How Motorola is positioning for a tech‑driven World Cup – Insider Sport *

Global brands integrate tech at World Cup

FIFA World Cup, Brand Partnerships, Technology

IBM Wants To Take Entry-Level Jobs To The Next Level – Morning Brew *

IBM adapts jobs amid AI advancements.

Workforce, AI, Tech, Business Operations

Issues with Ticket Scanning at Optus Stadium Entry Gates Cause Fury Among AFL Origin Attendees – Perth Now *

Ticketing tech issues impact fans.

AFL, Ticketing, Technology, Fan Experience, Sports Management

NBA Views Prediction Markets as the Same as Sports Betting – Front Office Sports 

NBA's stance on prediction markets.

NBA, Sports Betting, Media, Regulation, Technology

NBA Tackles Tanking Amid League Changes – Front Office Sports

NBA addresses league tanking issues.

NBA, Governance, League Management

Revolut Expands Manchester City Partnership – Sport Industry

Revolut strengthens ties with Manchester City.

Sponsorship, Marketing, Manchester City, Partnership

Giannis Just Speedran the NBA Star Playbook – Sportico

Giannis disrupts sports betting industry.

NBA, Sports Betting, Marketing, Technology

Google's WebMCP moves the web closer to becoming a structured database for AI agents – The Decoder

Google transforms web data for AI.

AI, Technology, Marketing, Web Development, Google

Insurance Money, AI, and a Super Bowl Ad – Business of Speed

AI's growing role in advertising.

AI, Advertising, Super Bowl, Marketing, Sponsorship

Will 2026 Be the Year of the ‘Soonicorn’? – The New York Times

More firms are pitching themselves as the next big thing.

Startup, Funding, Venture Capital

Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

Professional Sports

Digital & Social

The Super Bowl Conversation Belonged to X – X Business 

Analyses the Super Bowl's impact on social media.

Super Bowl, Social Media, Marketing, Sponsorship, Sports Business

Media & Entertainment

Geek Out

Google Launches Mangle: A New Language That Could Change How We Work With Databases – Medium 

New language impacts data management.

Google, Technology, Databases, Innovation

AI

Make You Think

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Ashes Fallout Continues as Seven Faces $7m Revenue Hit from Two-Day Tests – The Guardian *

Discusses financial impacts on broadcasters.

Cricket, Media Rights, Sports Business, Broadcasting

Women's Sport Boom Opens Big Opportunities for Brands, But Who's Worth Playing Ball With? – Bandt *

Examines investment rise in women's sports.

Women's Sports, Sponsorship, Brands

Rexona Ditches Traditional Sports Sponsorship Model To Own Australia's Biggest Code War – Bandt *

Explores shifts in sponsorship strategies.

Sponsorship, Sports Marketing, Strategy

Drones Find New Ways To Cover The Olympics – Future Party *

Covers drone technology in sports media.

Olympics, Technology, Media, Sports

SCP takes minority stake in Texas Rangers as institutional capital deepens in MLB – Insider Sport 

Explores private equity trend in MLB.

MLB, Investment, Private Equity, Baseball

CSK identifies women's cricket as next phase of franchise expansion – Sports Mint Media

Discusses CSK's investment in women's cricket.

Women's Sports, Cricket, Franchise Expansion, Sports Business

UK women's sport generates record 397m viewing hours in 2025 – SportsPro *

Reports record-breaking women's sport viewership.

Women's Sport, Media, Marketing, Sponsorship, Viewership

Streaming Sports Prices: An Afront – Always Be Watching 

Analyzes sports streaming price changes.

Streaming, Sports Business, Media Rights, Pricing Strategies

NBC's Winter Olympics TV Viewership Up 93% Through 5 Days – Front Office Sports

Analyzes Olympic viewership trends.

Media, Olympics, Viewership, Sports Broadcasting

Sphere Crushes Earnings Estimates, Stock Up 370% From 2025 Low – Sportico

Discusses Sphere Entertainment's financial success.

Business, Finance, Entertainment, Stock Market

Thomas Dohmke (ex-GitHub CEO) launched Entire – Entire.io 

Launch of new developer platform for sports tech.

AI, Technology, Startups, Innovation, Venture Capital

Two Google veterans are solving the $5.8 million problem of lost reality – TechCrunch

Improving how companies understand video data.

Video Data, Technology, Marketing, Sponsorship

OpenAI to Test Ads in ChatGPT – The Verge

Explores ChatGPT's ad strategy.

AI, Advertising, Marketing, Technology, Digital

Social Media Gets Rated – Future Party *

Discusses social media safety degrees.

Social Media, Marketing, Technology

NBA Teams Ramp Up Their Tanking Efforts Ahead of All-Star Break – Front Office Sports *

Explores NBA's tanking strategies

NBA, Sports Strategy, Tanking, Governance

MLS Team Values 2026: Messi's Miami Leads at $1.45B, Up 22% – Sportico *

MLS team values rise rapidly

MLS, Team Valuations, Sports Finance

Cadillac F1 Looks to Build From Scratch as America's Team – Boardroom

Cadillac enters F1 as ‘America's Team'

Cadillac, F1, Marketing, Brand Positioning

Spotify Wrapped Its Year With Record User Numbers – Morning Brew *

Spotify's user growth insights

Spotify, Technology, User Growth, Marketing, Digital Engagement

ByteDance's Seedance 2.0 stuns the AI video world – SMCP

Implications of Seedance 2.0 in sports

AI, Video Technology, Sports Marketing, Content Creation

How Creators Are Changing the Sports Economy – The Wrap *

Creators influence sports economy

Sports Economy, Creators, Digital Media, Audience Engagement

Fashion Finally Cashed in on the Super Bowl – Wall Street Journal

Fashion brands link with Super Bowl

Fashion, Sponsorship, Brand Activation, Marketing

Toyota and Pony AI begin mass production of 1,000 driverless electric SUVs – The Decoder

Autonomous vehicles influence sports

Autonomous Vehicles, Technology, Events, Fan Experience

Beyond One-on-One: Authoring, Simulating, and Testing Dynamic Human-AI Group Conversations – Google AI 

AI enhances fan engagement

Fan Engagement, Technology, AI, Media

Amazon's Proposed Marketplace for Selling Media Content to AI Companies – TechCrunch

New revenue streams in sports media

Sports Media, AI, Revenue Streams, Content Licensing

The Wrexham unicorn, in context – The Athletic 

Unique sports business story

Wrexham, Sports Business, Celebrity, Media

Clare Connor steps down after 18 years at ECB – Insider Sport *

Leadership transition in women's cricket.

Cricket, Leadership, Women's Sports, UK

Conquering American Culture – Business of Speed *

F1's growth in the US explained.

Formula 1, Marketing, Media, Sponsorship, Culture

Major Changes Could Come to Seattle Sports in 2026 – Front Office Sports *

Seattle's sports landscape shift.

NBA, NFL, Sports Business, Ownership, Expansion

U.S. Ski & Snowboard Doubled Its Revenue in One Olympic Cycle – Sportico 

Revenue growth in winter sports.

Olympics, Sponsorship, Revenue, Marketing

How to Stand Out from 1000 Pitches – IF *

Crafting standout sponsorship pitches.

Pitching, Marketing, Sponsorship Strategy

Silicon Valley Really Wants People Who Write Well – Business Insider

Value of communication in tech.

Silicon Valley, AI, Communication, Technology

AI Doesn't Reduce Work; It Intensifies It – Harvard Business Review *

AI and workload implications.

AI, Workload Management, Data Analytics, Technology Integration

ChatGPT gets new users, launches ads – CNBC

AI advances in user engagement.

AI, Advertising, Technology, Innovation

Fashion Finally Cashed in on the Super Bowl – Wall Street Journal *

Fashion's play in sports events.

Fashion, Sponsorship, Brand Activation, Marketing