Here are the latest articles from Sports Geek Reads

Key Reads

Fanatics & Ohtani’s Homecoming: A $40 Million Merch MasterclassCulture of Sport *
Merchandising success during Ohtani's homecoming sparks interest.

Women in Football Board Welcomes New DirectorsInsider Sport
Leadership changes in Women in Football impacting governance.

The Boston Celtics Record SaleBBC
Record-breaking sale showcases team valuation insights.

Endeavor's $25B Next Act: Why the Sports Giant Is Going PrivateFront Office Sports *
Explores industry impacts of Endeavor's strategic privatisation.

Digital & Social

Meta Spotted Testing AI-Generated Comments on InstagramTechCrunch *
AI-generated comments could reshape social media engagement.

Professional Sports

The Future of NFL Scouting Is HereFront Office Sports
How AWS technology is transforming NFL talent evaluation.

IPL 2025: RCB Bolster Partnerships with Hero CyclesSportsMint Media
RCB expands partnerships to enhance brand presence.

Chinese Grand Prix: Fan Engagement Drives F1's PopularityNY Times
The feature engages fans in the fast-growing market.

Geek Out

Hugging Face Real-Time Endpoint AnalyticsHugging Face
Real-time analytics empower data-driven sports decisions.

AI 🤖

Microsoft’s KBLaM Integration for Faster OutputsMicrosoft
Facilitates faster, accurate content creation outputs.

GenAI: Beyond AutomationForeveryscale.com
AI reshapes business models for hyper-personalised experiences.

Anthropic's New Tool for AI Problem-SolvingAnthropic *
AI enhances problem-solving in sports data analysis.

Make You Think

Major Test for The A’s And RaysSports Business Journal
Challenges faced by MLB teams in revenue generation.

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