Collingwood TV to The Club with Jonathon Bernard on developing your video audience

Collingwood Digital Media manager Jonathon Bernard discusses the importance of story telling for Collingwood TV and The Club on this week's Sports Geek Podcast.  On Harf Time we look at what the NBL needs to do to reconnect with a lost generation of fans.

On this podcast you’ll find out about:

• Why The Club format changed from season 1 to season 2
• How Collingwood developed a point of difference against traditional media rivals
• Why breaking the news isn't that important as delivering the story behind it
• What exciting project Collingwood has planned for 2014
• How the Perth Wildcats reconnected with fans before move into new (bigger) venue
• Why preaching to the converted is a flawed strategy for growth
• Importance of developing your fans as your brand ambassadors

Resources from the episode

• Find Jonathon Bernard on Twitter (@jonathonbernard) and Linkedin
• Follow @CollingwoodFC on Twitter and on Facebook.com/CollingwoodFC and YouTube.com/collingwoodctv
• Heath Shaw & Alan Didak suspended when Jono joined Collingwood (Heath Shaw traded this week)
• Looking back at Scott Pendlebury signing
• What we did with Collingwood in 2010 to develop social media platforms as a client
• Yes that's Sean on AFL Grand Final coverage AKA #CallananShimmy
• Perth Wildcats grew from 15,ooo fans to 33,000 Facebook fans to help them fill 11,000 Perth Arena
• Sound of the game from Melbourne Tigers game at The Cage
• Thanks for iTunes reviews in Australian iTunes and USA iTunes.

Watch The Club on YouTube

First episode of The Club

2 seasons later

Listening via iTunes?

Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a comment or rating.

If you have a question for the podcast, please leave it using Speakpipe plugin on the left of this page.