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MLB's Prediction Markets, Melbourne's Sports Tourism Boom & LIV AI Caddie
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
MLB Considers Partnership with Prediction Markets, Manfred Says – ESPN *
Sports betting meets MLB revenue strategies.
MLB, Sports Betting, Prediction Markets, Sports Business
Exclusive: Texans, Harris County Approve Planned 83-Acre Headquarters in Houston Suburb – Houston Chronicle
Infrastructure growth in NFL impacts economy.
NFL, Infrastructure, Economic Impact, Business Development
Melbourne Crowned Among the World's Best Cities for Sports Tourism in 2026 – 9Travel *
Melbourne's rise in global sports tourism.
Sports Tourism, Melbourne, Economic Impact, Business Opportunities
At Super Bowl LX, Media Titans Fought for the Future of NFL Rights – Boardroom *
NFL media rights negotiations on edge.
NFL, Media Rights, Broadcasting, Sponsorship
Professional Sports
ICC T20 World Cup 2026 Streaming Draws Fresh Brand Investments on JioHotstar – Sports Mint Media
Brand investments surge for ICC streaming.
Cricket, Streaming, Sponsorship, JioHotstar, Digital Media
LIV Golf tees off with AI Fan Caddie – Sport Industry *
Uses AI for fan engagement in golf.
Golf, AI, Technology, Fan Engagement
Digital & Social
Social Media Marketing Outlook 2026: What to Expect in the Year Ahead – Social Media Today *
Future social media marketing trends.
Social Media, Marketing Trends, Technology
The Super Bowl Conversation Belonged to X – X Business
Analyses the Super Bowl's impact on social media.
Super Bowl, Social Media, Marketing, Sponsorship, Sports Business
WNBA online search growth jumps 140% as short-form sports properties gain momentum – SportPro
WNBA sees surge in online interest.
WNBA, Women's Sport, Fan Engagement
Media & Entertainment
He's Got That Dogg in Him: Snoop's Olympics Return Pays Off for NBC – Sportico
Snoop Dogg boosts NBC's Olympics coverage.
Media, Branding, Olympics, NBC, Celebrity Endorsements
Geek Out
Gemini 3 Deep Think Upgrade – Google Blog
Google's AI model upgrade impacts sports.
AI, Data Analysis, Technology, Sports Strategy
Google Launches Mangle: A New Language That Could Change How We Work With Databases – Medium
New language impacts data management.
Google, Technology, Databases, Innovation
AI
Anthropic Raised $30B at $380B Valuation – Anthropic
Anthropic funding sets AI industry milestones.
AI, Technology Investment, Sports Innovation, Fan Engagement
Make You Think
The Wizard of Oz Production Made $290 Million in Ticket Revenue in 2025 – The Wrap
Immersive production achieves massive success.
Entertainment, Revenue, Fan Engagement
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Olympics Drones, Ashes TV revenue & ChatGPT ads
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Ashes Fallout Continues as Seven Faces $7m Revenue Hit from Two-Day Tests – The Guardian *
Discusses financial impacts on broadcasters.
Cricket, Media Rights, Sports Business, Broadcasting
Women's Sport Boom Opens Big Opportunities for Brands, But Who's Worth Playing Ball With? – Bandt *
Examines investment rise in women's sports.
Women's Sports, Sponsorship, Brands
Rexona Ditches Traditional Sports Sponsorship Model To Own Australia's Biggest Code War – Bandt *
Explores shifts in sponsorship strategies.
Sponsorship, Sports Marketing, Strategy
Drones Find New Ways To Cover The Olympics – Future Party *
Covers drone technology in sports media.
Olympics, Technology, Media, Sports
Professional Sports
SCP takes minority stake in Texas Rangers as institutional capital deepens in MLB – Insider Sport
Explores private equity trend in MLB.
MLB, Investment, Private Equity, Baseball
CSK identifies women's cricket as next phase of franchise expansion – Sports Mint Media
Discusses CSK's investment in women's cricket.
Women's Sports, Cricket, Franchise Expansion, Sports Business
Media & Entertainment
UK women's sport generates record 397m viewing hours in 2025 – SportsPro *
Reports record-breaking women's sport viewership.
Women's Sport, Media, Marketing, Sponsorship, Viewership
Streaming Sports Prices: An Afront – Always Be Watching
Analyzes sports streaming price changes.
Streaming, Sports Business, Media Rights, Pricing Strategies
NBC's Winter Olympics TV Viewership Up 93% Through 5 Days – Front Office Sports
Analyzes Olympic viewership trends.
Media, Olympics, Viewership, Sports Broadcasting
Sphere Crushes Earnings Estimates, Stock Up 370% From 2025 Low – Sportico
Discusses Sphere Entertainment's financial success.
Business, Finance, Entertainment, Stock Market
Geek out
Thomas Dohmke (ex-GitHub CEO) launched Entire – Entire.io
Launch of new developer platform for sports tech.
AI, Technology, Startups, Innovation, Venture Capital
Two Google veterans are solving the $5.8 million problem of lost reality – TechCrunch
Improving how companies understand video data.
Video Data, Technology, Marketing, Sponsorship
OpenAI to Test Ads in ChatGPT – The Verge
Explores ChatGPT's ad strategy.
AI, Advertising, Marketing, Technology, Digital
Make you think
Social Media Gets Rated – Future Party *
Discusses social media safety degrees.
Social Media, Marketing, Technology
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NBA Tanking, Cadillac F1 & Wrexham FC
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
NBA Teams Ramp Up Their Tanking Efforts Ahead of All-Star Break – Front Office Sports *
Explores NBA's tanking strategies
NBA, Sports Strategy, Tanking, Governance
MLS Team Values 2026: Messi's Miami Leads at $1.45B, Up 22% – Sportico *
MLS team values rise rapidly
MLS, Team Valuations, Sports Finance
Cadillac F1 Looks to Build From Scratch as America's Team – Boardroom
Cadillac enters F1 as ‘America's Team'
Cadillac, F1, Marketing, Brand Positioning
Digital & Social
Spotify Wrapped Its Year With Record User Numbers – Morning Brew *
Spotify's user growth insights
Spotify, Technology, User Growth, Marketing, Digital Engagement
ByteDance's Seedance 2.0 stuns the AI video world – SMCP
Implications of Seedance 2.0 in sports
AI, Video Technology, Sports Marketing, Content Creation
How Creators Are Changing the Sports Economy – The Wrap *
Creators influence sports economy
Sports Economy, Creators, Digital Media, Audience Engagement
Media & Entertainment
Fashion Finally Cashed in on the Super Bowl – Wall Street Journal
Fashion brands link with Super Bowl
Fashion, Sponsorship, Brand Activation, Marketing
Geek out
Toyota and Pony AI begin mass production of 1,000 driverless electric SUVs – The Decoder
Autonomous vehicles influence sports
Autonomous Vehicles, Technology, Events, Fan Experience
AI
Beyond One-on-One: Authoring, Simulating, and Testing Dynamic Human-AI Group Conversations – Google AI
AI enhances fan engagement
Fan Engagement, Technology, AI, Media
Amazon's Proposed Marketplace for Selling Media Content to AI Companies – TechCrunch
New revenue streams in sports media
Sports Media, AI, Revenue Streams, Content Licensing
Make you think
The Wrexham unicorn, in context – The Athletic
Unique sports business story
Wrexham, Sports Business, Celebrity, Media
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F1's American Culture Conquest & Seattle sports landscape
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Clare Connor steps down after 18 years at ECB – Insider Sport *
Leadership transition in women's cricket.
Cricket, Leadership, Women's Sports, UK
Conquering American Culture – Business of Speed *
F1's growth in the US explained.
Formula 1, Marketing, Media, Sponsorship, Culture
Professional Sports
Major Changes Could Come to Seattle Sports in 2026 – Front Office Sports *
Seattle's sports landscape shift.
NBA, NFL, Sports Business, Ownership, Expansion
U.S. Ski & Snowboard Doubled Its Revenue in One Olympic Cycle – Sportico
Revenue growth in winter sports.
Olympics, Sponsorship, Revenue, Marketing
Media & Marketing
How to Stand Out from 1000 Pitches – IF *
Crafting standout sponsorship pitches.
Pitching, Marketing, Sponsorship Strategy
AI
Silicon Valley Really Wants People Who Write Well – Business Insider
Value of communication in tech.
Silicon Valley, AI, Communication, Technology
AI Doesn't Reduce Work; It Intensifies It – Harvard Business Review *
AI and workload implications.
AI, Workload Management, Data Analytics, Technology Integration
ChatGPT gets new users, launches ads – CNBC
AI advances in user engagement.
AI, Advertising, Technology, Innovation
Media & Entertainment
Fashion Finally Cashed in on the Super Bowl – Wall Street Journal *
Fashion's play in sports events.
Fashion, Sponsorship, Brand Activation, Marketing
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Super Bowl Ad Battles: Michael Bay vs. F1 and Serena Williams' AI-Powered Marketing
Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Bad Bunny Inks Deal With iHeartMedia for Podcasts Hosted by Latino Athletes – Variety *
Cultural crossover in sports and music.
Content Creation, Media, Latino Audience
Michael Bay sues Cadillac F1 for $1.5 Million, claims Super Bowl ad stole his ideas – The Athletic *
Legal battle over advertising rights.
Super Bowl, F1, Advertising, Legal
AI Might Be The MVP Of Super Bowl LX – Morning Brew *
AI's impact on Super Bowl marketing.
AI, Super Bowl, Marketing
Nvidia Becomes First $5T Company; AI Chips Fuel Market Value – CNN *
AI chip dominance boosts valuation.
AI, technology, sports analytics, data, business growth
Professional Sports
Seahawks' Super Bowl Win Leaves Franchise Poised to Sell High – Sportico *
Insights into franchise valuations.
NFL, Sports Business, Team Sale, Ownership
Serena Williams' Super Bowl advert and 12 months of change since Kendrick Lamar performance – The Athletic
Intersection of sports and pop culture.
Super Bowl, Sports Marketing, Advertising, Sponsorship
Digital & Social
Explainable AI in Chat Interfaces – NNG
Making AI outputs understandable.
AI, Technology, Chat Interfaces
Spotlight On Sponsors: Brands Pounce On The AFL Ahead Of 2026 Season – Bandt
Sponsorship trends in the AFL.
Sponsorship, AFL, Marketing, Brands, Sports Marketing
Visit California Australia Partners With NFL Ahead Of Rams Vs 49ers Clash In Melbourne – Bandt
Tourism boards leverage sports.
Partnership, NFL, Marketing, Tourism, Sports Events
AI
Guess How Much Big Tech Will Spend On AI This Year – Morning Brew *
Big Tech's AI spending plans.
AI, Technology, Big Tech, Financials, Infrastructure
ICC teams up with Google to power AI-driven fan experience at Men's T20 World Cup 2026 – Sports Mint Media
Google's AI enhances cricket fan experiences.
Cricket, AI, Fan Experience
Make you think
‘Read It, Roll It, Hole It': The Sportsperson Mentality for Everyday Life – Medium
Mindset lessons from athletes for business.
Mentality, Strategy, Leadership
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