IPL Sponsorship ROI, Marlins $1.55B Sale & CFL’s Record Global Deal

EXCLUSIVE: Visibility is now the lowest-hanging fruit, not the ceiling of IPL sponsorship ROI — Shiv Burman, Founder, Burman Sports – SportsMint Media *

How IPL sponsors are moving beyond logo visibility.

Sponsorship, IPL, Marketing, Data-Driven Insights

MLB's Marlins Sell Ownership Stake at $1.55 Billion Valuation – Sportico *

Inside the latest billion‑dollar MLB team valuation.

MLB, Business, Team Sales, Valuation

CFL goes global with record ‘CAN$500m' DAZN and Bell Media broadcast deals – SportsPro *

Record CFL media deal shows value of global reach.

CFL, Media Rights, Broadcast, DAZN, Bell Media

The paralysis tax: How legacy brands are gifting market share to disruptors in sport – SportsPro

Why slow‑moving sponsors are losing ground in sport.

Sponsorship, Marketing, Industry Trends, Branding

With Long Road Ahead, Changes Are Certain in MLB Labor Talks – Front Office Sports

How upcoming MLB labour talks could reshape revenues.

MLB, CBA, Negotiation, Revenue

Shedeur Sanders Banked Record $17.7M in NFLPA Group Licensing Income – Front Office Sports *

Record licensing haul highlights changing athlete economics.

NFL, Licensing, Sponsorship, Marketing, Endorsements

Travis Kelce takes stake in Cleveland Guardians – Insider Sport

Kelce joins growing wave of athlete‑investors in teams.

Sports Investment, MLB, Athlete Endorsements, Business

Champions League Finalists Arsenal, PSG Worth Combined $10B+ – Sportico

What Arsenal and PSG's $10B valuations really signal.

Soccer, Valuation, Arsenal, PSG, Champions League

How ‘Manic' Arsenal Fandom Went Global – Front Office Sports *

How Arsenal built a truly global, always‑on fanbase.

Soccer, Marketing, Media, Fan Engagement

Why WWE Is Airing One of Its Most Anticipated Shows on YouTube – Front Office Sports

WWE's YouTube strategy points to future of free events.

WWE, YouTube, Media Rights, Digital Strategy

Nicolas Cage Is A Spider Guy, Tina Fey Is Back, And Kevin Smith Still Won't Shut Up – Always Be Watching

Streaming trends that sports rights‑holders are competing against.

Global, Streaming, Media, Fan-Engagement, Content-Trends

Starmer's Champions League plea rings hollow without the law to back it – Insider Sport

Politics collides with UK Champions League broadcast rights.

Broadcasting, Media Rights, Football, UK

Sinner's Collapse Shakes Up French Open as WBD Sells Out Ads – Sportico

French Open drama drives ad sales and scheduling shifts.

Media, Advertising, Tennis, Broadcasting

Compound Engineering Gets an Upgrade – Every

An eight‑step playbook for building AI‑native products.

Global, AI, Product Development, Sports Tech, Data

Introducing dynamic workflows in Claude Code – Anthropic

How multi‑agent workflows can automate complex sports ops.

Global, AI, Marketing Automation, Sports Technology, Data & Analytics

Robinhood is opening its trading platform to AI agents – The Verge *

Agentic trading offers a glimpse of AI-run revenue levers.

Global, AI, Sports Betting, Revenue Strategy, Governance

Google Pay prepared for agentic commerce with a Universal Commerce Protocol – Artificial Intelligence News

What agentic payments could mean for ticketing and memberships.

Global, AI, Ticketing, Commerce, Sponsorship

Prosecutors escalate Terry Rozier case with $100k sports bribery charges – Insider Sport *

Player‑prop betting scandal raises urgent integrity questions.

NBA, Sports Betting, Integrity, Gambling

Why UX should own retention – Boagworld

Argues retention, not acquisition, should drive product decisions.

Global, AI, Retention, CRM, Revenue