Here are the latest articles from Sports Geek Reads
Key Reads
NBA Adds Advanced Defense, Shooting Stats With Amazon's AI – Sportico *
AI tech revolutionizes sports analytics.
NBA, AI, Technology, Data Analysis, Sports Technology
Sports and Fashion Are Tighter Than Ever. But Who's Really Winning? – Business of Fashion *
Understand sports-fashion collaboration.
Sports Marketing, Fashion, Sponsorship, Branding
The FT recently asked a good question: Is sport a necessity or a luxury? – Finanical Times
Explore sports' economic implications.
Sports Economics, Sponsorship, Audience Engagement, Event Pricing
Harlequins Extend Partnership with Mie Honda Heat – Sport Industry
Explore sport business network models.
Harlequins, Partnerships, International Collaboration, Sports Business
Colts' monstrous ticketing technology upgrade: Handheld scanners are (mostly) gone – Indy Star *
NFL leverages tech for fan experience.
Sports Technology, Ticketing, Fan Engagement, NFL
Professional Sports
Packers-Cowboys Draws 26.9M Viewers, NFL's No. 3 Game of '25 – Front Office Sports
NFL's massive audience insights.
NFL, Media, Broadcasting, Viewership
Manchester United mulls over Saudi Arabia to recoup lost earnings – Insider Sport *
Explore international sports strategies.
Football, Revenue, Strategy, International Expansion, Manchester United
Media & Entertainment
SXSW Sydney Has Announced Two Dedicated Stages For Podcasting At The Event – Podnews
Podcasting boosts sports narratives.
Podcasting, Live Events, SXSW
Geek out
How AI and emotional tech are transforming live sports? – Insider Sport
AI revamps live sports broadcasts.
AI, Sports Broadcasting, Fan Engagement, Technology
AI
California Governor Newsom Signs SB 53, First Frontier AI Transparency Law – The Verge
AI legislation impacts sports tech.
AI, Legislation, Sports Business, Technology, Analytics
Make you think
Google Kicks Off First Of Its Kind 120-Second Spot During AFL GF – Bandt *
Innovative ads in sports events.
Advertising, Sports Marketing, AFL, Media Innovation
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