Here are the latest articles from Sports Geek Reads
Key Reads
How Bradley Beal Buyout Would Save Suns $230M, and What's Next – Front Office Sports *
Explores financial strategies and implications for NBA teams.
NBA, Finance, Sports Management
MPs to Vote on Premier League Free-To-Air Plan – Sport Industry *
Broadcasting changes could impact viewership and media rights.
Premier League, Media, Broadcasting
Can Barcelona really return to the Camp Nou next month? – The Athletic
Potential operational impacts on the club, including sponsorship.
Barcelona, Soccer, Stadium Operations
LeBron James, John Legend Invest in Matthew Berry's Fantasy Sports Platform – Boardroom
Significant investment insights intertwining sports, tech, and celebrity backing.
Investment, Technology, Fantasy Sports
TikTok Is Turning American – Future Party *
Reflecting digital engagement and US policy adaptations.
TikTok, Technology, App Development
Professional Sports
Dallas Cowboys ink deal to keep training camp in California through 2030 – BizJournals
Strategic partnerships and local economic benefits for the Cowboys.
Sports Business, NFL, Partnerships
What do fans really think about women's sports sponsors? – SportPro *
Impacts of sponsorship on consumer behaviour and brand perception.
Sponsorship, Women's Sport, Consumer Behavior
U.S. Soccer Strikes Deal to Market TST's Commercial Rights – Sportico
Exploring new formats, expanding soccer commercial opportunities.
Soccer, Marketing, Sponsorship
Digital & Social
Prime Video adds France Televisions streaming platform – SportPro
Significance of evolving sports broadcasting and streaming shifts.
Broadcast, OTT, Media Rights
How Rodi Basso is engineering a business model for the future of sport – Insider Sport
Innovative approaches in marine motorsport affecting broader sports.
Motorsport, Sustainability, Business Model
Media & Entertainment
Pro Golfer Turned Sports Investor Michelle Wie West – Bloomberg
Insights into athlete transitions into sports investment avenues.
Sports Investment, Athletes, Technology
Outline: 21 Ways to Improve Premium Sales – Talking Tickets
Essential strategies for boosting premium sales effectiveness.
Sales, Marketing, Strategy
AI
Adding Memory to Gemini 2.5 Chatbots – philschmid
Innovating chatbots for improved engagement and personalisation.
AI, Chatbots, Personalization
Google Faces EU Complaint Over AI Overviews – Tech Crunch
Regulatory impacts on sports businesses' online marketing strategies.
AI, Marketing, Regulations
Make you think
Cruise Robotaxis Back on the Road – Wired
Innovative transportation solutions for future sports venues.
Technology, Autonomous Vehicles, Innovation
Isomorphic Labs' AI-created drugs near human trials – Fortune *
Potential AI applications enhancing sports medicine and health.
AI, Healthcare, Sports Medicine
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