Here are the latest articles from Sports Geek Reads

Key Reads

How Bradley Beal Buyout Would Save Suns $230M, and What's NextFront Office Sports *

Explores financial strategies and implications for NBA teams.

NBA, Finance, Sports Management

MPs to Vote on Premier League Free-To-Air PlanSport Industry *

Broadcasting changes could impact viewership and media rights.

Premier League, Media, Broadcasting

Can Barcelona really return to the Camp Nou next month?The Athletic

Potential operational impacts on the club, including sponsorship.

Barcelona, Soccer, Stadium Operations

LeBron James, John Legend Invest in Matthew Berry's Fantasy Sports PlatformBoardroom

Significant investment insights intertwining sports, tech, and celebrity backing.

Investment, Technology, Fantasy Sports

TikTok Is Turning AmericanFuture Party *

Reflecting digital engagement and US policy adaptations.

TikTok, Technology, App Development

Professional Sports

Dallas Cowboys ink deal to keep training camp in California through 2030BizJournals

Strategic partnerships and local economic benefits for the Cowboys.

Sports Business, NFL, Partnerships

What do fans really think about women's sports sponsors?SportPro *

Impacts of sponsorship on consumer behaviour and brand perception.

Sponsorship, Women's Sport, Consumer Behavior

U.S. Soccer Strikes Deal to Market TST's Commercial RightsSportico

Exploring new formats, expanding soccer commercial opportunities.

Soccer, Marketing, Sponsorship

Digital & Social

Prime Video adds France Televisions streaming platformSportPro 

Significance of evolving sports broadcasting and streaming shifts.

Broadcast, OTT, Media Rights

How Rodi Basso is engineering a business model for the future of sportInsider Sport

Innovative approaches in marine motorsport affecting broader sports.

Motorsport, Sustainability, Business Model

Media & Entertainment

Pro Golfer Turned Sports Investor Michelle Wie WestBloomberg

Insights into athlete transitions into sports investment avenues.

Sports Investment, Athletes, Technology

Outline: 21 Ways to Improve Premium SalesTalking Tickets

Essential strategies for boosting premium sales effectiveness.

Sales, Marketing, Strategy

AI

Adding Memory to Gemini 2.5 Chatbots – philschmid

Innovating chatbots for improved engagement and personalisation.

AI, Chatbots, Personalization

Google Faces EU Complaint Over AI OverviewsTech Crunch

Regulatory impacts on sports businesses' online marketing strategies.

AI, Marketing, Regulations

Make you think

Cruise Robotaxis Back on the RoadWired

Innovative transportation solutions for future sports venues.

Technology, Autonomous Vehicles, Innovation

Isomorphic Labs' AI-created drugs near human trialsFortune *

Potential AI applications enhancing sports medicine and health.

AI, Healthcare, Sports Medicine

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