NFL's $20M Coaching Staffs Still Build Playbooks With $15 Apps – Sportico *

Highlighting tech in sports operations.

NFL, Technology, Coaching, Innovation

Paramount+ becomes US home of Concacaf women's football – Insider Sport *

Reflects rising media rights in sports.

Media Rights, Women's Sports, Broadcasting, Football, Paramount+

PGA Tour and PAM Partner to Provide Interactive Smart Maps at Tour Events – PGA Tour *

Enhances fan engagement with technology.

Sports Tech, Fan Engagement, PGA TOUR, Mapping Technology

Atlanta Braves launch local TV network after cancelling Main Street deal – SportPro 

Direct-to-consumer strategy in sports.

Broadcast, Media Rights, Atlanta Braves, OTT, Sports Business

The BIG Ticket: The Tottenham Way: A £1.2 Billion Stadium and Nothing to Show for It – Talking Tickets *

Stadium strategies miss target.

Tottenham, Strategy, Sponsorship, Stadium, Branding

Atlanta NWSL franchise score record ‘US$28m' Aflac jersey sponsorship – SportPro *

Women's sports attracting big deals.

NWSL, Sponsorship, Women's Sport, Marketing

Paramount Put in the Better Offer – Always Be Watching 

Streaming rights competition heats up.

Media, Streaming, Entertainment, Mergers, Business

MLB Expands TikTok Content Push Amid Rapid Global Growth – MLB *

MLB boosts TikTok ventures globally.

MLB, Digital Marketing, Social Media

Cristiano Ronaldo realises ownership dream with Saudi help – Insider Sport

Ronaldo's move into team ownership.

Sports Investment, Football, Athlete Branding, Cristiano Ronaldo

The End of Multi-Billion Dollar Tech Companies – eHandbook

Shifts in tech industry dynamics.

Tech Industry, AI, Business, Trends

The Roar Goes Dark in Wake of Employee Pay Scandal, Unpaid Superannuation – SMH *

Ownership dispute impacts sports media.

Media, Business, Finance, Ownership

Craig Tiley Leaving Tennis Australia to Become CEO of USTA – ESPN *

Transition impacts global tennis events.

Tennis, Management, Governance, USTA

The Growing Link Between Gambling and Racist Abuse of Premier League Players – The Athletic *

Examines critical societal issues in sports.

Gambling, Racism, Premier League, Societal Issues in Sports

The Eagles Autism Foundation raised more than $10 million last year. It's needed ‘now more than ever,' Jeffrey Lurie says. – Inquirer

Significant impact in sports philanthropy.

NFL, Community, CSR, Philanthropy, Social Impact

NFL Combine Opens With QB Decisions and Epstein Deflections – Front Office Sports

Highlights crucial NFL strategy contents.

NFL, Scouting Combine, Contracts, Management

PSG Launches Global Running Programme – PSG

Blending lifestyle and digital strategies.

PSG, Running, Fan Engagement, Marketing

Target's Sponsored Placements in ChatGPT – DigiDay

Innovative marketing channel exploration.

Target, ChatGPT, AI, Marketing

Researchers show how easy it is to feed AI false info – BBC

AI reliability and misinformation risks.

AI, Misinformation, Technology, Data Security, Marketing

YouTube evolving as mainstay of how we consume sports – Sports Business Journal *

Explores YouTube's impact on sports consumption.

YouTube, Sports Media, Digital Transformation, Technology, Sports Consumption

First NFL game in Ireland delivers €104.5m for economy – Irish Examiner *

Covers economic benefits of NFL in Ireland.

Economy, NFL, International Expansion, Marketing, Tourism

Why the Chicago Bears Are Threatening to Leave Illinois – Huddle Up *

Bears' potential move due to tax dispute.

Chicago Bears, Stadium, Relocation, Tax, Strategy

NFL Offseason Opens With Report Card Drama, Cap Set to Top $300M – Front Office Sports 

NFL salary cap changes and report card drama.

NFL, Salary Cap, Player Report Cards, Sports Business

Nine's new world: Less ads, more subs and plenty of AI – Mumbrella *

Less advertising, more AI in strategy.

Media, Advertising, AI, Subscription, Revenue

NBCUniversal Wins the Olympics – Business Insider

Secures significant viewership for Olympics.

NBCUniversal, Olympics, Media, TV Ratings

How to Make Claude Code Do Your Boring Tasks on Autopilot – The Neuron

Automate tasks using Claude Code.

Automation, AI, Productivity, Marketing Technology

OpenAI Expands Enterprise Push With Major Consulting Partnerships – CNBC 

OpenAI partners with consulting giants for AI.

AI, Technology, Enterprise, Data

Why AI Boosts Creativity for Some Employees but Not Others – HBR

Explores AI's impact on creativity at work.

AI, Employee Management, Sports Industry, Creativity

BBC posts record Winter Olympics audience as sponsors see major digital gains – Insider Sport *

Record digital metrics boost engagement.

Broadcasting, Media, Digital, Olympics, Sponsorship

Collingwood sent a letter asking deceased man to leave money to the club in his will – The Age *

Highlights sensitive data management needs.

Collingwood, Marketing, Member Engagement, Sports Club, Data Management

Premier League gambling sponsorship ban gets UK government backing – Insider Sport *

Significant shift in sports sponsorship.

Football, Sponsorship, Gambling, Regulation, Premier League

How Marketers Are Scaling With AI in 2026 – Marketing Against The Grain 

Future of marketing with AI data.

AI, Marketing, Marketing Trends

Is Elite Sport Becoming a Premium Product? – Behind Sport *

Explores premium pricing in sports.

Sports Business, Pricing Strategy, Media Rights, Sports Marketing

The Path to Medical Superintelligence – Microsodt *

AI applications offer sports insights.

AI, Technology, Sports Science

Apple's next big thing is a push into visual artificial intelligence – Bloomberg *

Focus on ‘Visual Intelligence' technology.

AI, Wearables, Technology, Fan Engagement

Netflix's Grown-Up Narrative Amid Paramount Negotiations – Deadline 

Strategies for media rights negotiations.

Media, Negotiation, Strategy, Branding

The Case for Keeping Your AI on a Need-to-Know Basis – Every 

Turning off ChatGPT memory

AI, Data Privacy, Technology, Marketing, Sports

Microsoft develops Copilot Advisors to debate on any topic – Testing Catalog 

New AI personas enhance decision-making.

AI, Decision-Making, Technology, Marketing, Analysis

These Four Mistakes Are Company Killers In The AI Age – eHandbook

Avoid AI pitfalls in the sports industry.

AI, Business Strategy, Technology

Amazon denies AI error after internal agent triggers 13-hour system blackout – The Guardian

AI error lessons for cloud-dependent sports.

AI, Cloud, Technology, Risk Management

A Simple Act of Kindness from His Favorite Athlete Changed His Life Forever – NY Times

Illustrates athlete influence beyond sport.

Athlete Influence, Sponsorship, Sports Marketing, Human Interest

The Seahawks are for Sale, Who Could Buy Them? – Bloomberg *

Seattle Seahawks sale impacts sports business.

NFL, Sports Business, Team Ownership, Marketing, Sponsorship

Women's Sports Investors Urged to Do More Than Just Write a Check – Sportico *

Investment strategies in women's sports finance.

Women's Sports, Finance, Investment, Equity

Paramount Skydance, Which Doesn't Have a Deal to Buy Warner Bros. Discovery, Claims Its Proposed WBD Takeover Has Cleared DOJ Antitrust Review – Variety 

Major implications for sports media rights.

Media, Acquisition, Broadcasting, Antitrust, Entertainment

Rooney: NFL draft to be ‘football festival unlike any other' – Observer-Reporter *

Transforming NFL draft into major fan event.

NFL, Marketing, Event Management, Fan Engagement, Strategy

Why a Tottenham relegation could be severe financially – Insider Sport

Financial impact of sports performance.

Football, Financial Impact, Sponsorship, Sports Management

Mets' Citi Field Revenue Hits Record $311M With Soto Aboard – Sportico

Revenue boost from high-profile player signings.

MLB, Finance, Marketing, Fan Engagement

Are rights-holders at risk of irrelevance without digital change? – Sport Business 

Digital sports marketing and data infrastructure.

Digital Marketing, Sports Technology, Data Infrastructure

Olympics Ratings Remain White-Hot as USA Sniffs Double Hockey Gold – Sportico

Trends in sports broadcasting viewership.

Olympics, Broadcasting, Media, TV ratings

NASCAR Dodges the Raindrops in Daytona With TV Ratings Spike – Sportico

TV ratings increase and weather's role in viewership.

NASCAR, TV ratings, Media, Revenue

Optimize_Anything: A Universal API for Optimizing Any Text Parameter – Gepa AI

Optimising text-based parameters using AI.

AI, Optimisation, Data, Technology

Autodesk and World Labs are teaming up to build the future of 3D design through spatial AI – TechCrunch

Spatial AI's future in 3D design.

AI, 3D Design, Sports Venues, Fan Experience, Event Management

9 Observations From Building With AI Agents – Tom Tunguz

Insights from AI agents in marketing.

AI, Technology, Marketing, Automation

Matthew McConaughey warns artists in fight against AI misuse: ‘Own yourself…so no one can steal you' – Fortune *

AI misuse and intellectual property concerns.

AI, Intellectual Property, Sponsorship, Marketing, Sports

Soccer's ‘Crown Jewels' Are Devouring Smaller Clubs – Front Office Sports

Multi-club ownership impacts in soccer.

Soccer, Finance, Ownership, Management