On this week's podcast, Sean recaps a very successful #SEATLondon. He also catches up with Richard Ayers, the CEO of digital performance accelerator, Seven League and The Football League's Andy Dodd.
On this Sports Geek Podcast you will learn:
- Why you need to attend SEAT Conferences, it's all about collaboration!
- How Richard started out in sports and founded Seven League
- Why it's not about 'fan engagement' but more about 'fan's engagement'
- Importance of dark social
- The most helpful app you'll need if you'd like more control of your digital footprint
- Why you need a digital marriage counsellor
- Why, from a league point of view, staying neutral isn't always the best way to go
- How Football League manages to engage fans of 72 teams
- Why the #OwnTheArch campaign was so successful for Football League
Resources from the podcast
- Connect with Richard on Twitter (@richardayers) and on LinkedIn
- Connect with Andy Dodd on LinkedIn and on Twitter (@_AndyDodd)
- Connect with The Football League on Twitter (@Football_League) on Facebook on their website
- Have you signed up for weekly Sports Geek News?
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