at Record $250 Million Fee – Sportico
WNBA's massive expansion highlights financial implications in sport.
WNBA, Expansion, Finance
Liberty Media Pays €4.3bn for 84% Stake in MotoGP – Motorsport *
A major acquisition in sports, expanding Liberty Media's footprint.
M&A, Sports Media, Motorsport
Professional Sports
DAZN's secures Serie A UK offering amid global expansion plans – Insider Sport
DAZN's strategic media rights expansion in football.
Media Rights, Football, DAZN
Chiefs launch Kansas City Classic brand for college games – SportsBusiness Journal
New branding and sponsorship strategies in sports.
Branding, Sponsorship, Sports Marketing
Toyota Drives Cricket Australia For A Further 4 Years – Bandt
Extensive sponsorship extension impacting the sports landscape.
Sponsorship, Cricket, Marketing
Inside the $5.1M College Football NIL Deal – Front Office Sports
Record-setting NIL deal reshaping college football compensation.
NIL, College Football, Sponsorship
Digital & Social
Are Aston Martin the Masters of Fan Engagement? – Business of Speed *
Innovative fan engagement strategies by Aston Martin.
F1, Fan Engagement, Marketing
Kayo Goes Social: Streaming Giant Embraces Sports Fandom With New App – Bandt *
Kayo's innovative integration of social elements in streaming.
Streaming, Technology, Fan Engagement
Media & Entertainment
F1 is a Box Office Hit, But Is It Realistic? – Boardroom *
Examining realism in sports narratives and its impact.
F1, Film, Media Rights
Rogers Execs on What's Next for Their $10B+ in Sports Assets – Sportico
Future plans and strategies for massive sports assets.
Sports Assets, Business Strategy, Finance
Geek Out
Scientists Trained AI To Think Like Us – FutureParty *
AI mimicking human cognition and its implications.
AI, Technology, Cognitive Science
Podcastle Has Launched a Premium AI Voice API, Called Async – Async
Advanced AI technology for sports broadcasting and media production.
AI, Technology, Media
AI
Stripe as an index of the AI economy – Stripe
Insights into AI's role in business growth.
AI, Technology, Business Growth
7 Awesome And Free AI Tools You Should Know – Medium
Essential AI tools for sports business professionals.
AI, Data Analysis, Technology
Make You Think
Exploring gender dynamics in F1 fan engagement.
F1, Audience Engagement, Gender
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