Action-packed Sports Geek Podcast, we chat with Kenny Lauer from the Golden State Warriors, and from London, we talk with CRM specialist Fiona Green.
On this podcast, you’ll find out about:
- How Kenny brought his customer strategist skills to sports
- Why Google Hangouts is the jewel in the crown for Google+
- How Warriors leverage their proximity to Silicon Valley
- How the Warriors are using Oracle Arena as a petri dish
- Why the new Warriors stadium will be a living & breathing stadium where contextual computing will be the norm
- How the Warriors will use inaudible tones from stadium speakers to drive actions in the mobile app
- What Warriors are planning for their own Google Glass app
- Why sponsors are excited about the development in the sports CRM industry
- Fiona's take on how the sports industry has grown into the sports business
- What sports can learn from companies like Amazon
- How Excel can be a CRM because it's not about the tools
- CRM must be driven by need, not technology
Like this episode? Please leave a review on iTunes.
Resources from the episode
- Connect with Kenny Lauer on Twitter (@KennyL) on LinkedIn
- Connect with Fiona Green on Twitter (@FionaGreen66) and on LinkedIn
- Check out WinnersFDD.com
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