Ashes Fallout Continues as Seven Faces $7m Revenue Hit from Two-Day Tests – The Guardian *

Discusses financial impacts on broadcasters.

Cricket, Media Rights, Sports Business, Broadcasting

Women's Sport Boom Opens Big Opportunities for Brands, But Who's Worth Playing Ball With? – Bandt *

Examines investment rise in women's sports.

Women's Sports, Sponsorship, Brands

Rexona Ditches Traditional Sports Sponsorship Model To Own Australia's Biggest Code War – Bandt *

Explores shifts in sponsorship strategies.

Sponsorship, Sports Marketing, Strategy

Drones Find New Ways To Cover The Olympics – Future Party *

Covers drone technology in sports media.

Olympics, Technology, Media, Sports

SCP takes minority stake in Texas Rangers as institutional capital deepens in MLB – Insider Sport 

Explores private equity trend in MLB.

MLB, Investment, Private Equity, Baseball

CSK identifies women's cricket as next phase of franchise expansion – Sports Mint Media

Discusses CSK's investment in women's cricket.

Women's Sports, Cricket, Franchise Expansion, Sports Business

UK women's sport generates record 397m viewing hours in 2025 – SportsPro *

Reports record-breaking women's sport viewership.

Women's Sport, Media, Marketing, Sponsorship, Viewership

Streaming Sports Prices: An Afront – Always Be Watching 

Analyzes sports streaming price changes.

Streaming, Sports Business, Media Rights, Pricing Strategies

NBC's Winter Olympics TV Viewership Up 93% Through 5 Days – Front Office Sports

Analyzes Olympic viewership trends.

Media, Olympics, Viewership, Sports Broadcasting

Sphere Crushes Earnings Estimates, Stock Up 370% From 2025 Low – Sportico

Discusses Sphere Entertainment's financial success.

Business, Finance, Entertainment, Stock Market

Thomas Dohmke (ex-GitHub CEO) launched Entire – Entire.io 

Launch of new developer platform for sports tech.

AI, Technology, Startups, Innovation, Venture Capital

Two Google veterans are solving the $5.8 million problem of lost reality – TechCrunch

Improving how companies understand video data.

Video Data, Technology, Marketing, Sponsorship

OpenAI to Test Ads in ChatGPT – The Verge

Explores ChatGPT's ad strategy.

AI, Advertising, Marketing, Technology, Digital

Social Media Gets Rated – Future Party *

Discusses social media safety degrees.

Social Media, Marketing, Technology

NBA Teams Ramp Up Their Tanking Efforts Ahead of All-Star Break – Front Office Sports *

Explores NBA's tanking strategies

NBA, Sports Strategy, Tanking, Governance

MLS Team Values 2026: Messi's Miami Leads at $1.45B, Up 22% – Sportico *

MLS team values rise rapidly

MLS, Team Valuations, Sports Finance

Cadillac F1 Looks to Build From Scratch as America's Team – Boardroom

Cadillac enters F1 as ‘America's Team'

Cadillac, F1, Marketing, Brand Positioning

Spotify Wrapped Its Year With Record User Numbers – Morning Brew *

Spotify's user growth insights

Spotify, Technology, User Growth, Marketing, Digital Engagement

ByteDance's Seedance 2.0 stuns the AI video world – SMCP

Implications of Seedance 2.0 in sports

AI, Video Technology, Sports Marketing, Content Creation

How Creators Are Changing the Sports Economy – The Wrap *

Creators influence sports economy

Sports Economy, Creators, Digital Media, Audience Engagement

Fashion Finally Cashed in on the Super Bowl – Wall Street Journal

Fashion brands link with Super Bowl

Fashion, Sponsorship, Brand Activation, Marketing

Toyota and Pony AI begin mass production of 1,000 driverless electric SUVs – The Decoder

Autonomous vehicles influence sports

Autonomous Vehicles, Technology, Events, Fan Experience

Beyond One-on-One: Authoring, Simulating, and Testing Dynamic Human-AI Group Conversations – Google AI 

AI enhances fan engagement

Fan Engagement, Technology, AI, Media

Amazon's Proposed Marketplace for Selling Media Content to AI Companies – TechCrunch

New revenue streams in sports media

Sports Media, AI, Revenue Streams, Content Licensing

The Wrexham unicorn, in context – The Athletic 

Unique sports business story

Wrexham, Sports Business, Celebrity, Media

Clare Connor steps down after 18 years at ECB – Insider Sport *

Leadership transition in women's cricket.

Cricket, Leadership, Women's Sports, UK

Conquering American Culture – Business of Speed *

F1's growth in the US explained.

Formula 1, Marketing, Media, Sponsorship, Culture

Major Changes Could Come to Seattle Sports in 2026 – Front Office Sports *

Seattle's sports landscape shift.

NBA, NFL, Sports Business, Ownership, Expansion

U.S. Ski & Snowboard Doubled Its Revenue in One Olympic Cycle – Sportico 

Revenue growth in winter sports.

Olympics, Sponsorship, Revenue, Marketing

How to Stand Out from 1000 Pitches – IF *

Crafting standout sponsorship pitches.

Pitching, Marketing, Sponsorship Strategy

Silicon Valley Really Wants People Who Write Well – Business Insider

Value of communication in tech.

Silicon Valley, AI, Communication, Technology

AI Doesn't Reduce Work; It Intensifies It – Harvard Business Review *

AI and workload implications.

AI, Workload Management, Data Analytics, Technology Integration

ChatGPT gets new users, launches ads – CNBC

AI advances in user engagement.

AI, Advertising, Technology, Innovation

Fashion Finally Cashed in on the Super Bowl – Wall Street Journal *

Fashion's play in sports events.

Fashion, Sponsorship, Brand Activation, Marketing

Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

Professional Sports

Digital & Social

AI

ICC teams up with Google to power AI-driven fan experience at Men's T20 World Cup 2026 – Sports Mint Media

Google's AI enhances cricket fan experiences.

Cricket, AI, Fan Experience

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N.F.L. Eyes New TV Deals Before the Old Ones Even Expire – The New York Times *

NFL exploring new TV and streaming deals.

NFL, Media, Broadcasting, Streaming, Revenue

How Pro Football Became America's National Obsession – WSJ *

Cultural and economic evolution of NFL.

NFL, Marketing, Culture, Fan Engagement, Sports Business

OpenAI really doesn't like Anthropic's Super Bowl ad – Morning Brew *

Dispute over AI ad strategies.

AI, Advertising, Media, Technology

Genius Sports Buys Gambling Media Company Legend in $1.2 Billion Deal – Sportico *

Major acquisition impacts sports betting landscape.

Sports Tech, M&A, Betting, Business Strategy

Bad Bunny: Super Bowl Halftime Show Will Be ‘Huge Party' – Front Office Sports *

Cultural and marketing impact of Super Bowl performance.

Super Bowl, Music, Marketing, Media, Entertainment

Snowflake Inks $200M Deal With OpenAI – TechCrunch 

Significance of AI in enterprise solutions highlighted.

AI, Cloud Computing, Data Analytics, Enterprise Solutions

Prediction Markets Gamble On Free Groceries – Future Party

Unique approach mixes prediction markets and free groceries.

Marketing, Consumer Behavior, Innovation