Australian Open 2026: Record Crowds for ‘Opening Week' Leave Some Fans Frustrated – ABC News *

Insights on managing crowd expectations.

Australian Open, Marketing, Tennis, Ticketing, Event Management

FIFA's First Betting Data Partner Signals a New Era for Global Soccer – Boardroom *

FIFA's data partnership changes soccer landscape.

FIFA, Soccer, Data, Betting, Technology

The Festivalisation of Sports – Notice Sports 

Explores turning sports events into experiences.

Sports Marketing, Fan Experience, Event Management

Women Shut Out Again From List of Top 100 Highest-Paid Athletes – Sportico 

Highlights gender pay disparity in sports.

Sponsorship, Gender Equality, Sports Media

Fanatics moves into video content with studios launch – SportsPro 

Fanatics' entry into content production.

Broadcast, OTT, Fanatics, Media, Content

LIV Golf Envisions $1B Franchises, but Not Ready to Sell Ownership Stakes – Front Office Sports

Insights into sports team franchise value.

LIV Golf, Franchise Valuation, Investment, Sports Business, Golf

Why the BBC is being pushed to rethink its Wimbledon coverage – Insider Sport *

Challenges in sports broadcasting and media.

Media Rights, Broadcasting, Wimbledon, BBC

There's Only So Much Netflix Could… – Always Be Watching

Netflix's live stream tech challenges.

Live Streaming, Technology, Netflix, Digital Media

Introducing Anthropic Labs – Anthropic

Anthropic Labs' AI capabilities and expansion.

AI, Technology, Innovation

Gemini's new ‘Personal Intelligence' upgrade – Google Blog *

Google's integration in personalisation and AI.

AI, Technology, Personalization, Marketing

Slackbot Just Became an AI Agent – TechCrunch *

Slackbot's transformation into AI with new tools.

Technology, Productivity, Communication

Telsa puts ‘Full Self-Driving' mode behind a paywall – Fast Company *

Resurgence of Digg with modern AI.

Social Media, AI, Marketing

The Real Reason The PGA Tour Let Brooks Koepka Back In – Huddle Up *

Discusses strategic PGA Tour moves.

PGA Tour, Strategy, Marketing, Sponsorship

Fanatics Is Already in Apparel, Collectibles, Betting—Now It's a Content Studio – Front Office Sports *

Fanatics dives into content creation.

Fanatics, Business Strategy, Content

FIFA hands Stats Perform World Cup betting data and streaming rights – SportPro *

Stats Perform gains World Cup data rights.

FIFA, Data, Streaming

Apple Finally Gets AI… From Google – Futureparty *

Apple, Google team up in AI.

Apple, Google, AI

Optimism ESPN-NFL Deal Can Close in April – Front Office Sports

ESPN potentially acquiring NFL media.

Media, NFL, ESPN

Royalties Ruling: Radio's Promo Power Diminished But No Need For New Scheme – Mumbrella 

Radio royalties reshape media strategies.

Radio, Royalties, Media

Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

Professional Sports

Geek out

Forward Sports Geek Reads to a friend.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.
Want a daily news email for your fans? Turn 15 minutes a day into sponsorable content your partners will pay for.

Elite sportswomen have shared their stories, and these are the hard truths – ABC *

Hard truths in women's sports shared.

Women's Sports, Equality, Discrimination, Sports Marketing

Former F1 Champ Nico Rosberg Raises $100 Million For VC Firm – Bloomberg *

Nico Rosberg's venture into venture capital.

VC, Technology, Investment, F1, Sports Business

FIFA and Lenovo Unveil AI-powered Innovations for 2026 World Cup – Inside FIFA *

AI powers FIFA World Cup 2026 innovations.

FIFA, AI, Sports Technology, World Cup

Inside Red Bull: The Private Playbook That Built A Global Powerhouse – Huddle Up 

Red Bull's brand-building strategies exposed.

Red Bull, Marketing, Branding, Sports Business

Miami Earns $20M With CFP National Championship Trip – Front Office Sports
CFP trip nets Miami $20M.
College Football Playoff, Miami Hurricanes, ACC, Financial Implications, Sports Economics

MLB Clubs Drop Main Street Sports As RSN Crisis Deepens – Front Office Sports 

MLB clubs leave RSN's.

MLB, Media Rights, RSN, Sports Media, Financial Strategy

TikTok Scores FIFA World Cup ‘Preferred Platform' Partnership – Bandt *

TikTok partners with FIFA World Cup.

TikTok, FIFA World Cup, Marketing, Social Media, Sports Partnerships

How Sports Brands are Activating, Building Fandom, and Growing Their Footprint and Bottom Lines – Digital and Social Media Sports

Strategies for building sports brands.

Sports Brands, Marketing, Fan Engagement, Business Growth

Netflix wants to challenge YouTube on video pods – Morning Brew *

Netflix eyes video podcast market.

Netflix, Media, Technology, Podcasts

When AI Becomes the UI: Business Logic Moves to the AI Tier, Dashboards Fade… – Medium 

AI transforms business interfaces.

AI, Technology, Business Logic

AI analysis of podcast recommendations – PodSEO *

AI's impact on podcast curation.

AI, Media, Podcasts, Technology

Claude Code Hits Different – Interconnects AI *

AI coding agents making meaningful strides.

Technology, AI, Automation, Sports Business

MLB's Rob Manfred pushes back on labor doom talk, says goal is 162 games in 2027 – Sports Business Journal *

MLB combats concerns over labour issues.

MLB, Labor Negotiations, Sports Management, Media Rights

Disney+ Focused on Mobile with Vertical Short-Form Content and AI Video Generation for Advertisers – The Hollywood Reporter *

Disney+ integrates vertical AI content for mobile.

Disney+, Mobile, Marketing, Technology, Media

Titans-Amazon Deal Means New Nissan Stadium Concessions Will Be Completely Checkout-Free – Sports Business Journal *

Exploring checkout-free concessions at stadiums.

Sports Technology, Stadium Operations, Fan Experience

WNBA Telling Teams They Can Send Free Agent Offers Amid CBA Uncertainty – Front Office Sports

CBA uncertainty impacts WNBA free agency.

WNBA, CBA, Sports Management, Labor Relations, Women's Sports

Oregon-Indiana Is a Battle of Billionaire-Backed Rosters – Front Office Sports

Billionaire influence in college athletics.

College Sports, Sponsorship, Marketing, Financial Backing, Alumni Influence

Why FIFA is betting on TikTok for its biggest World Cup yet – Insider Sport *

FIFA-TikTok partnership boosts World Cup engagement.

FIFA, Social Media, TikTok, Fan Engagement

Microsoft turns Copilot into a store with Instant Checkout – The Verge

Microsoft transforms Copilot into an AI checkout.

AI, E-commerce, Fan Engagement, Sports Merchandising

NBCUniversal, Peacock Tout ‘Legendary February' Trifecta Of Winter Olympics, Super Bowl, NBA All-Star Weekend – Deadline 

Media strategy for major sports events revealed.

Sports Media, Broadcasting, Olympics, Super Bowl

Forget about Perplexity, this self-hosted tool does it with your local LLM – XDA Developers

Exploring self-hosted LLM tools for privacy.

LLM, Technology, Data, Privacy, Cost Saving

Among the Agents – Hyperdimensional

AI agents managing complex sports tasks.

AI, Technology, Automation, Marketing, Data Analysis

Hasbro Turned Its C-Suite Into A Game – Future Party *

Hasbro's gamified leadership approach.

CEO, Leadership, Gamification, Strategy