FIFA World Cup 2026 faces new week of controversies – Insider Sport *

Significant controversies face the FIFA World Cup 2026.

FIFA, Sports Governance, Controversy, Sports Marketing

Ten things we learned about sports sponsorship and marketing in 2025 – SportPro 

Insights into 2025 trends in sponsorship.

Sponsorship, Marketing, Trends, Data, Sports

NFL Returning to Munich in 2026 and 2028 for International Football Games – The New York Times *

NFL expands global footprint in Munich.

NFL, International Expansion, Marketing, Global Strategy

The WTA and Mercedes: Everything to know about the biggest sponsorship in women's tennis history – SportPro

WTA-Mercedes sponsorship marks historic deal.

WTA, Mercedes, Sponsorship, Women's Sport, Marketing

How International Forces Are Shaping Sport In Australia – Notice

Global influences reshape Australian sport.

Globalisation, Marketing, Sponsorship, Media, Australia

Mohamed Salah: What we're hearing about his future – and what would be best for his brand? – The Athletic 

Salah's branding strategies and career prospects.

Branding, Athlete Marketing, Football, Sports Management, Strategy

NASCAR, Michael Jordan's 23XI Racing Settle Antitrust Dispute – Sportico

Michael Jordan's team resolves antitrust dispute.

Law, Antitrust, Motorsports, Michael Jordan, NASCAR

Shopify's Agentic Storefronts – Shopify

AI powers new e-commerce strategies for Shopify.

AI, E-commerce, Technology, Marketing

Adobe embedded Photoshop, Express, and Acrobat into ChatGPT – TechCrunch

Adobe tools directly integrate with ChatGPT.

AI, Marketing, Technology, Adobe

Why Letterboxd Is Reshaping Film Culture – The Guardian

Letterboxd changes digital community dynamics.

Digital Marketing, Audience Engagement, Media

Demystsifying the Teen Social Media Ban: Explainer Paper – QUT

Explains Australia's new social media regulations.

Social Media, Regulation, Digital Strategy, Youth Engagement

YouTube's Neal Mohan named TIME's 2025 CEO of the Year – Time

YouTube CEO honoured for leadership in media.

Leadership, Media, Business

Prime Video's Black Friday Sports Playbook Pays Off for Advertisers – AdWeek *

Amazon's sports ad strategy reaps rewards.

Advertising, Prime Video, Sports Media, Marketing

Shopify Merchants Can Now Sell Products Through AI Chatbots – BetaKit

AI chatbots enhance Shopify sales channels.

AI, E-commerce, Marketing, Technology

Anthropic and Accenture struck a three-year Claude partnership – Anthropic

Partnership aims to increase AI enterprise use.

AI, Technology, Sports Business, Enterprise, Innovation

The AI Bubble Should Have Never Existed In The First Place – Medium

Critique of the AI industry's growth bubble.

AI, Technology, Business

AI startup Cursor automates 80% of its own internal support tickets with in-house AI help desk – Fortune *

AI optimises support services streamlining operations.

AI, Technology, Operations

ChatGPT nears 900 million weekly active users – The Information *

AI tools' adoption offers fan engagement insights.

AI, Marketing, Fan Engagement

Michael Jordan Hired The Best Sports Lawyer In The Country To Go After NASCAR – Huddle Up *

Antitrust lawsuit insights on legal strategies.

NASCAR, Legal, Michael Jordan

Trinity Rodman vs. NWSL – The Athletic

Explores athlete contracts and negotiations.

NWSL, Contracts, Player Retention

Building a High Performance Career – Ben Simpson, Paris Saint-Germain – Sports Geek *

Insightful talk on elite career development.

Football, Career Development, PSG

Fox Quiet on In-Game Commercial Breaks in New World Cup Format – Front Office Sports *

New breaks impact World Cup ad strategy.

FIFA, Marketing, Media

Google to enter the AI glasses market in 2026 – CNBC

Google's AI glasses to revolutionise AR.

AI, Wearables, Google

2026: The AI Invoice Arrives – Forever Scale

Explore AI's impact on commerce.

AI, Business, Technology

World Cup ‘Pride Match' in Seattle to feature anti-LGBT nations – Insider Sport *

Explores inclusivity challenges in sports events.

Football, Inclusivity, Fan Engagement, Marketing

Los Angeles 2028 closes in on record Games sponsorship after $2bn milestone – Insider Sport *

Discusses financial milestones of LA 2028 Olympics.

Olympics, Sponsorship, Marketing, Sports Business

Inside Netflix's $82.7 Billion Gamble: How Ted Sarandos Outmanoeuvred Hollywood for Warner Bros. Discovery – Huddle Up 

Analyses strategic media acquisitions by Netflix.

Netflix, Media, Streaming, Technology, Business

How TNT Sports Fits Into the Netflix-WBD Deal – Front Office Sports

Explores impacts on sports broadcasting from a major deal.

TNT Sports, Netflix, Streaming, Media Rights

London City Lionesses partner with Mastercard to bring elite experiences for fans – Sport Mint

Showcases partnership in women's football.

Football, Sponsorship, Marketing, Fan Engagement

McLaren and Lando Norris didn't just win a world title — they delivered a modern championship moment shaped by culture, content and community – Behind Sport *

Examines modern championship through community engagement.

F1, Marketing, Fan Engagement, Sports Business

Trump's World Cup Switcheroo Threats Don't Faze FIFA Sponsors – Sportico

Analyses resilience in FIFA's sponsor network.

Business, Media, Sponsorship, Soccer

Gen Z Puts Its Closet Up For Rent – Future Party

Studies Gen Z trends in renting fashion.

Gen Z, Consumer Trends, Retail, Sustainability, Business Model

Traversing the Frontier of Superintelligence – Poetiq 

Implications of AI developments in sports.

AI, Superintelligence, Data Analytics, Technology

70% of creative professionals conceal AI use despite efficiency gains, new Anthropic research finds – The Decoder *

Examines AI use in creative sectors.

AI, Marketing, Creative, Technology, Sports Marketing

Science “says” you shouldn't share your goals – Atlassian

Discusses psychological aspects of goal setting.

Psychology, Motivation, Strategy

AI Eats the World, and Your Company is Just an Appetiser – Brian Solis *

Explores AI's pervasive industry influence.

AI, Business, Technology

Yahoo debuts an AI system that delivers real-time football recaps – The Verge *

AI enhances football content delivery.

AI, Sports Media, Football, Fan Engagement

Mark Zuckerberg Renamed Facebook for the Metaverse: 4 Years and $70B in Losses Later, He's Moving On | Fortune – Fortune *

Meta shifts focus after metaverse setback.

Technology, Business Strategy, Social Media, Digital Engagement, Metaverse

Netflix to acquire WBD's content business in US$83bn deal – SportPro *

Netflix expands into live sports content.

Acquisitions, Media Rights, OTT, Netflix, Warner Bros Discovery

David Beckham: MLS Once Offered $50M for Expansion Team Option – Sportico *

Beckham's strategic sports business decision.

MLS, David Beckham, Sports Business, Expansion Teams

Deadline Article on Netflix Acquisition – Deadline

Impact of Netflix's media acquisition.

Media, Acquisition, Streaming, Netflix, HBO

AI-Assisted Pricing Explained: You'll Be Furious – eHandbook

AI in pricing strategy breakdown.

AI, Pricing, Sports Marketing, Sponsorship

Anthropic Interviewer: an AI that interviews humans about AI – Anthropic *

AI interviews about AI's impact.

AI, Productivity, Workforce, Innovation

MrBeast on Cracking the Attention Economy – YouTube

MrBeast's growth strategy revealed.

Business, Media, Content Creation, Technology, Diversification