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PGA Tour's Koepka Strategy & Apple/Google AI collab
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
The Real Reason The PGA Tour Let Brooks Koepka Back In – Huddle Up *
Discusses strategic PGA Tour moves.
PGA Tour, Strategy, Marketing, Sponsorship
Fanatics Is Already in Apparel, Collectibles, Betting—Now It's a Content Studio – Front Office Sports *
Fanatics dives into content creation.
Fanatics, Business Strategy, Content
Digital & Social
FIFA hands Stats Perform World Cup betting data and streaming rights – SportPro *
Stats Perform gains World Cup data rights.
FIFA, Data, Streaming
Media & Entertainment
Optimism ESPN-NFL Deal Can Close in April – Front Office Sports
ESPN potentially acquiring NFL media.
Media, NFL, ESPN
Make you think
Royalties Ruling: Radio's Promo Power Diminished But No Need For New Scheme – Mumbrella
Radio royalties reshape media strategies.
Radio, Royalties, Media
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AO plans, NFL's Wild Weekend and Lions' Membership growth
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Planned Melbourne Park Shake-up Which Could Reshape Aus Open – Code Sports *
Venue change may enhance fan experience.
Tennis, Sports Venue, Event Management
It Was the Craziest NFL Playoff Weekend Ever—and These Numbers Prove It – The Wall Street Journal *
NFL ratings soared during wild playoff weekend.
NFL, Media, Marketing
Under the Hood: Universal Commerce Protocol (UCP) – Google Developers *
How UCP changes digital transactions.
Google, Technology, Marketing
Tripling Membership Through Data – Ben Kerswill, Brisbane Lions – Sports Geek *
Learn how Lions use fan data to fuel growth.
Membership, AFL, Data Analytics
Professional Sports
The World Cup is returning to the US, and the rules have changed – Insider Sport *
US FIFA World Cup faces tax challenges.
FIFA World Cup, Tax, Event Planning
Qatar in Talks With FIFA to Host First Women's Club World Cup in January 2028 – The Guardian
Qatar eyes hosting landmark women's event.
Women's Sports, FIFA, Global Events
Geek out
Global AI Computing Capacity is Doubling Every 7 Months – Epoch AI *
AI's rapid growth impacts sports tech.
AI, Technology, Analytics
The AI Revolution is Here. Will the Economy Survive the Transition? – TLDR Newsletter
Economic impacts of AI revolution explored.
AI, Economy, Technology
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Elite Sportswomen Share Hard Truths, F1 Champ VC firm and AI World Cup innovation
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Elite sportswomen have shared their stories, and these are the hard truths – ABC *
Hard truths in women's sports shared.
Women's Sports, Equality, Discrimination, Sports Marketing
Former F1 Champ Nico Rosberg Raises $100 Million For VC Firm – Bloomberg *
Nico Rosberg's venture into venture capital.
VC, Technology, Investment, F1, Sports Business
FIFA and Lenovo Unveil AI-powered Innovations for 2026 World Cup – Inside FIFA *
AI powers FIFA World Cup 2026 innovations.
FIFA, AI, Sports Technology, World Cup
Inside Red Bull: The Private Playbook That Built A Global Powerhouse – Huddle Up
Red Bull's brand-building strategies exposed.
Red Bull, Marketing, Branding, Sports Business
Professional Sports
Miami Earns $20M With CFP National Championship Trip – Front Office Sports
CFP trip nets Miami $20M.
College Football Playoff, Miami Hurricanes, ACC, Financial Implications, Sports Economics
MLB Clubs Drop Main Street Sports As RSN Crisis Deepens – Front Office Sports
MLB clubs leave RSN's.
MLB, Media Rights, RSN, Sports Media, Financial Strategy
Digital & Social
TikTok Scores FIFA World Cup ‘Preferred Platform' Partnership – Bandt *
TikTok partners with FIFA World Cup.
TikTok, FIFA World Cup, Marketing, Social Media, Sports Partnerships
How Sports Brands are Activating, Building Fandom, and Growing Their Footprint and Bottom Lines – Digital and Social Media Sports
Strategies for building sports brands.
Sports Brands, Marketing, Fan Engagement, Business Growth
Media & Entertainment
Netflix wants to challenge YouTube on video pods – Morning Brew *
Netflix eyes video podcast market.
Netflix, Media, Technology, Podcasts
Geek out
When AI Becomes the UI: Business Logic Moves to the AI Tier, Dashboards Fade… – Medium
AI transforms business interfaces.
AI, Technology, Business Logic
AI analysis of podcast recommendations – PodSEO *
AI's impact on podcast curation.
AI, Media, Podcasts, Technology
Make you think
Claude Code Hits Different – Interconnects AI *
AI coding agents making meaningful strides.
Technology, AI, Automation, Sports Business
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Disney+ AI Video, Titans-Amazon's Checkout-Free Stadium & Hasbro gamify leadership
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
MLB's Rob Manfred pushes back on labor doom talk, says goal is 162 games in 2027 – Sports Business Journal *
MLB combats concerns over labour issues.
MLB, Labor Negotiations, Sports Management, Media Rights
Disney+ Focused on Mobile with Vertical Short-Form Content and AI Video Generation for Advertisers – The Hollywood Reporter *
Disney+ integrates vertical AI content for mobile.
Disney+, Mobile, Marketing, Technology, Media
Titans-Amazon Deal Means New Nissan Stadium Concessions Will Be Completely Checkout-Free – Sports Business Journal *
Exploring checkout-free concessions at stadiums.
Sports Technology, Stadium Operations, Fan Experience
The Battle Between Pickleball and Tennis Enthusiasts – Morning Brew
Pickleball vs Tennis: The rivalry grows.
Sports, Pickleball, Tennis, Infrastructure, Investment
Professional Sports
WNBA Telling Teams They Can Send Free Agent Offers Amid CBA Uncertainty – Front Office Sports
CBA uncertainty impacts WNBA free agency.
WNBA, CBA, Sports Management, Labor Relations, Women's Sports
Oregon-Indiana Is a Battle of Billionaire-Backed Rosters – Front Office Sports
Billionaire influence in college athletics.
College Sports, Sponsorship, Marketing, Financial Backing, Alumni Influence
Digital & Social
Why FIFA is betting on TikTok for its biggest World Cup yet – Insider Sport *
FIFA-TikTok partnership boosts World Cup engagement.
FIFA, Social Media, TikTok, Fan Engagement
Microsoft turns Copilot into a store with Instant Checkout – The Verge
Microsoft transforms Copilot into an AI checkout.
AI, E-commerce, Fan Engagement, Sports Merchandising
Media & Entertainment
Media strategy for major sports events revealed.
Sports Media, Broadcasting, Olympics, Super Bowl
NFL Nets 36-Year Ratings High as Nielsen Upgrade Powers 10% Gain – Sportico *
NFL ratings surge with Nielsen upgrade.
NFL, Media, TV ratings, Nielsen, Marketing
Geek out
Forget about Perplexity, this self-hosted tool does it with your local LLM – XDA Developers
Exploring self-hosted LLM tools for privacy.
LLM, Technology, Data, Privacy, Cost Saving
Among the Agents – Hyperdimensional
AI agents managing complex sports tasks.
AI, Technology, Automation, Marketing, Data Analysis
Make you think
Hasbro Turned Its C-Suite Into A Game – Future Party *
Hasbro's gamified leadership approach.
CEO, Leadership, Gamification, Strategy
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NFL's Record Viewership & Gabelli's Sports ETF: Investing in Sports' Future
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Gabelli Sports ETF Offers Retail Investment in Pro Teams – Sportico *
New ETF allows retail investment in teams.
Finance, Investment, Sports Business, ETF
How the Women's Super League Found An Unlikely Market In Japan: ‘Let's Embrace This' – The Athletic *
WSL expands market reach to Japan.
Women's Sports, Market Expansion, Soccer
NFL has best regular-season average viewership since 1989 – Sports Business Journal *
NFL viewership sees record growth.
Viewership, NFL, Media, Sports Business, Broadcasting
Digital & Social
Spotify Announced Dynamically Inserted Video Sponsorships – Spotify *
Dynamic ad insertions in Spotify videos.
Spotify, Video, Sponsorship, Advertising, Marketing
Google's Gemini AI Attempted NFL Predictions This Season – Medium
Gemini AI predicts NFL outcomes.
Technology, AI, NFL, Sports Analytics
Media & Entertainment
Peacock becomes first sports streamer with full Dolby audio, video enhancements – Sports Business Journal
Dolby tech enhances Peacock streaming.
Technology, Streaming, Media, Dolby, Sports Broadcasting
AI
FIFA to use ‘3D avatars' powered by AI to improve offside calls at World Cup – New York Times *
AI and 3D tech in World Cup officiating.
AI, FIFA, Technology, Officiating, Innovation
Investment In AI Peaked In 2025, So What's Next? – Medium
Post-peak AI investment trends.
Technology, AI, Investment, Innovation
Make you think
The Great Tech Industry Backlash of 2026 Is Coming – Medium
Predicting tech industry backlash.
Technology, Industry Trends, Digital Transformation
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