Melbourne Cup Carnival – Broadcast, Digital & Sponsorship

On this week's episode, Sean chats with David Campbell and Peter Mineo from the Victorian Racing Club about the race that stops a nation, the Melbourne Cup. On this podcast you'll learn about: How the Melbourne Cup goes beyond sport and is a cultural event in Australia How the partnership with Twitter to stream [...]

By | 2018-03-19T17:48:36+00:00 March 19th, 2018|2018 podcast, Podcast|0 Comments

Cameron Schwab on Leadership, Trust & Culture – CEO Series

On this week's episode, Sean chats with Cameron Schwab, Founder and CEO of designCEO. Sean and Cameron discuss his 25 years within AFL clubs as CEO and what he has learned about leadership, trust and culture that he applies at his new business designCEO. On this podcast you'll learn about: How the rise in [...]

Sports Geek News Recap Feb – Facebook, GIFs & Sponsorship

Sports Geek News is curated via the social media channels of Sports Geek. Follow Sean Callanan on Linkedin or follow @SportsGeek on Twitter to see these articles as soon as we read them. The articles that get the most clicks are included in Sports Geek News published weekly, you can sign up here. Here [...]

By | 2018-03-07T12:27:03+00:00 March 7th, 2018|Sports Marketing|0 Comments

MLS Data & Digital Goals for Success #MLSisBack

As the MLS season starts, Sports Geek asks what are the club's digital and data strategies for the season ahead. We've asked some of our friends in the league this captivating question just before the season began: "What are your digital & data goals for upcoming MLS Season?" Here are their answers: Andrew Zwarych [...]

By | 2018-03-09T11:28:40+00:00 March 6th, 2018|Sports Marketing|0 Comments

Johannes Wohlert on the passion for Swedish basketball

On this week's double header episode, Sean chats with Johannes Wohlert, Marketing Manager from Swedish Basketball Federation about fan passion and where he sources marketing inspriation. Sean also catches up with Brian Watkins, Co-Founder of Rep the Squad. Sean chats with Brian about how Rep the Squad's offer will be a merchandise game changer. [...]

By | 2018-03-05T12:59:41+00:00 March 5th, 2018|2018 podcast, Podcast, Sports Marketing|0 Comments

Fiona Green on GDPR, Data & Sponsorships

On this week's episode, Sean chats to Fiona Green, Director and Co-Founder of Winners.  Fiona is Sean's "go to" person for all things data and CRM person and a returning guest of the podcast. Sean and Fiona discuss the new general data protection regulations (GDPR) that come into effect this year in the EU. [...]

By | 2018-02-26T11:04:28+00:00 February 26th, 2018|2018 podcast, Podcast, Sports Business|0 Comments

Jeremy Loeliger on rebuilding the NBL brand – CEO series

On this week's episode, Sean chats to the Australian National Basketball League's CEO, Jeremy Loeliger.  As part of the CEO Series, Sean and Jeremy chat about rebuilding the NBL and building ties with the NBA. On this podcast you'll learn about: How the NBL went about relaunching all digital assets and rebranding the league [...]

By | 2018-03-12T12:30:44+00:00 February 19th, 2018|2018 podcast, CEO Series, Podcast, Sports Business|0 Comments

Building Facebook Campaigns – a Sports Geek Guide

Following on from our first guide, Understanding Facebook Data, we are pleased to announce the release of our new guide, Building Facebook Campaigns. In this guide, we will take you through the process of building Facebook campaigns, ads sets and ads - the Sports Geek way. What you'll learn The benefits of using Facebook Business [...]

By | 2018-02-20T14:32:56+00:00 February 15th, 2018|Social Media, Sports Marketing|0 Comments

The Future of Sports with Steve Sammartino

On this week's episode, Sean chats to good friend, author & futurist Steve Sammartino about technology trends that will affect the sports world. On this podcast you'll learn about: How technology is changing the live experience How media options for fans are becoming fragmented and what that means for sports rights Steve explains the [...]

By | 2018-02-26T11:15:51+00:00 February 12th, 2018|2018 podcast, Podcast|0 Comments

Josh Grunberg from Whistle Sports on sports video trends

On this week's episode, Sean chats to Josh Grunberg, Head of Community Development and Growth from Whistle Sports. Sean and Josh chat about how the world's best sports videos are ending up in your feed. On this podcast you'll learn about: Josh's early career experience and working at the Vancouver Canucks where they were [...]

By | 2018-02-05T17:16:03+00:00 February 5th, 2018|2018 podcast, Podcast, Technology|0 Comments

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