Here are the latest articles from Sports Geek Reads

Key Reads

DP World Tour tees up crypto eraInsider Sport *

Introducing cryptocurrency into golf signals sports finance innovation.

Golf, Cryptocurrency, Innovation

Disney CEO Bob Iger Floats Adding Sports From Other Networks to ESPN AppFront Office Sports *

Explore how ESPN bolsters its sports content library.

Media Rights, ESPN, Streaming

NFL grabs 10% stake of Disney's ESPN in complex playMumbrella

NFL's stake in ESPN reshapes sports media landscape.

NFL, ESPN, Media

Next Beckham? MLS Signs International Superstar Son Heung-minFront Office Sports

A major coup for MLS marketing and sponsorship.

Soccer, MLS, Sponsorship

ESPN Extends NFL Draft Deal, Adds Content for DTCSports Business Journal 

Strategic content expansion to enhance ESPN's direct offerings.

NFL Draft, ESPN, Media Deals

Professional Sports

WWE outpaces UFC in revenue in TKO Q2 resultsInsider Sport *

WWE surpasses UFC, highlighting media rights' power.

WWE, UFC, Financial results

Cincinnati Open unveils $260m transformation as 2025 tournament beginsInsider Sport

Major investment enhancing facilities and fan experience.

Tennis, Investment, Fan Experience

AEG and American Express Expand Global Partnership and Team DealsSportico

Strategic partnership boosts fan experiences and sponsorship value.

Sponsorship, Marketing, Business

Digital & Social

Embracing digital transformation in college sports, David PayneSports Geek Throwback *

Explore digital strategies revolutionising college sports.

Digital Transformation, College Sports, Technology

Podcast Advertising and Social Media SynergySoundsProfitable

Combining podcast and social ads boosts marketing impact.

Advertising, Social Media, Marketing

MKTG Expands 24-Year Partnership With Cricket AustraliaBandt

Long-term sponsorship strategy evolution in cricket market.

Sponsorship, Marketing, Cricket

Media & Entertainment

Super Bowl Touches Down On Disney+ As ESPN Acquires NFL Network & Key Media AssetsBandt

Significant acquisitions reshaping NFL broadcasting future.

Media, Sports Business, NFL

US Open Breaks Prize Money Record, Still Leads All Grand SlamsFront Office Sports

Increased prize money reflects tennis' economic evolution.

Tennis, Prize Money, US Open

AI

AI-powered stats platform Superstat launches with AFL as beta marketLinkedIn

Leveraging AI for advanced sports analytics in AFL.

AI, Data Analytics, Sports Tech

Make You Think

Ukrainian Tennis Star Blames Sports Bettors for Death ThreatsFront Office Sports

Diving into sports betting impact on athlete safety.

Tennis, Sports Betting, Athlete Safety

Check out Sports Geek Reads to stay on top of sports business news.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.