Here are the latest articles from Sports Geek Reads
Key Reads
Broncos Elect Late, Great WR Demaryius Thomas to Ring of Fame in First Year of Eligibility – Denver Post *
Honours legacy impact on community relations, elevating brand legacy.
NFL, Brand Management, Community Engagement
T. Rowe Price Expands Ravens Sponsorship Deal – Sports Business Journal *
Showcases expanding sponsorship deals within NFL opportunities.
Sponsorship, NFL, Business
M+C Saatchi Sport & Entertainment Announce Acquisition – Sport Industry Biz *
Impacts market dynamics in sports marketing acquisitions.
Acquisition, Sports Marketing, Business Strategy
US Women's Open Will Play on Courses Once Reserved for Men – Front Office Sports *
Notable stride for gender equality in sports.
Golf, Gender Equality, Women in Sports
Savvy Athletes and New Technology are Flipping Traditional Sports Marketing on its Head – The Conversation
Revolutionised marketing landscape with AI and data mining.
Sports Marketing, AI, Data
Professional Sports
Projected NBA First-Rounder Picks Michigan Over Entering Draft – Front Office Sports
Athlete decision influenced by NIL, skill, and opportunity.
NBA, NIL, Sponsorship
Caitlin Clark Injury Sends Fever Road Ticket Prices Plummeting – Front Office Sports
Player injury affects ticket pricing strategies dramatically.
WNBA, Ticketing, Marketing
FIFA Reforms Criticised 10 Years On from Corruption Raid – NY Times
Ongoing scrutiny on FIFA reforms a decade later.
FIFA, Governance, Ethics
PepsiCo Inks Multi-Brand Deal With F1 Through 2030 – Sports Business Journal
F1 sponsorship highlights consumer brand interest in motorsport.
F1, Sponsorship, Marketing
Digital & Social
Nielsen Reports Increase in Podcast Ad Spending – Nielsen *
Signals trends in digital marketing shifts and podcasts.
Nielsen, Advertising, Podcasts
Podcast Advertising is Recalled Just as Much by Female Listeners as Male Listeners – Sounds Profitable
Gender parity in podcast advertising recall metrics.
Podcasting, Advertising, Gender
Media & Entertainment
Fox Sports Marketing Helps Steer Massive Indy 500 Ratings Jump – Sportico
Significantly boosted viewership through strategic marketing.
Media, Marketing, Indy 500
Podcast: House of Mouse: Disney Lands UWCL, F1 Merchandising Deals – Sport Business
Discusses high-profile partnerships in sports merchandising.
Podcast, Merchandising, Sports Marketing
Geek out
ANC Will Handle LED Upgrade Portion of M&T Bank Stadium Renovation – Sports Business Journal
Stadiums enhance technology and fan experiences.
Sports Technology, Stadium Renovation, Fan Engagement
UBS Deploys AI Avatars for Communications – Swissinfo
AI avatars could transform fan interactions.
AI, Avatars, Technology
AI
Meta and Google Vets Want to Crack the Code to Spatial AI – TechCrunch
Revolutionise sports presentations with immersive environments.
AI, 3D Technology, Broadcasting
Salesforce's $8B Data Power Play is All About Agentic AI – VentureBeat
Data management crucial for sports operational efficiencies.
AI, Data Management, Salesforce
Make you think
The Silent Cost of Unfollowing – PassionFru.it
Social media behaviour impacts audience engagement strategies.
Social Media, Audience Engagement, Marketing
Lessons in Internet Culture: Male Loneliness Epidemic – YouTube
Understanding societal issues could guide content strategies.
Internet Culture, Social Issues, Content Strategy
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