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From NFL's Media Dominance to Gemini AI Navigation: Content Studios Reshape College Recruiting
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Comcast Xfinity Introduces RealTime4K, Flexible Multiview for NBC's Super Bowl LX, Olympics – Sports Business Journal *
Tech advancements in Super Bowl broadcasting.
Broadcasting, Technology, Sports Media, Super Bowl, Olympics
How Pro Football Cleaned Up Its Image and Beefed Up Its Fanbase to Become TV's Undisputed Leader – Variety *
NFL's fanbase strategy and media dominance.
NFL, Marketing, Fan Engagement, Media
Nvidia, Microsoft, and Amazon in Talks to Invest $60 Billion in OpenAI – The Information *
Major investments could shift AI development.
AI, Investment, Data Analysis, Marketing, Fan Engagement
Why the World Cup is FOX's megaphone and Ligue 1+'s lifeline – Insider Sport
World Cup impact on FOX and Ligue 1+.
FIFA, Broadcasting, Media, World Cup, Strategy
The Golf Boom: This Time, It's Built to Last – Sportico
Golf's engagement strategies for long-term growth.
Golf, Sports Marketing, Business, Sponsorship
Professional Sports
David Blitzer, Main Street Join $50 Million Purchase of MotoGP Team – Sportico
High-stakes investment in MotoGP team.
Investments, Sports Franchises, MotoGP, Team Sales
Comcast Leaning on Sports to Stop Subscriber Bleeding – Front Office Sports
Comcast's sports strategies to retain subscribers.
Comcast, Sports Media, Technology, Business Strategy
Digital & Social
College Athletic Departments Are Wooing Recruits With Content Studios – Front Office Sports *
Content studios revolutionise college athlete recruitment.
College Sports, Marketing, Social Media, Technology
Podcast: The Authentic Appeal of Influencer Marketing – Kellogg Insight
Growing impact of influencers in marketing.
Influencer Marketing, Branding, Audience Engagement
Media & Entertainment
What the Warner Bros acquisition may mean for the relationship Netflix has with TV manufacturers – Tech Buzz *
Analysis of Warner Bros' impact on streaming.
Media, Technology, Streaming, Partnerships
Geek out
Google Maps embeds Gemini AI into walking, cycling navigation – Tech Buzz *
Enhanced navigation with Gemini AI.
AI, Navigation, Sports Events, Technology
Beyond Generative: The Rise Of Agentic AI And User-Centric Design – Smashing
Agentic AI reshaping user experiences.
AI, User Experience, Technology, Sports Technology
Make you think
Soccer Fashion as Culture: Adidas, Willy Chavarria and Paris – Culture of Sport
Football meets fashion on global stage.
Soccer, Fashion, Marketing, Brand Strategy
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TikTok Teams with Olympics, Luka fan platform & AI Travel error
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Warner Bros turns to TikTok to extend Olympic reach ahead of Milano Cortina 2026 – Insider Sport *
Warner Bros partners with TikTok.
Digital Media, Olympics, TikTok, Broadcasting, Fan Engagement
Sports Tech Mergers Double in Value in ‘Landmark Year' – Sportico *
Major increase in sports tech merges.
Sports Tech, Mergers, Finance, Investment
The Platformization of Recreational Sports (and what this means) – Petcash Post
Sports go digital.
Sports, Technology, Digitization
The unique sports collectibles that landed The Realest a $12 million investment round – The Athletic
Investment in sports collectibles.
Sports Collectibles, Investment, Business, Marketing
Professional Sports
Paris court orders beIN Sports to pay €14.1m in Ligue 1 dispute – Insider Sport
beIN Sports loses court dispute.
Sports Broadcasting, Legal, Media Rights, Ligue 1, Financial Results
Ross Stevens Commits $100M to Support Olympic & Paralympic Athletes – WSJ
Olympic & Paralympic athlete investment.
Olympics, Paralympics, Sponsorship, Investment
Digital & Social
Luka Dončić launches 77X direct-to-fan platform – SportsPro *
Dončić's direct-to-fan debut.
Marketing, E-commerce, Fan Engagement, Athlete Branding
Media & Entertainment
ESPn Will Start Its Super Bowl Rollout As Soon As This One Ends – Front Office Sports
ESPN plans post-Super Bowl.
ESPN, Super Bowl, Sports Media, Broadcasting
Netflix signs three-year rights deal with MLB – Front Office Sports *
Netflix enters live sports.
MLB, Broadcasting Rights, Live Sports, Netflix
Netflix's Skyscraper Live Special – Hollywood Reporter
Netflix live event analysis.
Live Streaming, Audience Engagement, Content Strategy
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Microsoft Launches Maia 200 Chip to Break Nvidia's Stranglehold – TechCrunch
Microsoft's new AI chip.
AI, Technology, Sports Analytics, Infrastructure, Data
AI
Yahoo adds generative AI to its search engine – Engadget *
Yahoo integrates generative AI.
AI, Search, Technology, Marketing, Sponsorship
Meta's AI Plans Include Shopping Agents and New Models – TechCrunch
Meta unveils AI strategy.
AI, Commerce, Marketing, Technology, Media
Make you think
Return of the “Wienie 500” – The Athletic
“Wienie 500”: niche event's return.
Grassroots Marketing, Events, Niche Sports
AI on Australian Travel Company Website Sends Tourists to Nonexistent Hot Springs – CNN *
AI leads tourists to nowhere.
AI, Technology, Marketing, Tourism
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No Bull Playbook, Frictionless fan experience & Claude MCP integration
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Building a Non-League Football Brand – Simon Leslie, Eastbourne Borough FC – Sports Geek *
Transforming a sixth-tier club into a global brand.
Football, Marketing, Branding, Social Media
From Kobe Bryant to Tom Brady: Mike Repole's Billion-Dollar Playbook – Front Office Sports *
Athlete endorsements and investment strategies.
Brand Strategy, Athlete Endorsements, Marketing, Investments
Netflix Credits Live Sport For Subs Growth – City AM
Live sports as a driver for streaming growth.
Netflix, Live Sports, Subscriber Growth, Media, Streaming
Professional Sports
Frictionless fan experience becomes the industry's World Cup priority – Insider Sport
Fan experience as World Cup's top focus.
World Cup, Fan Engagement, Digital Experience, Sports Business, Media
NFL Conference Title Game Ratings Slip Despite Strong Season – Front Office Sports
Analysis of NFL's viewership metrics.
NFL, TV Ratings, Media, Broadcasting, Sports Business
Google Cloud brings more AI tech to Formula E in major expansion – SportPro
AI advancements in motorsports through new tech.
Formula E, Google Cloud, Technology, AI, Sponsorship
Geek out
OpenAI's Prism embeds GPT-5.2 directly inside your research paper – OpenAI
Analysing embedded AI in research processes.
AI, Research, Analytics
AI 2 Released Open Coding Agents – Allen AI
Transforming tech and data with AI agents.
AI, Technology, Development, Data, Automation
Meta's Next Move is Subscriptions with AI Superpowers for Everyday Users – TechCrunch
AI-enhanced subscriptions reshaping digital strategies.
Social Media, Marketing, Technology, AI, Engagement
Make you think
AI Integrates Interactive MCP Apps into Claude – Testing Catalog *
Workflow efficiency boosted through AI integration.
AI, Technology, Workflow, Integration, Sports Tech
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Wearables Banned, Social Media on Trial & Siri updates
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Wearables Like Whoop Banned at Tennis Grand Slams—for Now – Front Office Sports *
Discusses wearables in tennis.
Tennis, Wearables, Sports Technology, Data
World Cup boycott? With people ‘dying on the street', a German soccer exec wants a discussion – The Athletic
Ethical debates on World Cup.
World Cup, Sponsorship, Ethics, Soccer, Event Management
Social media is lowkey on trial – Morning Brew *
Trial impacts on social media giants.
Social Media, Technology, Legal
Professional Sports
Sam Darnold Has His Home Now. His Star Is Glowing and His Redemption Is Real – The New York Times
Sam Darnold's career transformation.
NFL, Talent Management, Player Development
Ali Boxing Bill Advances With TKO Backing and Bipartisan Support – Sportico
Legislative changes in boxing.
Boxing, Law, Legislation, Sports Governance, Policy
Media & Entertainment
Netflix–Warner Bros. Discovery Merger Headed for Senate Showdown – Boardroom TV
Impacts of a major media merger.
Media, Merger, Netflix, Warner Bros, Antitrust
Geek out
Microsoft launches powerful Maia 200 AI chip – Microsoft
New AI chip for performance optimisation.
AI, Technology, Innovation, Data Analytics
Apple to launch Gemini-powered Siri in February, with a ‘Reimagined' chatbot following in June – Bloomberg *
AI advancements with Gemini-powered Siri.
AI, Technology, Sports Technology, Fan Engagement
Make you think
Dana White Built the UFC, Now He's Reinventing It – Boardroom TV
Transformations in the UFC.
UFC, Sports Business, Leadership, Marketing, Strategy
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Super Bowl Ad Strategy, Bananas' $1B Valuation & AO Influencers
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
The Super Bowl Is 2 Weeks Away. So Why Are the Ads Here Now? – Sportico *
Early Super Bowl ad releases discussed.
Super Bowl, Advertising, Marketing
Inside The Savannah Bananas: $80M+ In Ticket Sales, $50M+ In Merch, And A $1B Valuation Debate – Huddle Up *
Business model of Savannah Bananas.
Sports Business, Marketing, Technology
Mercedes F1 and Microsoft AI Partnership – SportsPro
AI integration in F1 and sports tech.
Sports Tech, AI, Motorsport
Australian Open influencers are changing the grand slam's look, feel and experience for tennis fans – ABC News *
Influencers reshape Australian Open experience.
Tennis, Marketing, Influencers
Professional Sports
Inside NBC's ‘NEW-Stalgia' Approach With MLB and NBA – Front Office Sports *
NBC's nostalgia marketing with MLB, NBA.
NBC, MLB, NBA
Inside Sports Sponsorship and How Those Factors Tell the Story of the Rise of Women's Sports – Digital and Social Media Sports
Rise in women's sports sponsorship.
Sponsorship, Women's Sports, Marketing
Digital & Social
TikTok goes American – Morning Brew
Impact of TikTok's US ownership change.
Social Media, Technology, Marketing
Snapchat Serves Up Immersive AR Experience At The AO – Bandt
Snapchat's AR at Australian Open.
Technology, AR, Fan Engagement
Media & Entertainment
Edison Podcast Metrics Released The Top 50 Podcasts In The US For Q4/25 – Podnews
US podcast rank analysis benefits marketers.
Podcast, Media, Marketing
AI
OpenAI to add shopping cart and merchant tools to ChatGPT – Testing Catalog
E-commerce tools in ChatGPT impact strategies.
AI, E-commerce, ChatGPT
Make you think
Kickstarter itself backs Creator Camp for a wide theatrical release of ‘Two Sleepy People’ – Tubefilter
Film supported by Kickstarter funding.
Film, Crowdfunding, Innovation
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