Richard Clarke is the managing editor for Arsenal Media Group, driving all the content for Arsenal fans around the world. We chat with him on ABC Grandstand. In a recent visit to Perth, I sat down with Matthew Gepp to discuss what has worked for the West Coast Eagles and what they have planned for 2014.
On this podcast, you’ll find out about:
- What are the key drivers for the Arsenal Media group?
- Why Arsenal is in the global fan development business
- How Arsenal fans compare around the world
- Importance of appealing to your aspirational fans
- How Arsenal integrate players into Twitter engagement
- How the West Coast Eagles use Eagles Vision to connect with fans across Western Australia
- Importance of educating athletes on the positives and negatives of social media
- Understanding your fan demographic when posting content
- Value of social media promotion for your branded content
Resources from the episode
- Find Richard Clarke on Twitter (@mrrichardclarke) and LinkedIn
- Check out Arsenal.com, on Facebook and @Arsenal on Twitter
- Connect with Matthew Gepp on Twitter (@schismd) and LinkedIn
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