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Amazon's Masters Rights, NBA Gambling Issues, and Smart Glasses Transforming Fan Engagement
Here are the latest articles from Sports Geek Reads
Key Reads
Amazon secures Masters golf rights and targets live Super Bowl – SportPro *
Amazon's rights acquisition for major events.
Amazon, Media Rights, OTT, NFL, Sports Business
Adam Silver: NBA's Problems With Gambling 'Have Been Predictable' – Front Office Sports *
NBA gambling issues explained.
NBA, Sports Betting, Gambling, Fan Engagement, Sponsorship
LA28 Olympics brews partnership with Starbucks – SportPro *
LA28 and Starbucks partnership details.
Olympics, Sponsorship, Marketing, LA28, Starbucks
MLB, NBC Leaders Say Broadcast TV Still Matters in Streaming Era – Front Office Sports *
Broadcast TV's relevance persists.
MLB, Media Rights, Broadcast, Streaming, Sports Business
World Cup Will Be Fox's 'Biggest Undertaking' Ever – Front Office Sports *
Fox's World Cup broadcast plans.
Fox Sports, World Cup, Sports Media, Broadcasting
Professional Sports
WNBA Legend Tina Charles Joins Athletes Unlimited League – Sportico
Tina Charles joins Athletes Unlimited.
WNBA, Athletes Unlimited, Player Movement, Women's Basketball
NWSL Extends Media Partnerships with CBS Sports, ESPN – NWSL
NWSL's media rights expansion.
NWSL, Media Rights, Sports Broadcasting, Sponsorship
Digital & Social
TikTok is Reportedly Building a New App for US Users – Wall Street Journal
TikTok's new app influences strategies.
TikTok, Technology, Social Media, Marketing
Media & Entertainment
Real Madrid extend global distribution alliance with SPORTFIVE for Real Madrid TV – Sport Mint
Real Madrid's media growth strategy.
Media Rights, Football, International Expansion, Marketing
ESPN has quietly become a major Australian TV network – Mumbrella *
ESPN's significant influence in Australia.
ESPN, Media, Broadcasting, Australia
Geek out
Microsoft leads shift to next-gen AI readiness with new capabilities – Microsoft
Microsoft's advancements in AI data.
AI, Data Analytics, Technology, Operations, Marketing
Meta unveiled Hypernova smart glasses with actual displays – CNBC *
Smart glasses' potential for enhanced fan engagement.
Smart Glasses, Technology, Fan Engagement, Sponsorship, Sports Technology
Make you think
Care Bears as Digital Companions – Deadline
Care Bears and digital fan experiences.
Technology, Fan Engagement, Innovation
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TikTok deal, Saudi Flag football game and Kareem on education
Here are the latest articles from Sports Geek Reads
Key Reads
TikTok deal 'framework' reached with China, Trump and Xi will finalize it Friday – CNBC *
Social media executives breathe a sigh of relief.
TikTok, Social Media, Government
There's No Sports Team Valuation Bubble, Arctos Says – Sportico *
Analysis of sports team valuations.
Valuation, Sports Teams, Private Equity, Investments
Trump Push to End Quarterly Earnings Has Major Sports Ramifications – Front Office Sports *
Impact of quarterly report changes.
Finance, Sports Business, Regulations, Media Companies
Professional Sports
F1 in talks over sprint race expansion with reverse grids as 2026 schedule announced – The Athletic
F1's racing format changes.
F1, Racing, Sports Business, Sponsorship
WNBA Ratings Rise 3% in 2025 Despite Clark's Absence – Front Office Sports *
WNBA's viewership dynamics.
WNBA, Media, Viewership, Nielsen, Sports Marketing
Latest From Fanatics & Friends: Flag Football in Saudi Arabia – Sportico *
Flag football's global reach.
Global Sports, Flag Football, Marketing, Saudi Arabia
Digital & Social
Nick Cicero on How to Effectively Measure Content Performance Across Platforms – Digital and Social Media Sports *
Strategies for content measurement.
Podcasts, Marketing, Content Strategy, Technology, Data
Amazon Shatters Previous Ratings High for 1st NFL Game – Front Office Sports *
Amazon's impact on NFL viewership.
NFL, Media, Digital Broadcasting, Viewership
Media & Entertainment
Meta Ray-Ban Display glasses leak ahead of Connect conference – Business Insider
Meta's advancements in AR tools.
AI, Augmented Reality, Technology
Playfly Expands Ad Tech Around In-Market Streaming – Sports Business Journal
Advancements in streaming ad tech.
Ad Tech, Streaming, Digital Advertising, Sports Media
Geek Out
AI
A Tale of Two AIs: How New Reports from OpenAI and Anthropic Reveal a Global Split in AI's Revolution – The Neuron Daily
Global disparities in AI adoption.
AI, Technology, Global Trends
ChatGPT prepares a native ordering system – TestingCatalog
Shift towards AI e-commerce.
AI, E-commerce, Technology
Make You Think
Education over idolising icons.
Education, Influence, Youth, Sports Culture
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Tech in Sports Officiating, The $800M US Open Gamble & new LinkedIn metrics
Here are the latest articles from Sports Geek Reads
Key Reads
How, Why and Whether to Automate More Officiating in Sports. And What Are the Trade-offs? – Sports Business Journal *
Explores tech in sports officiating.
Sports Technology, Automation, Officiating, Innovation, Tech Trends
Inside the $800 Million Gamble That Could Ruin Tennis' Best Event – Huddle Up *
Financial strategy at US Open.
US Open, Tennis, Sponsorship, Fan Engagement, Business Strategy
Extra terrestrial: New streaming home for listed events? – Sport Business
New streaming solutions for sports.
Media, Streaming, Technology, Sports Broadcasting
Vodafone partners with UEFA in landmark men's and women's football deal – Sport Mint
Major investment in UEFA football.
Football, Sponsorship, Marketing, Technology
Professional Sports
Cody Campbell's NCAA Replacement Plan Hatched in Texas Think Tank – Sportico
Significant proposal for college sports reform.
College Sports, Governance, Policy, NCAA
WNBA Scores Another Record Regular-Season Audience on ESPN, NBA TV, CBS – Sports Business Journal
Record-breaking viewership in WNBA.
WNBA, Media Rights, Broadcasting, Women's Sports, Marketing
Paramount/WBD Merger Could Make Sports Behemoth – Front Office Sports
Impact of media merger on sports.
Media Merger, Sports Broadcasting, Technology, Partnerships
Ironman races to 'US$40m' title partnership with Experience Oman – SportPro
Ironman's significant financial partnership.
Sponsorship, Marketing, Ironman, Middle East
Digital & Social
LinkedIn Helps Creators Measure Quiet Engagement with New Analytics for Saves and Sends – LinkedIn
New metrics reveal content impact.
LinkedIn, Analytics, Marketing, Content Creation
Media & Entertainment
The Economics of Streaming vs. Cable in 2025 – Boardroom
Examines media consumption economics.
Streaming, Cable, Economics, Media Rights
What is the endgame for the Ellisons? – Morning Brew
Potential impacts on sports media.
Media, Business, Mergers
AI
Google's VaultGemma sets privacy milestone as Hassabis tempers AGI hype – The Decoder
Google's innovation with a focus on privacy.
AI, Privacy, Technology, Data
Chatbots can be manipulated through flattery and peer pressure – The Verge *
Psychological tactics in chatbot manipulation.
AI, Technology, Sports Marketing
Geek out
Smart Glasses Are on the Rise with More Companies Coming on Board to Develop in the Space – UploadVR
The rise of smart glasses in sports.
Sports Technology, Fan Engagement, Innovation, Wearable Tech
Make you think
The Untold Math Behind $1 Pretzels and $5 Beers – Huddle Up
Financial strategy in sports stadiums.
Sports Business, Marketing, Strategy, Fan Engagement, Revenue
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