Cricket’s $2B Fans, NFL’s Free-TV Math & FIFA’s Ticketing Problem

Why the ICC believes cricket's two billion fans are still under-commercialised – SportsPro *

How ICC plans to unlock more value from fans.

Cricket, MediaRights, Revenue, Strategy, Global

Fuzzy Math: For Fans, the NFL's Free TV Share Is Closer to 33% Than 87% – Sportico *

Unpacking what ‘free-to-air' really means for NFL fans.

NFL, MediaRights, Broadcast, Policy, US

Why So Many World Cup Tickets Remain Unsold One Month Out – Front Office Sports *

Inside FIFA's ticketing, pricing, and demand challenges.

Football, World Cup, Ticketing, Pricing, Global

Why girls' flag football is becoming a bigger part of Carolina Panthers' business push – Charlotte Business Journal

How girls' flag is powering growth and sponsorship.

US, Participation, NFL, WomensSport, Sponsorship

Nebraska-Playfly Arbitrator Ruling Raises Stakes in House NIL Fight – Sportico

A pivotal NIL ruling with big commercial implications.

NIL, College Sports, Law, Marketing, US

Formula 1 posts record Q1 revenue but Q2 cloud looms large – Insider Sport *

Record F1 revenues meet calendar and cost headwinds.

Formula 1, Revenue, Sponsorship, MediaRights, Global

F1 revenue soars 53% to US$617m in Q1 2026 – SportsPro

Liberty's F1 growth story by the numbers.

F1, Finance, Investment, Revenue, Global

NBA Europe has a financial model, but does it need football club support? – Insider Sport

Can NBA Europe thrive without local football partners?

NBA, Europe, Financial Model, Media, Strategy

Rahul Dravid joins ETPL as co-owner of Dublin Guardians – SportsMint Media

Cricket royalty backs Europe's franchise experiment.

Cricket, Ownership, Franchise, Europe, Investment

Brisbane 2032 Transitions to Delivery Phase with Founding Partner and Strategic Vision – Ministry of Sport

Inside Brisbane 2032's first big commercial moves.

AU, Olympics, Sponsorship, Event Management, Strategy

Sports headline Fox, Amazon Upfronts – Sports Business Journal

How Fox and Amazon sell sports to Madison Avenue.

US, MediaRights, Advertising, Streaming, Marketing

Why the Next Great Media Company Might Be a College Athletics Department – Digital and Social Media Sports

College departments as full-blown media companies.

College Sports, Media, Content Strategy, Marketing, US

The Website Pop-Up That Adds 50 Subscribers a Day – Growth in Reverse

A simple pop-up tactic sports sites can copy.

Digital, CRM, Audience Growth, Email, Global

In the UK, podcasting reaches more 18-34 year-olds than broadcast TV – Sounds Profitable *

Podcast reach data that should reshape your media mix.

UK, Podcasting, Audience-Data, Media, Sponsorship

Netflix's Bold New Pitch to Advertisers: ‘We Can Compete With Anyone' – Adweek *

Netflix makes its case as a global sports ad rival.

Streaming, Advertising, Sponsorship, SportsMedia, Global

Univision adds Super Bowl simulcast, Vegas F1 race; Extends soccer deals – Sports Business Journal

Spanish-language strategy reshapes Super Bowl and F1 reach.

MediaRights, Broadcasting, Sponsorship, US, LatAm

Byron Allen Is Buying BuzzFeed – Variety

Distressed digital IP meets a broadcast empire.

Media, Digital, AI, Strategy, US

Sports Tech Weekly: Week 18 Features WNBA AWS Cloud AI Partnership – Regen Sports

WNBA–AWS AI, robot umpires, and league-level cloud plays.

AI, Cloud, WNBA, Innovation, US

San Francisco Unicorns build proprietary AI product Unicorns.AI for recruitment and game-day analytics – Sports Business Journal

A cricket club goes all-in on in-house AI.

Cricket, AI, Performance, Data, US

Microsoft's 2026 Work Trend Index: Your Employees Figured Out AI. Your Company Didn't. – The Neuron *

Shadow AI use is racing ahead of governance.

AI, Org Change, Sports Ops, Productivity, Global

Why Will Anderson Jr. Became KANE's First NFL Athlete, and What It Says About Where Sports Marketing Is Moving – Culture of Sport

Recovery culture, authenticity, and the next wave of deals.

NFL, Sponsorship, AthleteMarketing, BrandStrategy, US

Only 97 kids in the under-13 boys category signed up to play in Western Sydney. The lowest of any region in the city. – SEN

A stark participation warning sign for future fandom.

AU, Grassroots, Participation, FanDevelopment, Data

How the Brain Weaves Place and Emotion into Memory – Psychology Today

Neuroscience lessons for designing unforgettable fan experiences.

Fan Experience, Behavioural Science, Marketing, Global