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MLB's Netflix Deal, AI workforce and Rugby Emirates extension
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
MIT study finds AI can already replace 11.7% of US workforce – CNBC *
Explores AI's impact on workforce dynamics
AI, Workforce, Technology, Business
World Rugby strengthens commercial future with Emirates' longest commitment yet – SportsMint Media *
Insights on record-breaking sponsorship in rugby
Rugby, Sponsorship, Marketing, Commercial Growth
Streaming Services to Produce Australian Content – IF *
Legislation impacts streaming distribution strategies
Streaming, Legislation, Content, Australia
Arsenal signs global partnership with Paramount+ to expand entertainment strategy – Sport Mint
Significant sports and entertainment media deal
Football, Marketing, Sponsorship, Media, Entertainment
Professional Sports
LA Rams' $1 Bid to Buy $25M St. Louis Facility Remains in Court – Sportico *
Legal battle highlights sports franchise strategies
LA Rams, Legal, Business, NFL
Celebrity-Backed Wiffle Ball Has Big-League Aspirations – Front Office Sports
Emerging sport receives celebrity investment boost
Sports Business, Investment, Emerging Sports, Marketing
Digital & Social
Adapting How You Lead With AI Agents On The Team – The AI Memo
Leadership evolution in orgs with AI
AI, Leadership, Management, Technology
Social Agents Want To Be The Uber Of Creators – The Future Party
Gig economy and creator market trends
Gig Economy, Social Media, Creative Industries, Marketing, Branding
Media & Entertainment
LaLiga strikes €5.25bn domestic broadcast deals with Telefonica and DAZN – SportsPro
Massive broadcast deal impacts media rights
LaLiga, Media Rights, Broadcast, Sports Business, Sponsorship
MLB's Short TV Deal with ESPN, NBC, Netflix Is a Media Money Move for 2029 – Boardroom TV *
Media rights strategy sheds light on future deals
MLB, Media Rights, ESPN, NBC, Netflix
NASCAR, Michael Jordan Head to Court in Industry-Shaping Trial – Sportico
Legal case may redefine sports industry dynamics
NASCAR, Michael Jordan, Legal, Analysis
Geek out
DeepSeek's new reasoner crushes IMO 2025 – Github
AI advancements in math practice
AI, Technology, Data Analytics, Open Source
OpenAI's API user data leaked in third-party breach – OpenAI
Security breach highlights data protection risks
Data Security, Technology, AI, Risk Management
How Generative AI Could Change How We Think And Speak – psypost
Generative AI's transformative effects
AI, Communication, Technology
Make you think
Why 1% of your work creates 50% of the results (and how to find it) – Medium
Efficiency insights for sports strategies
Efficiency, Productivity, Business
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Real Madrid Investors, NFL's GOLF WANG Collab & NRL BI success
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Real Madrid opens to investors as Super League battle returns – Insider Sport *
Real Madrid seeks investors amid league turmoil
Football, Investment, Governance
NFL and GOLF WANG team up for a second time on exclusive team apparel – Hypebeast *
NFL collaborates with GOLF WANG on apparel
NFL, Fashion, Apparel
AFL media swings axe as pivot looms to use of content creators – Code Sports *
AFL shifts to content creation outsourcing
AFL, Media, Outsourcing
Professional Sports
Adrian Newey tapped to lead Aston Martin F1 in 2026 – Formula1
F1 leadership change with Adrian Newey
F1, Leadership, Technology
Patrick Mahomes extends with Adidas, tees up bigger role in golf – Boardroom
Mahomes expands Adidas partnership to golf
Sponsorship, Marketing, Adidas
Hellmann's Mayo signs major multiyear partnership with the NFL in Australia – Bandt
Multiyear NFL partnership with Hellmann's Mayo
NFL, Sponsorship, Sports Marketing
Digital & Social
Peyton Manning's Omaha Productions makes a bigger play for advertisers – Variety *
Omaha Productions' advertising expansion under Manning
Sports Media, Advertising, NFL
The sleek shall inherit the earth: Mumbrella at the TikTok Awards – Mumbrella
Examining marketing after TikTok Awards
TikTok, Awards, Marketing
Geek out
NRL BI project accidentally became a product – iTnews *
NRL's BI evolution into a marketable product
NRL, Technology, Business Intelligence
OpenAI Failed: Your Data Exposed – For Every Scale
OpenAI data security lapse concerns
Data Security, Artificial Intelligence, Technology
AI
Black Forest Labs' Flux.2 image generation suite – Black Forest Labs
New advancements in image generation tools
AI, Image Generation, Technology
Amazon promotes its Kiro coding AI for developers
AI, Technology, Development
Make you think
Tom Brady to Gopuff: Should the Monday after Super Bowl be a national holiday? – Today
Brady promotes a post-Super Bowl holiday
Marketing, NFL, Culture
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Netflix's Sports Ambitions, Amazon's Black Friday Lineup & Investing in Sport
Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Why Investment Metrics Don't Work in Sports – Romie Chaudhari, Chiron Investments – Sports Geek *
Romie Chaudhari on sports investment strategy.
Investment, Sports Ownership, Strategy, NBL, Sponsorship
Amazon Lines Up 15 Hours of Live Sports for Black Friday Boon – Sportico *
Amazon's Black Friday sports lineup.
Media, Streaming, Amazon, NFL, NBA
Inside The NFL's Plan To Use Supersonic Airplanes For International Expansion – Huddle Up
Supersonic planes for NFL's expansion.
NFL, Innovation, Aviation, Global Expansion, Technology
The NWSL's Trinity Rodman Dilemma – Boardroom *
NWSL faces Trinity Rodman branding issue.
NWSL, Branding, Women in Sports, Marketing
Bank of America's Bet on Sir David Beckham – Culture of Sport *
Bank of America backs Beckham.
Sponsorship, Sports Marketing, Bank of America, David Beckham, Partnerships
Professional Sports
Netflix and Paramount to go to war again. This time over the Premier League – Insider Sport
Streaming giants vie for Premier League.
Broadcasting, Media Rights, Netflix, Paramount, Premier League
Real Madrid Stake Sale Could Prove It's World's Most Valuable Franchise – Front Office Sports
Potential stake sale's impact on valuation.
Real Madrid, Sports Business, Valuation, Investment
New NBA and MLB TV Deals Will Drive Global Sports-Media Spend to $78 Billion in 5 Years – Sportico *
NBA and MLB drive sports media spend.
NBA, MLB, Media Rights, Sports Finance, Media
Geek out
David Hsu, CEO of Retool on how 48% of non-engineers now build and ship internal production code – The Neuron
No-code development empowers sports teams.
AI, No-code, Tech Development, Sports Marketing, Data Analysis
OpenAI projected that at least 220M people could pay for ChatGPT by 2030 – The Information *
ChatGPT's massive growth potential.
AI, Technology, Marketing, Chatbots
Amazon to spend up to $50 billion on AI infrastructure for the US government – CNBC
Amazon's significant AI investment.
AI, Technology, Infrastructure, Data
Make you think
Inside The Browser Company: Why They Killed Arc to Build Dia – Every
Strategic shift in tech company.
Technology, Business Strategy, Innovation, AI
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