Here are the latest articles from Sports Geek Reads

Key Reads

A World Cup Preying on Fomo: Fifa's 2026 Ticket Scheme is a Late-capitalist Hellscape – The Guardian *

FIFA's 2026 ticketing scrutinised in marketing context.

FIFA, World Cup, Ticketing, Technology, Marketing

Ticketmaster: Wins $100 million Venues NSW ticketing contract, beating Ticketek – AFR *

Ticketmaster wins major NSW contract.

Ticketing, Sports Business, Technology, Marketing, Sponsorship

Netflix Expected to Make Champions League Bid – Boardroom *

Netflix eyes Champions League rights.

Media Rights, Sports Media, UEFA, Streaming

Standoff Over WNBA's Future Has Dominated Finals – Front Office Sports 

WNBA CBA negotiations spotlight league's future.

WNBA, Collective Bargaining, Finance, Sports Management

Professional Sports

Clippers' Aspiration Fiasco Recalls Another Doomed NBA Sponsorship – Front Office Sports

Examining Clippers' sponsorship scandal.

NBA, Sponsorship, Marketing, FTX, Scandal

How the NHL Looks Out for Small Markets as Salary Caps Rise – Sportico

NHL supports small markets amid cap increases.

NHL, Hockey, Leagues, Salary Caps

Digital & Social

Instagram at 15: From Photo App to an Undeniable Cultural Powerhouse – Boardroom *

Instagram's evolution over 15 years.

Instagram, Social Media, Marketing, Branding

Geek out

Olympics-Google to power LA28 with cloud infrastructure, AI tools – Yahoo Finance *

Google's tech enhances LA2028 Olympics.

Olympics, Technology, AI, Infrastructure

USC Annenberg's Next Level Sports study analyzes rise of athlete-owned media – Sports Business Journal *

Athlete media ownership reshapes sports narratives.

Athlete Media, Sports Marketing, Media, Influence

AI

OpenAI unveils AI model integration strategy – Verdict

OpenAI's approach to integrating AI models.

AI, Technology, Integration, OpenAI

Meta and OpenAI are Rolling Out New AI Video Tools – Axios

AI video tools transform content creation.

AI, Video, Technology, Social Media, Content Creation

Make you think

How Gambling Companies Are Copying the Big Tobacco Playbook in Australian Sport – The Conversation

Gambling and sports sponsorship ethics.

Sports, Marketing, Sponsorship, Gambling, Regulation

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