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BBC's Record Winter Olympics Audience, Premier League's Gambling Ban & Apple Visual Intelligence
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
BBC posts record Winter Olympics audience as sponsors see major digital gains – Insider Sport *
Record digital metrics boost engagement.
Broadcasting, Media, Digital, Olympics, Sponsorship
Collingwood sent a letter asking deceased man to leave money to the club in his will – The Age *
Highlights sensitive data management needs.
Collingwood, Marketing, Member Engagement, Sports Club, Data Management
Premier League gambling sponsorship ban gets UK government backing – Insider Sport *
Significant shift in sports sponsorship.
Football, Sponsorship, Gambling, Regulation, Premier League
How Marketers Are Scaling With AI in 2026 – Marketing Against The Grain
Future of marketing with AI data.
AI, Marketing, Marketing Trends
Is Elite Sport Becoming a Premium Product? – Behind Sport *
Explores premium pricing in sports.
Sports Business, Pricing Strategy, Media Rights, Sports Marketing
Digital & Social
The Path to Medical Superintelligence – Microsodt *
AI applications offer sports insights.
AI, Technology, Sports Science
Apple's next big thing is a push into visual artificial intelligence – Bloomberg *
Focus on ‘Visual Intelligence' technology.
AI, Wearables, Technology, Fan Engagement
Media & Entertainment
Netflix's Grown-Up Narrative Amid Paramount Negotiations – Deadline
Strategies for media rights negotiations.
Media, Negotiation, Strategy, Branding
Geek out
The Case for Keeping Your AI on a Need-to-Know Basis – Every
Turning off ChatGPT memory
AI, Data Privacy, Technology, Marketing, Sports
Microsoft develops Copilot Advisors to debate on any topic – Testing Catalog
New AI personas enhance decision-making.
AI, Decision-Making, Technology, Marketing, Analysis
AI
These Four Mistakes Are Company Killers In The AI Age – eHandbook
Avoid AI pitfalls in the sports industry.
AI, Business Strategy, Technology
Amazon denies AI error after internal agent triggers 13-hour system blackout – The Guardian
AI error lessons for cloud-dependent sports.
AI, Cloud, Technology, Risk Management
Make you think
A Simple Act of Kindness from His Favorite Athlete Changed His Life Forever – NY Times
Illustrates athlete influence beyond sport.
Athlete Influence, Sponsorship, Sports Marketing, Human Interest
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Seahawks Sale & NFL Draft Transform Sports Business: Inside the League's Biggest Moves
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
The Seahawks are for Sale, Who Could Buy Them? – Bloomberg *
Seattle Seahawks sale impacts sports business.
NFL, Sports Business, Team Ownership, Marketing, Sponsorship
Women's Sports Investors Urged to Do More Than Just Write a Check – Sportico *
Investment strategies in women's sports finance.
Women's Sports, Finance, Investment, Equity
Major implications for sports media rights.
Media, Acquisition, Broadcasting, Antitrust, Entertainment
Rooney: NFL draft to be ‘football festival unlike any other' – Observer-Reporter *
Transforming NFL draft into major fan event.
NFL, Marketing, Event Management, Fan Engagement, Strategy
Professional Sports
Why a Tottenham relegation could be severe financially – Insider Sport
Financial impact of sports performance.
Football, Financial Impact, Sponsorship, Sports Management
Mets' Citi Field Revenue Hits Record $311M With Soto Aboard – Sportico
Revenue boost from high-profile player signings.
MLB, Finance, Marketing, Fan Engagement
Digital & Social
Are rights-holders at risk of irrelevance without digital change? – Sport Business
Digital sports marketing and data infrastructure.
Digital Marketing, Sports Technology, Data Infrastructure
Media & Entertainment
Olympics Ratings Remain White-Hot as USA Sniffs Double Hockey Gold – Sportico
Trends in sports broadcasting viewership.
Olympics, Broadcasting, Media, TV ratings
NASCAR Dodges the Raindrops in Daytona With TV Ratings Spike – Sportico
TV ratings increase and weather's role in viewership.
NASCAR, TV ratings, Media, Revenue
Geek out
Optimize_Anything: A Universal API for Optimizing Any Text Parameter – Gepa AI
Optimising text-based parameters using AI.
AI, Optimisation, Data, Technology
Autodesk and World Labs are teaming up to build the future of 3D design through spatial AI – TechCrunch
Spatial AI's future in 3D design.
AI, 3D Design, Sports Venues, Fan Experience, Event Management
AI
9 Observations From Building With AI Agents – Tom Tunguz
Insights from AI agents in marketing.
AI, Technology, Marketing, Automation
Matthew McConaughey warns artists in fight against AI misuse: ‘Own yourself…so no one can steal you' – Fortune *
AI misuse and intellectual property concerns.
AI, Intellectual Property, Sponsorship, Marketing, Sports
Make you think
Soccer's ‘Crown Jewels' Are Devouring Smaller Clubs – Front Office Sports
Multi-club ownership impacts in soccer.
Soccer, Finance, Ownership, Management
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Ticketmaster's Broken Monopoly, the Seahawks Sale & Norway's Olympic Secret
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Ticketmaster Won. Everyone Else Lost. That's Why Tickets are Broken. – Talking Tickets *
In-depth analysis of ticketing issues.
Ticketing, Market Analysis, Fan Engagement
Indiana lawmakers take another step in luring Chicago Bears to Hammond with stadium bill – Chicago Tribune *
New stadium bill impacts Bears move.
NFL, Stadium Financing, Relocation
How Norway's Youth Sports Model Built A Winter Olympics Dynasty – Huddle Up *
Norway's model creates Olympic success.
Youth Sports, Olympics, Sports Development
Professional Sports
Seattle Seahawks Begin Sale Process in Major Test for NFL – Bloomberg *
NFL team sale tests market.
NFL, Team Sale, Sports Finance
Inside the world of football trademarks – from Lionel Messi sportswear to Cole Palmer mopeds – The Athletic
Explores football trademark landscape.
Football, Trademarks, Branding
Coca-Cola at Milano Cortina: How an Olympic Partnership Shows Up in 2026 – Culture of Sport
Coca-Cola's Olympic marketing strategies.
Olympics, Sponsorship, Marketing
Media & Entertainment
Non-English Shows Make Up Over Half of Netflix's Original Series – TV Technology*
Growth in non-English streaming content.
Streaming, Media, Global Trends
AI
Apple going all-in on AI wearables – Bloomberg
Apple's focus on AI wearables grows.
AI, Wearables, Technology
Saudi Arabia's Humain Invests $3 Billion Into Musk's XAI – Yahoo Finance
XAI sees massive investment from Saudi.
AI, Investment, Technology
Make you think
The Multiple Career Reinventions of Jason Bateman – Hollywood Reporter
Jason Bateman's career evolution insights.
Branding, Entertainment, Strategy
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NFL's International Growth, Netflix's MMA Move, and AI's Work Culture Warning
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
The NFL just wrapped a record-breaking season. Here's why next year's going to be even bigger – CNBC *
NFL's international expansion impacts marketing strategies.
NFL, Marketing, Sponsorship, Media, Sports Business
‘This is for all MMA fans’: UFC icon Rousey to fight Carano in shock return to mixed martial arts – Fox Sports *
Netflix's live MMA broadcast marks media shift.
MMA, Netflix, Sports Broadcasting, Streaming
12-Hour Days, No Weekends: The Anxiety Driving AI's Brutal Work Culture Is a Warning for All of Us – The Guardian *
AI's demanding work culture warning for all.
AI, Work Culture, Technology, Data
Eileen Gu Isn't An Activist. She's A Capitalist. – Huddle Up
Eileen Gu's dual role in sports marketing.
Sports Marketing, Athlete Endorsements, Sponsorship, Global Politics, Sports Business
‘Roundball Rock' Merch Coming? John Tesh Pursues Trademark – Sportico
Trademarking sports anthems: marketing insights.
NBA, Marketing, Trademark, Music
Professional Sports
MSG Sports Considering Spinning Off New York Knicks, Rangers – Bloomberg *
MSG's strategic business move on Knicks and Rangers.
NBA, NHL, Sports Management, Media Rights, Franchise Strategies
Seattle Seahawks Begin Sale Process in Major Test for NFL – Bloomberg *
NFL team sale's impact on ownership structures.
NFL, Sports Business, Team Sale, Sports Finance, Sponsorship
Flag Football is Next – The Athletic
NFL's investment in flag football for Olympics.
NFL, Flag Football, Olympics, Sports Business
Digital & Social
We Tested Claude Sonnet 4.5 for Writing and Editing – Every.to
AI model's effectiveness in writing and editing.
AI, Writing, Editing, ContentCreation, SportsMarketing
Meta may bring facial recognition to smart glasses – The Verge *
Facial recognition's impact on sports events.
Facial Recognition, Privacy, Fan Engagement, Sports Technology
Media & Entertainment
NBA Applies TV History Lesson to All-Star Format, and Ratings Rise – Sportico
NBA's strategy for media and event format.
NBA, Media Strategy, Viewership, Sports Marketing
Geek out
Meta Expands Nvidia Deal to Use Millions of AI Chips in Data Centre Build-Out – CNBC
Meta's AI infra impacts sports tech.
AI, Technology, SportsBusiness, DataCenters
AI
AI Will Replace White-Collar Jobs in 18 Months—Except It Can't Do 97% Right Now – The Neuron *
AI's impact on sports management and jobs.
AI, Jobs, Technology, Sports Management
The Pentagon wants to drop Anthropic – Axios
Pentagon's AI contract dispute implications.
AI, Ethics, Technology, Contracts
How to Build Agent-Native: Lessons from Four Apps – Every.to
AI's trend influences sports tech.
AI, Technology, Sports Tech, Innovation
Make you think
Good Tape Highlights the History of On Air Fest – Podnews
Event-based audience engagement insights.
Events, Media, Marketing
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KPMG's AI Exam Cheating and Nvidia's Real-Time Optimization: Ethics and Innovation Collide
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
KPMG staff used AI to cheat on internal exams, partner fined – Australian Financial Review *
Highlights AI use in ethics and corporate culture.
AI, Technology, Ethics, Corporate Culture
BOXXER's Ben Shalom enters the pitch with new football agency – Insider Sport
Explores cross-industry movement in sports agencies.
Football, Agencies, Brand Management
CBS Sports Parent Gets 7 Days to Make ‘Best and Final' Offer for WBD – Front Office Sports
Explores corporate negotiations affecting sports media.
Media, CBS Sports, Warner Bros. Discovery, Netflix, Acquisitions
Professional Sports
Breanna Stewart Signs Turkey Deal With WNBA in Limbo – Front Office Sports
WNBA player's deal reflects balancing international play.
WNBA, Player Contracts, International Sports, Labor Negotiations
How Ski Mountaineering's Hype Man Went From TikTok to NBC – Front Office Sports *
Athletes leveraging social media for media deals.
Olympics, Social Media, Media, NBC
Digital & Social
Dreamer: Build Agentic Apps by Talking – Dreamer
Agentic apps for sports marketing and operations.
AI, Technology, Sports Operations, Fan Engagement
QWEN3.5: Towards Native Multimodal Agents – Qwen AI
New AI model's implications for sports marketing.
AI, Technology, Marketing, Sports, Innovation
Introducing Manus in Your Chat: Your Personal Agent, Everywhere You Are – Manus
Manus Agents for messaging and fan engagement.
AI, Messaging, Engagement, Marketing, Sports
Geek out
Nvidia's new model optimizer turns standard LLMs into self-compressing reasoning engines – VentureBeat *
Optimises models, crucial for sports analytics.
AI, Data, Technology, Sports Analytics, Nvidia
The AI productivity liftoff is finally here as the J-curve enters the harvest phase – Fortune *
AI tools impacting marketing and fan strategies.
AI, Productivity, Technology, Business, Innovation
AI
OpenAI adds ‘Lockdown Mode' to ChatGPT – OpenAI *
Security features crucial for data protection.
AI, Security, Data Protection, Cybersecurity
Make you think
NVIDIA, GROQ, and the Limestone Race to Real-Time AI: Why Enterprises Win or Lose Here – VentureBeat
Explores real-time AI benefits for streaming.
AI, Real-Time Technology, Streaming, Analytics, SportsTech
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