Here are the latest articles from Sports Geek Reads
Key Reads
Inside Liverpool's commercial juggernaut: New Adidas deal, 1.7bn engagements and why Asia matters – The Athletic
Why Liverpool's global strategy should inspire your marketing plan.
Liverpool, Sponsorship, Global Markets
Why Manchester City isn't just selling football anymore – Insider Sport *
Tech partnership enhances fan engagement in sports business.
Football, Technology, Fan Engagement
UEFA Women's Euro 2025 Attracts 1.35M Viewers, Makes U.S. TV History – NY Times
Women's sports rise with record viewership, driving media rights.
Women's Sports, Media, Broadcasting
Revolut Become Title Partner of Audi F1 Team – Sport Industry
Key sponsorship in Formula 1 showing fintech entering motorsport world.
F1, Sponsorship, Marketing
DC Open Increases Women's Purse by 39%, Keeps 2027 Target for Equal Pay – Front Office Sports *
Gender equality pushes forward with increased pay in tennis.
Tennis, Equal Pay, Women's Sports
Professional Sports
Las Vegas Reportedly Tapped for 2026 FIFA World Cup Draw – Boardroom
Las Vegas becomes a major sports tourism hub.
FIFA World Cup, Las Vegas, Sports Tourism
Marc Lasry Exploring Bid for WNBA's Connecticut Sun – Sportico
Investment interest grows in the women's basketball league.
WNBA, Investment, Ownership
Top MLS Voices Advocate for International Schedule Change – Front Office Sports *
Potential schedule sync could boost global soccer media rights.
MLS, Schedule Change, Media Rights
Groupama extends Lyon stadium naming rights deal until 2030 – Sport Mint
Major long-term sponsorship could impact future deals.
Sponsorship, Football, Marketing
Nike Unveils Kobe Bryant-Branded Away Kits for FC Barcelona – Nike *
Iconic branding effort unites legacy names in merchandise.
Nike, FC Barcelona, Merchandise
Media & Entertainment
YouTube revenue policy update – The Verge *
Vital for maximising monetisation strategies in digital content.
YouTube, Advertising, Revenue
Jon Ledecky, Carolyn Tisch Blodgett on ‘Sportico Sports Business' – Sportico
Insights into sports venues as entertainment hubs.
Venues, Sports Business, NHL
Geek out
AI Is Only as Powerful as its Infrastructure – mrreflow
Cisco highlights the need for strong AI infrastructure.
AI, Infrastructure, Technology
Tesla signs $16.5B chip deal with Samsung to power its AI future – TechCrunch
AI chips' advancement could enhance sports tech systems.
AI, Technology, Infrastructure
Make you think
Why Industry-Wide Standardization of Influencer Marketing Pricing May Never Happen – Lindsey Gamble
Complex pricing in influencer marketing challenges sports brands.
Influencer Marketing, Pricing, Business Strategy
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