Here are the latest articles from Sports Geek Reads
Key Reads
McLaren Racing announces Mastercard as Official Naming Partner of the McLAREN Formula 1 Team from 2026 – McLaren *
Major F1 rebranding and partnership.
Formula 1, Sponsorship, Branding, Marketing
Nations Cup Signals New Era for Esports – Front Office Sports *
Esports Nations Cup reshaping global scene.
Esports, Events, Marketing, Sponsorship, Innovation
Son Heung-Min Effect Will Hit Big for MLS and L.A. – Front Office Sports *
Son Heung-Min's impact on MLS.
MLS, Marketing, Sponsorship, Sports Business, Economic Impact
Netflix, MLB Partner for First Time on Media Rights – MLB *
Netflix and MLB's media rights partnership.
MLB, Media Rights, Streaming, Technology
Digital & Social
Taylor Townsend's Instagram Following Up 147% During U.S. Open – Sportico *
Taylor Townsend's social media growth.
Tennis, Social Media, Marketing, Athlete Branding
Media & Entertainment
The Biggest IT Show Since The Wire – Always Be Watching
TV show's influence on industry.
Media, Television, Marketing, Influence
YouTube Approached Jason Kelce for Chiefs Game, ESPN Said No – Front Office Sports *
ESPN's exclusivity impacts streaming.
Sports Media, Broadcasting, ESPN, YouTube
Geek out
Deep dive: OpenAI Just Made It Super Easy to Build Voice Apps That Actually Work – The Neuron *
OpenAI's voice app capabilities.
AI, Voice Apps, Fan Engagement, Marketing, Sports Technology
AI
A major new study charts the surprising ways people weigh AI's risks and benefits – psypost.org
AI's perceived risks and benefits.
AI, Technology, Data, Sports Analytics
Make you think
Game Theory Is The Cheat Code To Life – Medium
Game theory and decision-making.
Game Theory, Decision Making, Strategy
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