Here are the latest articles from Sports Geek Reads
Key Reads
NBA Expansion: From 30 to 32 – Insider Sport *
A deep dive into the NBA's expansion plans.
NBA, Expansion, Sports Business
ESPN's DTC Service Launch – Sports Business Journal
Promises a significant shift in sports media distribution.
DTC, Streaming, Sports Media
Fanatics and NFL Antitrust Case – Sportico *
Explores legal challenges in sports merchandise distribution.
Antitrust, NFL, Merchandise
NCAA Antitrust Ruling – Sportico
Analyses a key ruling impacting college sports regulations.
NCAA, Antitrust, Legal
Professional Sports
WNBA All-Star Ticket Boom – Front Office Sports *
Ticket pricing reflects increasing WNBA fan engagement.
WNBA, Ticketing, Sports Economics
The Volleyball War – Petcash Post
Discusses competition among emerging pro volleyball leagues.
Volleyball, Pro Leagues, Sports Business
NIL Future at Alabama – Front Office Sports
Discusses challenges and opportunities in college sports marketing.
NIL, College Sports, Marketing
Digital & Social
BBC Rights to The Open – Sport Industry
Examines multi-year media rights agreements in sports.
Broadcasting, Media Rights, Golf
With Flag Football on the Rise – Marketing Brew *
Explores sponsorship landscape in growing Flag Football.
Sponsorship, Flag Football, Marketing
Podcast Network Profile – Press Gazette
Discusses the significance of sports podcast networks.
Sports Podcasting, Media, Marketing
Media & Entertainment
Fox Sports and Barstool Partnership – New York Times
Significant partnership development in sports media strategies.
Sports Media, Partnerships, Broadcast
Audiences Dictate Media Trends – Honest Broker *
Challenges expert opinions, valuable for sports marketing.
Media Strategy, Digital Content, Sports Marketing
Geek Out
Amazon Bedrock AI Agents – AWS Blog
Discusses enterprise AI deployment in sports businesses.
AI, Enterprise Solutions, Technology
Voxtral's Open-Source Audio Model – Mistral.ai
AI-driven audio modelling advancements for sports media.
AI, Audio, Sports Media
AI
Anthropic's Financial Data Revolution – Anthropic
Impacts financial analysis in sports business operations.
AI, Finance, Data Analytics
Make You Think
Wimbledon's Prestige Strategy – Culture of Sport
Unique business strategy preserving iconic brand identity.
Wimbledon, Sponsorship, Marketing
Gen Z Audience Strategies – Business Insider *
Understanding younger audiences crucial for sports marketers.
Marketing, Gen Z, Audience Insights
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