Private Equity Ownership, Inflated Sponsorship Metrics & Electric Raceboats

The Death of Mom & Pop Ownership (in Sports) – Pet Cash Post *

How private equity is reshaping team ownership models.

US, Ownership, Private Equity, Multi-Club, Strategy

Empty Calories: the next great sports business ideas book – Unofficial Partner *

Why inflated reach metrics are killing sponsorship value.

Global, Data, Digital, Sponsorship, Strategy

Why E1 Is One of Sport's Most Interesting New Ventures – Culture of Sport *

Inside an all‑electric raceboat series built for modern fandom.

EU, New Properties, Media, Sponsorship, Sustainability

Hydration breaks are not well-liked here – our poll results – The Athletic *

Fans react to FIFA's new ad-friendly hydration breaks.

Global, Football, MediaRights, Commercialisation, FanExperience

AI Is Not a New Marketing Problem. It Is a New Brand Interface – Branding Strategy Insider

Preparing your brand for AI agents that choose for fans.

Global, AI, Sponsorship, Brand, Marketing

WNBA Season Expansion Signals Next Phase of Commercial Boom – WNBA *

How a bigger season underpins the WNBA's media boom.

US, WNBA, Commercial Strategy, Media Rights, Growth

NHL Caps Strong Season With Historic Playoff, Stanley Cup Ratings Surge – Yahoo Sports

What record NHL ratings mean for future media deals.

US, NHL, Media Rights, Broadcast, Data

The Business of the Knicks: How Winning Changed Everything for James Dolan – The Athletic

On‑court success transformed the Knicks' business fortunes.

US, NBA, Commercial Strategy, Fan Engagement, Ownership

The unlikely brand that inspired the GWS Giants' social media strategy – Notice *

How GWS borrowed Ryanair's tone to stand out.

AU, AFL, Digital, Social Media, Brand

FIFA's Hydration Breaks Are Turning Into Ad Inventory – Forbes

World Cup cooling pauses become prime broadcast inventory.

Global, Football, Sponsorship, Broadcast, FanExperience

Kim K's ‘Towelgate' mishap at the Grand Prix – The Athletic

Turning a tiny F1 mishap into global content fuel.

Global, F1, SocialMedia, Marketing, Content

ESPN, Fox Sports Clash Over Limited 2026 World Cup Coverage – Front Office Sports *

Rights tensions show the power and limits of exclusivity.

US, FIFA World Cup, Media Rights, Broadcast, Strategy

‘Shot for ScreenX' Launches With Spider-Man: Brand New Day – Variety

Premium cinema formats hint at future premium sports feeds.

Global, Media, Technology, FanExperience, Monetisation

The identity crisis: Why entity resolution is the missing foundation of every data product stack – Modern Data 101

Fixing duplicate fan records to unlock real personalisation.

Global, AI, Fan Data, CRM, Compliance

Introducing Lakehouse//RT: Real-time performance on a unified lakehouse – Databricks

What real-time analytics infrastructure can do for game day.

Global, AI, Data Infrastructure, Real-time Analytics, Sports Sponsorship

Americans and AI 2026: Chatbots, smart devices and views on impact – Pew Research Center *

Latest consumer attitudes to AI you need to understand.

US, AI, Fan Engagement, Consumer Insights, Sponsorship

How AI Is Merging Paid and Organic Visibility – Search Engine Land

Google's AI reshapes how fans discover tickets and partners.

Global, AI, Digital Marketing, Ticketing, Sponsorship

The Internet Without Teens – Business Insider

If teens vanish from platforms, what happens to fandom?

Global, Digital, Audience, Youth, Strategy