Here are the latest articles from Sports Geek Reads

Key Reads

Broncos Elect Late, Great WR Demaryius Thomas to Ring of Fame in First Year of EligibilityDenver Post *

Honours legacy impact on community relations, elevating brand legacy.

NFL, Brand Management, Community Engagement

T. Rowe Price Expands Ravens Sponsorship DealSports Business Journal *

Showcases expanding sponsorship deals within NFL opportunities.

Sponsorship, NFL, Business

M+C Saatchi Sport & Entertainment Announce AcquisitionSport Industry Biz *

Impacts market dynamics in sports marketing acquisitions.

Acquisition, Sports Marketing, Business Strategy

US Women's Open Will Play on Courses Once Reserved for MenFront Office Sports *

Notable stride for gender equality in sports.

Golf, Gender Equality, Women in Sports

Savvy Athletes and New Technology are Flipping Traditional Sports Marketing on its HeadThe Conversation

Revolutionised marketing landscape with AI and data mining.

Sports Marketing, AI, Data

Professional Sports

Projected NBA First-Rounder Picks Michigan Over Entering DraftFront Office Sports

Athlete decision influenced by NIL, skill, and opportunity.

NBA, NIL, Sponsorship

Caitlin Clark Injury Sends Fever Road Ticket Prices PlummetingFront Office Sports

Player injury affects ticket pricing strategies dramatically.

WNBA, Ticketing, Marketing

FIFA Reforms Criticised 10 Years On from Corruption RaidNY Times

Ongoing scrutiny on FIFA reforms a decade later.

FIFA, Governance, Ethics

PepsiCo Inks Multi-Brand Deal With F1 Through 2030Sports Business Journal

F1 sponsorship highlights consumer brand interest in motorsport.

F1, Sponsorship, Marketing

Digital & Social

Nielsen Reports Increase in Podcast Ad SpendingNielsen *

Signals trends in digital marketing shifts and podcasts.

Nielsen, Advertising, Podcasts

Podcast Advertising is Recalled Just as Much by Female Listeners as Male ListenersSounds Profitable

Gender parity in podcast advertising recall metrics.

Podcasting, Advertising, Gender

Media & Entertainment

Fox Sports Marketing Helps Steer Massive Indy 500 Ratings JumpSportico

Significantly boosted viewership through strategic marketing.

Media, Marketing, Indy 500

Podcast: House of Mouse: Disney Lands UWCL, F1 Merchandising DealsSport Business

Discusses high-profile partnerships in sports merchandising.

Podcast, Merchandising, Sports Marketing

Geek out

ANC Will Handle LED Upgrade Portion of M&T Bank Stadium RenovationSports Business Journal

Stadiums enhance technology and fan experiences.

Sports Technology, Stadium Renovation, Fan Engagement

UBS Deploys AI Avatars for CommunicationsSwissinfo

AI avatars could transform fan interactions.

AI, Avatars, Technology

AI

Meta and Google Vets Want to Crack the Code to Spatial AITechCrunch

Revolutionise sports presentations with immersive environments.

AI, 3D Technology, Broadcasting

Salesforce's $8B Data Power Play is All About Agentic AIVentureBeat

Data management crucial for sports operational efficiencies.

AI, Data Management, Salesforce

Make you think

The Silent Cost of UnfollowingPassionFru.it

Social media behaviour impacts audience engagement strategies.

Social Media, Audience Engagement, Marketing

Lessons in Internet Culture: Male Loneliness EpidemicYouTube

Understanding societal issues could guide content strategies.

Internet Culture, Social Issues, Content Strategy

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